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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


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LXA Membership gives you the tools to build your skills in marketing, sales, and tech

Unlock unlimited access to ALL digital courses across marketing, sales and technology. Plus access premium content and our events. 

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The State of QR codes in 2023: Stats and Trends

The global QR Code Labels Market size is projected to reach $1268.1 million by 2026, from $916.7 million in 2020. And it doesn't seem to be slowing down.


MarTech News: Round-Up 24/03/23

 Blackstone Acquires Cvent Acquia Enhances Its DAM System Cvent to Be Acquired by Blackstone and more with the martech news!

What is a Chief Revenue Officer (CRO)?

In recent years, a new executive-level position has emerged in the business world: the Chief Revenue Officer (CRO). The CRO is a key player in driving revenue growth, customer acquisition, and..


Who is Trung Phan?

Trung Phan is a prominent figure in the world of artificial intelligence (AI) and business, known for his expertise in the field and his entrepreneurial spirit.


The Week in NextTech: Round-Up 10/03/23

AI Voices are Scamming the Elderly, what is ERC-4337, and more with the martech news!


LXA Marketing Leaders Book Club: They Ask You Answer

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today′s Digital Consumer is quite the mouthful. But it does what it says on the tin. 


Reverse ETL vs CDPs: Who Will Win?

The world of data analytics is rapidly evolving; with it, new technologies and methodologies are emerging. Two technologies that are becoming increasingly popular are Reverse ETL and Customer Data..


AntiConLX DialUp Middle East

We are kicking things off with a virtual session for the Middle East community, and the launch of the region’s State of Data-Driven Marketing research, with LXA CEO and Founder, Carlos Doughty.

MarTech News: Round-Up 23/02/23

Demandbase Raises $175 Million Acquia Updates Its Cdp Oro Raises $13M  and more in this week's martech news



AntiConLX DialUp with Frans Riemersma

Watch this virtual event covering the ' Secrets to CX Success' on-demand.

LXA Marketing Leaders Book Club: One Plus One Equals Three

The book is less of a structured "how-to" guide and more of a selection of inspiring short stories which present the reader with extreme, encouraging, and uplifting tales on how people shook up the..

MarTech News: Round-Up 16/02/23

💰  TCS Scores $700 Million Deal  ✍️ Doopoll Assets Acquired by QuestionPro  💰  Ushur Raises $50 million  ✍️  Infillion Acquires Market Research Platform Phonic  ✍️  Sendinblue Buys Captain Target  ✍️  Sensis..

MarTech News: Round-Up 03/03/23

Sendinblue Integrates WhatsApp, Hubilo Buys Fielddrive, Vitally Raises $30 Million and more with the martech news!

MarTech News: Round-Up 10/03/23

Verizon Business Partners with Sparq Live Limited, ChurnZero Partners With Northpass and more with the martech news!

Growth Hacking: Your Top 10 FAQs Answered

Growth hacking, also known as guerrilla marketing, has been likened to the "art and science" of rapid experimentation across marketing channels and product development to identify the most effective..

AI-Driven Growth Best Practice Guide

Artificial Intelligence (AI) is currently one of the biggest trends in marketing, with the prominence of tools like ChatGPT making its appeal more mainstream and accessible. We’ve created this..

MarTech News: Round-Up 09/02/23

Crisp Acquires Integral Group, Marin Software and Yahoo Integrate, NICE and Cognizant Partner and more in this week's martech news



What Marketers Need to Know About Omnichannel Customer Journey Mapping & Experiences

Increasingly, business isn’t all about the product—it’s about the customer experience (CX). But according to a recent Forbes survey  commissioned by Treasure Data , while three-quarters of business..

Growing Your WhatsApp Marketing Lists - Part Two

 Businesses are increasingly turning to WhatsApp to engage with their customers in an informal, conversational way. It's a win for both consumers, who seem comfortable receiving communications from..


Peak Customer Experience Tools To Elevate Your Business

Market analysts anticipate rapid growth for the global UX market, from an estimated $465 million in 2021 to over $1.3 billion in 2028. Let’s take a look at several customer experience tools that..

What's the Role of a Modern Sales Enablement Manager?

What is the job and role of a Sales Enablement Manager? As a Sales Enablement Manager, you're the go-to person for sales reps whenever they need to brush up on their knowledge. You don't just have to..

Growing your WhatsApp marketing lists: Part one

Companies love WhatsApp because of its informal conversation style that seems to connect in a way other messaging systems can’t replicate. It creates a more natural experience where conversations..

AntiConLX DialUp with Aaron Ross

Watch this virtual event covering the 'The State of Sales Enablement ' and submit your questions for our guest speaker and panellists on-demand

MarTech News: Round-Up 26/01/23

   💰 Microsoft Invests Billions More in OpenAI 👥 Samsung and Sprinklr Partner 💰 Authenticx Raises $20M ⚙️Lotame Launches First-Party Data Accelerator ⚙️Chatgpt To Support Digital Experience..

MarTech News: Round-Up 26/01/23

   💰 Microsoft Invests Billions More in OpenAI 👥 Samsung and Sprinklr Partner 💰 Authenticx Raises $20M ⚙️Lotame Launches First-Party Data Accelerator ⚙️Chatgpt To Support Digital Experience..

Love AI? Here's the Top 10 People To Follow

AI has taken over our lives, from the phones we use to even the cars we drive! But with great power comes great responsibility. To ensure you’re up-to-date on all the AI-related news and..


A (Relatively) Brief History of AI

The idea of artificial humanity and intelligence dates back to antiquity, fascinating hundreds of societies and millions of people for thousands of years. And now we use it to create burger-flipping..

CX Trends Report

To deliver an ideal CX in these choppy times, marketers will need to draw on the flexibility they’ve honed in recent years. They must also ensure their marketing strategy is supported by three..

Top 15 Tools for Content AI Generation

Content AI is becoming increasingly popular as a way to streamline content creation. From chatbots to automated content generation, there are endless possibilities for improving the efficiency of..


LXA MBA: Essentials of Sales Enablement

20th Feb 2023 | This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.


MarTech News: Round-Up 12/01/23

WPP Acquires Fēnom Digital, Protiviti Acquires Digital Experience Agency R2i, and more in this week's martech news



Top Ten Excruciating Marketing Buzzwords to Avoid in 2023

Like Acid wash jeans and neon, some marketing buzzwords scream "I refuse to innovate. I loved the 80s and I will not let it go. What do you mean they don't sell suits with shoulder pads anymore?!" ..


January Book of The Month 2023: Work/Life Flywheel

Founder and CEO Ollie Henderson knows the value of the work/life balance. So, along came the work/life flywheel. We sat down with Ollie to hear his tips, tricks, and insights for getting into a state..


LXA MBA: Essentials of Account Based Growth

Coming in 2023 | This course combines the key models of Account Based Marketing, Account Based Sales and Account Based Experience to help you drive long term growth and retention.


Workflow Management Best Practice Guide

In this guide, we’ll take a deep dive into the growing market of workflow management tech. We’ll focus on what it is, how it works, and why now is a good time to invest in a robust workflow..

Rise of the Machines: Can A Business Be Run Entirely By AI?

We’ve long considered the possibility of machines taking over our lives and dominating business, but could it really happen? Will everything in your office soon be run by machines?

Headless and Hybrid CMS Platforms Buyer Guide

Contextualise the challenge facing marketers with regard to content management and offer guidance in terms of how to overcome this challenge via the deployment of headless and hybrid content..

The Instagram and Facebook Algorithm Updates for 2023

Social media platforms, and the demands of their users, are continuously evolving, updating, and shifting. So, marketers need to be constantly aware of the changes in order to remain on the feeds,..


2023 Predictions for Martech, Salestech and Nexttech

LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.


How a DAM Can Significantly Improve Content Creation Workflows and Increase ROI

This report looks at the capabilities of DAMs and key benefits. Sponsored by Adobe


Marketing Attribution Best Practice Guide

Overview of marketing attribution platforms, and what they can offer to marketers

Social Media Management Buyer Guide

Social media has come a long way since its first incarnation as forums and message boards.  

AntiConLX DialUp 2022 with Seth Godin

Catch up on-demand. A look at some of the key trends we have seen play out in the last year and what the year ahead has in store.

MarTech News: Round-Up 15/12/22

Audiense Acquires SOPRISM, Teamitg Launches New-Look Inspired Thinking Group, Chattermill Raises $26M and more in this week's news


Is ChatGPT the New Face of Search Engines?

The OpenAI project is probably the most talked about AI systems in the world right now. And, with the buzz around ChatGPT, it's clear that it'll change how we interact with search. What will this..

MarTech News: Round-Up 01/12/22

Yahoo and Taboola Sign 30-year Partnership, Tealium Launches the Identity Partner Ecosystem, Symend Raises $40M and more in this week's news

Sales Enablement, Sales Operations & SalesTech Periodic Table

Our new periodic table brings together all the essential elements of Sales Enablement, Sales Operations, and SalesTech excellence. This periodic table serves to identify what needs auditing and..

State of Sales Enablement 2022/23

Sales enablement continues to evolve as a function and ecosystem within organisations of all sizes, as businesses align their sales content, training and operational activities to business..

MarTech News: Round-Up 24/11/22

Contentstack Raises $80M, Ceros Releases Editor Tool,   Optimizely Introduces DXP On Microsoft Azure Marketplace and more in this week's news

3 Top Reasons Why You Should Attend Marketing Conferences

If you are looking to be a Top Marketer (or a leader in a similar field), attending a Marketing Conference should be a regular occurrence.


The Top 5 AI Content Tools For Speedy (and Effective) Content

A recent article published by Forbes estimates that as much as 60% of marketers believe that AI and machine learning will completely change how they create content. So, what tools can you use, you..


MarTech News: Round-Up 17/11/22

OSF Digital Acquires Oegen, Bidgely Partners With NISC, Bizzabo Introduces Klik Experiential and more in this week's news



MarTech News: Round-Up 10/11/22

Alation Raises $123M, Positive Group Raises $110M, OpenX Technologies and Permutive Partner and more in this week's news


Are Brands Dead?

Just 48% of consumers say that "brands appear genuine about what they say and stand for", and it's only getting worse. So, are brands dead?


Is Generative AI the Future of Content?

Could you tell if an article was written by AI? Many marketers are concerned and excited by the future of content creation, from art to articles, and everything in between.


AntiConLX Global is back for 2023

25th May 2023, London | Join 1000+ marketing, sales and tech professionals for the anti-conference where technology meets marketing, sales & experience


The State of Martech Report

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one being finding the skills and talent needed to drive martech..


AntiConLX Global 2022 - Psychology for Tech Usage

Join speaker Katharina Wittgens, Managing Director & Business Psychologist at Innovation Bubble. She covers all things psychology for Tech Usage!

AntiConLX Global 2022 - Achieving Gen Z Icon Status - Creative Sales and Marketing for Future-Forward Consumer Brands

In this 30-minute session, Melissa Li will be digging into how retail and media entrepreneurs can achieve icon status and brand longevity among Gen Z.

AntiConLX Global 2022 - Change Management: the Missing Link in Marketing Operations

Any technology is only as good as how well it is used. Many organisations struggle with implementing new technologies or new ways of working due to a lack of user adoption, poor executive level..

AntiConLX Global 2022 - How to move from tactical testing to strategic experimentation and personalization

Real-world results show that experimentation delivers a measurable business advantage. But what makes for a great experimentation program? And where does personalization fit in? 

AntiConLX Global 2022 - Telling better digital stories with interactive content

During this session, we will be presenting the power of digital storytelling and how you can leverage this method to elevate your brand and business across your entire client journey.

AntiConLX Global 2022 - Building Playable Experiences into your Marketing Strategy

Imagine you’re able to engage your audience effectively, intentionally, and with certainty. All through adding one tactic to the trusty toolbox: gamification.

AntiConLX Global 2022 - Heathrow: Putting Data & Personalisation at the Heart of Passenger Experience

As part of their digital transformation journey, Heathrow, one of the busiest airports in the world wanted to develop a new marketing technology stack that would help to deliver improved customer..

AntiConLX Global 2022 - 98% of your messages suck (according to data)

As part of their digital transformation journey, Heathrow, one of the busiest airports in the world wanted to develop a new marketing technology stack that would help to deliver improved customer..

AntiConLX Global 2022 - Google Responsive Ads: 5 Secrets to unlock their performance

Join this in-depth presentation to discover 5 secrets that will unlock the performance of your Responsive Ads. With Google expiring Expanded Text Ads, the transition to Responsive Ads is more..

AntiConLX Global 2022 - Bridging the Gap to Web 3

 We can bridge the gap between the centralized and permissionless web. In so doing, we will facilitate its mass uptake and allow everybody to enjoy its benefits. After all, isn’t that the whole..

AntiConLX Global 2022 - From Touchpoints to Trustpoints: Building a CX Strategy That Drives Business Growth

In today’s changing privacy and technology landscape, building trust with your customers is critical. Marketers must understand these shifts and how to collaborate with their colleagues to meet the..

AntiConLX Global 2022 - Connected CX: Defining the new customer era with data, technology, & empowerment

Consumer habits and preferences are constantly changing and for business leaders to thrive they must bridge those gaps and deliver a connected customer experience. With digital engagement increasing..

AntiConLX Global 2022 - Acquiring Customers in a Cookie-less World

Ask any marketer about where the biggest waste of the marketing budget comes from, and they will all tell you: customer acquisition. With the progressive demise of third-party cookies, reaching the..

AntiConLX Global 2022 - The State of Sales Enablement, Operations and Technology

Winnie and Carlos share the latest stats from the latest State of Sales Enablement.

AntiConLX Global 2022 - Why Silos are Impacting Your Pipeline

Mixing in the turbulent economic, political, and environmental factors fuelling a perfect storm in which companies are having to find new creative ways to reach buyers with limited budgets, tools and..

AntiConLX Global 2022 - Grow Your Customer Base in a Downturn with Digital Experience

Using positive digital experiences to grow your customer base can be tough on the best of days. Doing it while the global economic atmosphere is, shall we say, turbulent? That requires even more..

AntiConLX DialUp APAC with Guy Kawasaki

18th October 2022, Online

MarTech News: Round-Up 13/10/22

Optimizely Unveils New Product Updates, Clearspeed Raises $27M, Persado Introduces New API and more in this week's news



How Does Connected TV (CTV) Marketing Work?

Connected TV is, in basic terms, any device that is connected to a television to support video content and streaming. 

What is Direct-to-Avatar?

Cutting out the middleman, and bypassing humans completely, Direct-to-avatar might change the face of consumer business models for good.

What Is Conversational Marketing?

Conversational marketing is above all a customer-centric approach. It is dialogue-driven, easy, and accessible. So, it's no surprise that it's become the go-to strategy for driving customer..

MarTech News: Round-Up 15/09/22

CVS Health To Acquire Signify Health, PolyAI Raises $40M, ActionIQ and Slalom Partner and more in this week's martech news

MarTech News: Round-Up 08/09/22

Blueshift Debuts Pre-Built AI Recommendations ,   Zuora To Acquire Zephr, Carrieverse Partners With Polygon and more in this week's martech news

What is Dark Social, and Why Should I Care?

'Dark Social' is when users will share content via private channels, such as email, WhatsApp, Facebook Messenger, or text. Is it as spooky as it sounds?

What is The Ethereum Merge, and Should Marketers Care?

It's finally happened. The Ethereum Merge has started its first stages. But why should marketers care? 

Web3: Stats and Trends for 2022

Web3 could very well be the future of the internet. It involves a space where people operate on decentralised, almost anonymous platforms. This means moving away from the big, guiding hands of tech..


MarTech News: Round-Up 01/09/22

Neustar Partners With InfoSum, QuestionPro Acquires Digsite, Medallia Acquires Mindful, Lily AI Closes $25M Series B and more in this week's martech news

What are Creator Coins? Should I Care?

With Creator Coins, influencers will be able to craft their own type of cryptocurrency, with which they can build fan engagement. 


CDP Best Practice Guide

This guide will help you understand the Customer Data Platform (CDP) space. A comprehensive guide to CDP uses and vendor selection. 


MarTech News: Round-Up 25/08/22

Vidmob Raises $110 Million In Series D Investment Round, NICE Secures Microsoft Partner Designation, Transunion Partners With Canvas Worldwide and mroe in this week's martech news


What is the Recession Playbook for Marketing Leaders?

Gartner uncovers 9 actions marketing leaders can take to win through recession 

GameFi and Marketing: The Top 5 Play-to-Earn and NFT Games

2022 has been the year for GameFi fundraising, in fact, Metaverse and Gaming fundraising saw a huge increase from $874M in 2021, to $2.4B in 2022

How Personalisation Combats Uncertainty in the Customer Journey

As uncertainty rises worldwide, brands can reassure consumers through personalisation


Delivering B2B Marketing Success with Precision Demand

B2B buying behaviour has changed to be more self-service and digital. As a result, B2B buyers act much more like B2C buyers  and have higher expectations of being heard, known, and understood.

3 Simple Steps for Building an Engaged Online Community

 It's all about building an engaged, excited online community. Here are three steps you can take to do it. 

The Value of Marketing Certifications

As a learning business, we get to meet all sorts of marketers who want to keep upgrading with us. 


Marketing Leaders Book Club - The 22 Immutable Laws of Marketing

"Marketing is a battle of perceptions, not products," said Al Ries and Jack Trout in their seminal work The 22 Immutable Laws of Marketing.


MarTech News: Round-Up 18/08/22

Conductrics Integrates Customer Surveying Capabilities, Reputation Adds New Social Experience Features, Invoca Announces New Integration With Five9 and more in this week's martech news

TikTok's Algorithm in 2022: Here’s How it Works

TikTok is expected to reach a whopping 84.9M users by the end of 2022. On top of this, as of April 2022, almost half of TikTok users in the U.S were a young demographic, being between 18 to 34..


How to Effectively Measure Email Marketing

Exploring what the metrics are, how to calculate them, how to use them, and how to turn them into actionable insights can impact your program

Marketing Leaders Book Club: Digital Darwinism 2nd Edition by Tom Goodwin

Digital Darwinism guides its reader through the unrelenting pace of change and uncertainty we see in the industry today.

It’s The 90th Birthday Of Lego - What Can We Learn From Their CX?

In its most basic form, Legos are just building blocks. But loyal customers know the brand is much more than that.


Combining Zero-party Data and Customer Loyalty in a Cookieless Era

As acquiring new customers becomes more difficult, companies should focus on their existing customers. 

MarTech WebSesh - The State of CX: CMO Trends & Insights

Catch our latest MarTech WebSesh on-demand to learn how you can use data and technology to deliver amazing customer experiences and a superior CX strategy. 


MarTech News: Round-Up 11/08/22

CleverTap Raises $105M Aisera Raises $90M mParticle Acquires Vidora  Ping Identity Bought for $2.8 Billion  Omeda Announces Investment From Sverica Capital  OpenText Unveils Cloud Editions 22   Accenture..

Which Social Media Platform Algorithm Will Work For You?

The algorithms of the biggest social media platforms are constantly changing. As the priorities of these companies shift, the strategies of content creators will need to as well.


Why Is Email Production So Hard? And What You Can Do About It

There is so much that goes into making one email. It can take over two days to create and execute a new email campaign, according to 40% of companies. So why is email production so hard? And what can..

How to Increase Online Sales Using Live Chat

Online businesses often look to leverage their sales and business by using social media and community to their fullest potential. This means developing the right brand messaging while communicating..

MarTech News: Round-Up 04/08/22

Klaviyo Raises $100M, Cynthia.Io Launches On-Demand AI Platform, Balance Raises $56M, Fexa Raises $40M, Bain & Company Debuts NPSx, Oracle Announces Next Gen Fusion Sales, Cordial Secures $50M, Gap..


Top Tips for Creating Effective Email Content

It takes plenty of practice to perfect the art of creating effective email campaigns - and there is a lot to learn. 

Customer Data Management vs. Business Intelligence: Why These Should Not be Siloed

What’s the difference between Customer Data Management (CDM) vs. business intelligence platforms? Which platform provides the most actionable customer data insights?


Will GPT-3 and Language Models Replace Your Content Team?

Though inferring word probabilities from context, LLMs can build an abstract understanding of natural language, which can be used for a bunch of different tasks. So will they replace your content..

3 Excellent Examples of IoT Marketing Strategies

The use of IoT in marketing is about thinking outside the box and offering services in a valuable way for the customer irl.


MarTech News: Round-Up 28/07/22

Contentsquare Raises $600M Microsoft Reveals Contact Center Platform Tealium Launches Pharma-Specific Package Freshworks and ZNet Technologies Partner InfoSum Launches New Data Clean Room..


5 Myths About Customer Experience

Experience is largely made up from emotion. So, aim for a sustainable service not unachievable myths. Find out the top five, here!

Google Pushes Third-Party Cookie Demise to 2024: What This Means for You

Google's long promised move to block third-party cookies will now begin in the second half of 2024 — at least.

Who is... Tom Goodwin?

Tom Goodwin is an expert in innovation and digital transformation, developing his image as a futurist and advocate for change over many years in the industry.

What is The Future Of SalesTech?

Sales tech has seen quite a few years of sustained growth, with investment rising dramatically. But what does its future look like?

How a DAM can improve content ROI

A guide to digital asset management platforms and the content challenges they can solve

Financial Services Providers Need To Support Customers According To Their Evolving Needs

There’s a dichotomy in the behaviour of customers post-pandemic, but understanding your customers leads to business success.

The Lead Funnel is Broken. Try Cross-Channel Activation Instead

More leads often just means more work for you, because if the funnel is stuffed full of contacts gathered just to meet goals, you’ll more likely create a blockage than create new business.

Brands That Have Used Gamification to Cut Through Digital Marketing Noise

The digital universe is getting crowded, and it means consumer attention is waning. There is simply too much for them to see. Instead, brands need new ways to help cut through the noise

Accessibility In Email: How Important Is It?

Email open rates average at around 20% which means for every five people who receive your email four won't even open it.

Accessibility In Email: How Important Is It?

The average person receives over  100 emails a day  - so around 20 of those they are opening and engaging with. 

5 Steps to Achieving Sales and Marketing Alignment

 Sales and marketing teams being aligned can be vital for company success. So how do you achieve this? Read the five steps for achieving sales and marketing alignment, here!

MarTech News: Round-Up 14/07/22

Gnosis Safe Raises $100M Konnecto Raises $21M  SupportLogic Launches Agent Coaching and Evaluation (ACE) Application  Deutsche Telekom and Google Cloud Sign Partnership Agreement Medallia to Acquire..

Digital Marketing Transformation Roadmap: Your FAQs Answered

With 47% of organisations  having no digital transformation at all, and 59% expressing concern  that it may be too late for them to begin implementing digital transformation measures, it can seem like..

AntiConLX Global 2022 - Attack the Beast: Why and How to Automate Manual Marketing Campaigns

1st July 2022, AntiConLX 2022 On Demand

7 MarTech Trends Marketers Should Know

At AntiConLX, a unique conference for marketing technology enthusiasts to gather, share, and learn, it was time to pull out the crystal ball and data insights on emerging trends. 

AntiConLX Global 2022: Steven Bartlett on Web3 – The Greatest Technological Shift of our Lifetime?

1st July 2022, AntiConLX 2022 On Demand

AntiConLX Global 2022 - Building and Scaling Your Brand Identity in a Digital World

1st July 2022, AntiConLX 2022 On Demand

AntiConLX Global 2022 - A Consent-Driven Data Model: The What, The Why, and The How

1st July 2022, AntiConLX 2022 On Demand

AntiConLX Global 2022 - Four Areas That Will Turn Your Content Strategy Into A Growth Engine

1st July 2022, AntiConLX 2022 On Demand

AntiConLX Global 2022 - Delivering Meaningful Engagement Using First Party Data

1st July 2022, AntiConLX 2022 On Demand

AntiConLX Global 2022 - The Power of Emotion in Personalisation

1st July 2022, AntiConLX 2022 On Demand

AntiConLX Global 2022 - How SalesTech Can Help You Close More Marketing Pipeline

1st July 2022, AntiConLX 2022 On Demand

AntiConLX Global 2022 - How Nespresso Humanises the Digital Customer Experience

1st July 2022, AntiConLX 2022 On Demand

AntiConLX Global 2022 - The State of Customer Experience 2022

1st July 2022, AntiConLX 2022 On Demand

AntiConLX Global 2022 - Benchmark and Make Strides in Your Marketing Automation Maturity

1st July 2022, AntiConLX 2022 On Demand

AntiConLX Global 2022 - Content is Dead. Long Live Content Experiences

1st July 2022, AntiConLX 2022 On Demand

AntiConLX Global 2022: Five Martech Trends to Know if You Want to Invest in Martech

1st July 2022, AntiConLX 2022 On Demand.

AntiConLX Global 2022: Turning Account Intelligence into Action

1st July 2022, AntiConLX 2022 On Demand.

AntiConLX Global 2022: 5-Step Guide for Improving Sales and Marketing Communications in a Digital World

1st July 2022, AntiConLX 2022 On Demand.

AntiConLX Global 2022: Cross-Channel Activation - a Must for Today's B2B Marketer

1st July 2022, AntiConLX 2022 On Demand.

AntiConLX Global 2022: Machines to Capture Tastes and Trends

1st July 2022, AntiConLX 2022 On Demand.

AntiConLX Global 2022: How Technology is Empowering the Evolution of Marketing

1st July 2022, AntiConLX 2022 On Demand.

AntiConLX Global 2022: Omnichannel Marketing & Maslow’s Hierarchy of Customers Needs

1st July 2022, AntiConLX 2022 On Demand.

AntiConLX Global 2022: Creativity for the Many, Co-creation for All: How to Maximise Existing Muscle and Empower Employees

1st July 2022, AntiConLX 2022 On Demand.

AntiConLX Global 2022: Marketing in a Cookieless World

1st July 2022, AntiConLX 2022 On Demand.

The State of CX 2022

Based on a survey of 200 CMOs across UK & Europe, The State of CX 2022 report presents the latest key trends and insights in customer experience today and reveals how you can achieve CX excellence at..

MarTech News: Round-Up 30/06/22

AntiConLX Global Comes to London ActionIQ Launches CX Hub Leadsquared Raises $153 Million Aircall Exceeds $100M in Annual Recurring Revenue Klaviyo Launches Unified Customer Platform Pathlight..

How the Metaverse Could Change Your Office

How can the metaverse change the way we work? Just like the benefits it brings to the rest of society, a cohesive metaverse could help individuals work together in a shared space, and reduce..

Q&A: Meet...AntiConLX Global Speaker Jimi Daodu

Jimi Daodu from Vault Hill is speaking at AntiConLX Global on all things marketing in Web3. Read his interview, here. 

How to Align Your SEO and Sales Teams

Misaligned goals can demotivate, reducing sales' perception they can achieve their goals. So, how can you align your sales team and SEO team?

MarTech News: Round-Up 23/06/22

Invoca Raises $83M InMoment Acquires ReviewTrackers Attentive Launches Concierge SMS Product CloudShare Partners With HubSpot  Storyblok Launches Technology Ecosystem

The 3 Biggest Updates in Wearable Tech

With shipments reaching over 533M in 2021, boosted by the development of 5G, wearable tech is becoming a reality for many consumers. 

Q&A: Meet...AntiConLX Global Speaker Michela Cocco

We chatted to Michela Cocco from Nestlé Nespresso ahead of her session to get her tips, tricks and insights:


UK MarTech & SalesTech Landscape 2022

The UK marketing technology market has exploded, and we’re now seeing more innovation than ever. The  fourth edition of our UK Martech landscape is now available to download! 

Periodic table of Martech and Marketing Operations

The Periodic table of martech and marketing operations contains a five stage process for looking at your organisation's marketing technology strategy.

Top 5 Growth Hacking Courses

Growth hacking is great to kickstart growth. But how do you become a certified growth hacker? Find out with the top 5 growth hacking courses!

How to Deliver Business Results with a Customer Data Platform

How marketers can use customer date platforms to improve execution of data strategy and drive key business metrics. 


Moving From Basic to Advanced Marketing Analytics

Explore the four phases of the maturity curve that companies ascend as they build out their marketing analytics capabilities with 'Moving from Basic to Advanced Marketing Analytics' the interactive..


AI-Driven Growth Best Practice Guide

Artificial Intelligence (AI) is currently one of the biggest trends in marketing, with the prominence of tools like ChatGPT making its appeal more mainstream and accessible. We’ve created this..


B2B Marketing: Stats and Trends for 2022

From face-to-face disappearing, to the distinctions between B2B and B2C blurring, there's been some drastic changes. Luckily for you, we've got some nice B2B  stats and numbers so you can get your..


6 Benefits of Sales and Marketing Alignment

Sales and marketing should be BFFs. Unfortunately, misalignment is extremely common. So how do you ensure sales and marketing alignment, and what are the benefits?

MarTech News: Round-Up 16/06/22

Demandbase Launches Demandbase Data (D2) Labs Salesforce Releases NFT Cloud Devo Raises $100 Million Tealium Integrates with Merkle Merkury

SEO Technology Buyer Guide

In this guide we’ll examine the SEO technology tools which help businesses of all sizes manage the different aspects of their SEO strategy. 

Three Brands With The Ultimate Digital Marketing Strategies

Digital marketing strategy is a hard graft sometimes. Which brands have the best approaches, and how can you grow your business with digital marketing?

SalesTech Buyer Guide (2nd edition)

Salestech is where sales and technology meet. 

AI With Soul: What is Human-Centred AI?

Human-centred AI is focused on creating an ethically designed algorithm, which has learnt from human input and collaboration. What does it mean for the future of customer experience?

Three Creepy Examples of Personalisation, and How to Avoid The Trap

How do you provide personalisation, without creeping out your customers? So, how do you avoid the over-personalisation  trap? And which brands are doing personalisation wrong?

Q&A: Meet...AntiConLX Global Speaker Sean Donnelly

Read our Q&A with AntiConLX speaker Sean Donnelly, Head of Product at LXA!

Journey Orchestration Engines Best Practice Guide

Customer journey orchestration bridges the gaps between teams and touchpoints to actively manage the customer journey

Q&A: Meet...AntiConLX Global Speaker Sam Choi

Read our Q&A with AntiConLX speaker Sam Choi! Sam is a passionate RevOps professional and is a big name in the turbulent world of early-stage B2B SaaS start-ups. 

Marketing Budgets 2022: Stats and Trends

Marketing budgets are bouncing back. Find out all the latest marketing budget stats and trends for 2022 here!

MarTech News: Round-Up 09/06/22

 AppOmni Raises $70M Hootsuite Partners with TikTok Broadcom Acquires VMware.  Airship Acquires Gummicube 

CDP Use Cases mParticle

How marketers can use customer data platforms to improve the execution of data strategy and drive key business metrics.

How Will the Metaverse Revolutionise Immersive Customer Experiences?

As people spend more time in the metaverse, brands have to meet them there. What immersive experience will they create?

Q&A: Meet...AntiConLX Global Speaker Natalie Drucker

Natalie brings a particularly unique insight into ethical marketing in the digital age. Read our interview with her, here!

What Privacy Issues Will Haunt the Metaverse?

The metaverse is a complex space. So, any issues surrounding its implementation and use are bound to be equally tricky.

Q&A: Meet...AntiConLX Global Speaker Nora Zukauskaite

Nora’s experience has been very diverse from blue chip heritage brands such as Unilever Pond’s and Dove to fast-paced high growth start-ups such as Veleza

5 Reasons Why Your Marketers Need Cloud Computing

Using cloud technology helps your team in a myriad of ways. From increased productivity to content creation find out the top five reasons to adopt one, here.

Siteimprove: MarTech Tool Consolidation eBook

Download this eBook to learn about the three main benefits to simplifying your tech stack and avoiding tool fatigue across your digital teams.


From Digital Transformation to Digital Evolution: Survival of the quickest

Learn why digital evolution is the key to success in the 2020s and beyond by reading From Digital Transformation to Digital Evolution: Survival of the quickest - a new report exploring digital..


How to Use Storytelling in Your Sales

Sales storytelling is both an art and a science. So how can you create a narrative that creates a connection with your prospect?

Who is Scott Brinker?

Scott Brinker is a leading figure in the Martech space, co-founder of Ion Interactive, current VP Platforms Eco-systems at Hubspot and bestselling author

Marketing Operations Best Practice Guide

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.

No Code/ Low Code Best Practice Guide

We’ll talk about how low-code and no-code can help marketers do their jobs better and we’ll outline some considerations in terms of how low-code and no-code solutions

Data Privacy Best Practice Guide

We’ll outline the key issues around data privacy that marketers need to understand. This will include an examination of trends around data privacy and implications for the collection and management..

Marketing Leaders Book Club - Superfans

It's easy to forget about the people behind the data. In his book  Superfans,  Pat Flynn shows how you can create your biggest supporters from the smallest group. 

Video Marketing Buyer Guide

Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.


Top 3 Commonly Used Vanity Metrics to Always Avoid in Your Marketing

Vanity metrics aren't when you're meticulously combing your hair as you're figuring out your newsletter subscribers. They're something to be avoided at all cost.

MarTech News: Round-Up 26/05/22

CleverTap Acquires Leanplum Pega Partners with Celebrus Quantum Metric Releases VisibleUserZoom Acquires Testapic Vertice Comes Out of Stealth to Raise €24.7M  Tableau Introduces Tableau Cloud

The A to Z of SalesTech Terminology

 We've put together a list of the top Salestech terms. Consider this your comprehensive dictionary of SalesTech phrases, acronyms and abbreviations.

ABM Best Practice Guide

Account-Based Marketing (ABM) has grown in popularity over the past few years, as marketers realise the effectiveness of a more focused alternative to other marketing approaches. 

MarTech News: Round-Up 19/05/22

Storyblok Raises €44.8 million  ActiveCampaign Acquires Postmark and DMARC Digests Google Unveils Digital Workplace Plans  mParticle Launches CX Tool Journeys  StoryStream Announces Partnership With..

Six Marketing Books You Need to Read Right Now

Tom Corley, the author of Rich Habits, found that people who make more than $160,000 a year read for self-improvement, education, and success. On the other hand,  those with an annual income of..


Book of the Month: The Choice Factory by Richard Shotton

Carlos chats with Richard Shotton about his book The Choice Factory: 25 behavioural biases that influence what we buy about Uber's success with the application of psychological principals, the use of..

AntiConLX DialUp with Scott Brinker & Darrell Alfonso

Watch our career special online AMA with Scott Brinker & Darrell Alfonso on-demand


MarTech News: Round-Up 12/05/22

Conversica Partners With 6sense Account Insights  Pyramid Analytics Closes $120 Million Series E Financing Joins TikTok Marketing Partner Program

How to Build the Ideal Sales Tech Stack for Your Team

Think more master craftsman, less cowboy builder. With companies using more and more technology to improve their sales productivity and win more deals, the perfect SalesTech stack is more vital than..

The Future of Data in the Metaverse

The metaverse, and Web 3.0 , have an opportunity to start from scratch. How can this new industry avoid the mistakes of the past?

Six Sales Books You Need to Read Right Now

We went and asked a few of our residential sales experts to recommend their favourite sales books

Five Marketing Ops Mistakes and How to Avoid Them

In his first guest article for LXA, Darrell Alfonso, Global Marketing Operations Manager at Amazon Web Services tells us about some common mistakes made by marketing ops professionals, and how to..


MarTech News: Round-Up 05/05/22

Medallia Acquires CXTeam Integrate Launches Precision Social and Cross-Channel Insights Mavrck Raises $135M  Movable Ink Raises $55M Launches Low-code Digital Agents BWZ Media Acquires..

The Top 10 SalesTech Influencers to Follow Right Now

We've got established names, we've got new names, all with one thing in common: they're mad for Salestech. 

MarTech News: Round-Up 28/04/22

Observe.AI Raises $125M ON24 Acquires VIBBIO Elon Musk Acquires Twitter Strivr Lands $35M for VR Training ActionIQ Releases B2B Customer Experience Scorecard

What Is A Chief Experience Officer (CXO)?

Customer service is considered a priority for many companies. But who's responsible?


MarTech News: Round-Up 21/04/22

OSF Digital Raises $100 million Series C Fulcrum Launches Customer Data Platform NICE and Deutsche Telekom Global Business Announce Partnership  Corporate Visions Acquires DSG

MarTech News: Round-Up 14/04/22

ICIMS Acquires Candidate.ID Validity Acquires MailCharts Ogury Acquires Motionly   SamCart Raises $82 Million   Omnicom Teams Up With Firework

MarTech News: Round-Up 08/04/22

Mural acquires LUMA and launches the Collaborative Intelligence System OSF Digital Acquires Economic Research Company Netnomics Optimove Acquires Kumulos

Martech WebSesh: How Greggs revolutionised their CX

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 


Data and Privacy : Stats and Trends for 2023

Some key Data and Privacy marketing statistics and trends for 2022. 


10 Growth Hacking Tips and Tools You Need to Know

According to Harvard Business Review, it can be 5-25% more expensive to attract new customers than retaining existing ones. So, reducing churn can be far less costly than new user acquisition but..

Ulisse Sarmiento on The Secret Ingredients to CX Excellence

Ulisse Sarmiento on The Secret Ingredients to CX Excellence

MarTech News: Round-Up 31/03/22

Uniform Acquires Headless Creator Astronomer Raises $213M RapidAPI Raises $150M Island Raises $115M Zoomd Acquires AI Marketing Platform Albert

MarTech News: Round-Up 24/03/22

TripleLift Buys 1plusX for $150M  Terminus Launches Connected Account Experiences Edison Interactive teams up with Vistar Media Acquires Pressboard

Martech WebSesh: The Secret Ingredients to CX Excellence: Data, Design & Delivery

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 


Email Marketing: Stats and Trends for 2023

Some key email marketing statistics and trends for 2022. 


Is Influencer Marketing the Answer to Increased Privacy Regulations?

92% of consumers say companies must be proactive about data protection, with 64% saying they would blame the company, and not the hacker.

The Art of Leveraging Commerce Data to Create Personalised, End-to-End Marketing Campaigns

big data can be intimidating to businesses. Whether you're experiencing inadequacy with data quality, literacy, or tools, it can be tough for both B2B and B2C companies to make headway with data. But..

What is a Chief Technology Officer (CTO)?

A chief technology officer, or CTO, is an executive-level position in a company whose job is focused on the scientific and technological issues within that organisation.

How Will AI Transform Content?

Industry 5.0 is a new production model which focuses on the cooperation between humans and machines. It stands for the recognition that technological advances and human insight and creativity are..

New Report: Better Data-Driven Decision Making in the Age of Unpredictability

A new EMEA report says there's an increasing lack of leadership confidence & an increasing “fear of messing up. Can more data-driven decision making help?

Ann Handley on Demand Generation in 2022

We were joined by industry legend, Ann Handley along with our expert panel for a live Q&A as we explore the ingredients to exceptional demand generation in 2022.

Google Announces Plans to Phase Out Universal Analytics by 2023

Google will be phasing out Universal Analytics by 2023, in favour of Google Analytics 4.

MarTech News: Round-Up 17/03/22

Insider Announces $121 million Series D round  Typeform Secures $135 Million in Series C Funding   Capital D Leads Investment in Phrasee  

Acxiom Real Identity Integrates with Sitecore To Help Brands Create Known Identities, Deliver Real-Time Decisioning And Web Personalisation.

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity is now integrated with..

Capital D Leads Investment in Phrasee

Capital D, a private equity fund manager investing in disruptive mid-market businesses across Europe, has announced it acquired a majority stake in Phrasee today.

NFTs Coming Soon to Instagram: Zuckerberg

Instagram is set to introduce NFTs in the 'near term', according to  Mark Zuckerberg. 

Why You Should Use Direct Mail in Your ABM Campaigns

There are many benefits of ABM. As a long-term process and campaign, it can really pay off. In fact, 99% of businesses say account engagement is higher for ABM accounts.

Consumers are Fighting to Regain Control of Their Data

...and it's costing marketers more than they think. It's been four years since GDPR brought marketers face-to-face with the reality of data privacy. In that time, the role of the marketer has changed..

How To Scale Zero Party Data

Within the last few years especially, consumers have been growing more and more aware about how their data is gathered, stored, and used. This has meant that companies are having to change their data..

How Headless Commerce Improves the Customer Experience

In increasingly competitive markets, customer experience (CX) can be the key differentiator for consumers. In a digital-first world where customer journeys are complex, providing the best possible..

Top Five Growth Hacking Tips for Start-ups

Growth hacking is, actually, a term used for any strategy focused on growth, especially in regards to early-stage start-ups. This is usually who needs to see a large amount of growth, in a small..

What Does Industry 5.0 Mean For Marketing?

Industry 5.0 is a new production model which focuses on the cooperation between humans and machines. It stands for the recognition that technological advances and human insight and creativity are..

Jay Baer on The Definition of Data Driven Marketing Excellence

Jay Baer on The Definition of Data Driven Marketing Excellence

4 Things About Advertising That Don't Need to Be Said (but We're Saying Them Anyway)

Our experience as online consumers and targets of ads from birth means we're all latent advertising experts to a certain degree, right?

Martech: Beat the Gold Rush in South Africa and Australia

A look at martech trends in South Africa and Australia, and

AntiConLX DialUp B2B: 2022 Demand Generation Playbook Unpacked

Catch the session on demand


MarTech News: Round-Up 10/03/22

UserZoom Announces $800M Strategic Development Investment  Omnicom Acquires TA Digital Bynder Acquires GatherContent Brandwatch Acquires Paladin  CrafterCMS Announces Second Round of Financing

What is Lead Gen Technology?

A good lead generation tool provides an efficient and effective solution to increase your customer base and maximise sales. These tools will preferably integrate with existing marketing or CRM..

AntiConLX DialUp B2C: The Definition of Data Driven Marketing Excellence

Check out the session on demand


Top Five NFTs by Women You Can Buy This International Women's Day

NFTs and cryptocurrencies can offer new opportunities to invest, making finance decentralised and accessible to people from different backgrounds, cultures, and lifestyles. So why is it still a boy's..

Metaverse Marketing Unpacked, with Seth Godin, Steven Bartlett, Joe Pulizzi & Robert Rose

There are predictions out there that the Metaverse could reach the $800B mark by 2024.

The Facts Behind Why Marketing Gamification Works

It's no secret that effective marketing needs to engage the customers in a meaningful way. At Leadfamly, we've always believed that by using game mechanics in your marketing, brands are able to..

Why Precision Demand Marketing Starts With the Demand Acceleration Platform

Today, buyers call the shots, as they should. As a result, we need to rethink our B2B marketing strategies. We need to be buyer-driven and act with more precision, more touchpoints, and greater..

Seth Godin on B2B Personalisation Perfection

What does marketer, speaker, teacher, author, all-round great guy Seth Godin have to say? What does he think about the challenges and opportunities of perfecting a personalisation strategy? What he..

Growth Hacking: Stats and Trends for 2022

Some key growth hacking statistics and trends for 2022. Check out how to growth hack, and how to become a growth hacker, through case studies and industry trends.

AntiConLX DialUp B2B APAC: B2B Personalisation Perfection

Catch the session on demand


MarTech News: Round-Up 03/03/22

Salesloft Announces Partnership with Google Jabmo Joins the ON24 Partner Network LinkedIn Acquires Oribi Dbt Labs Raises $222M Airmeet Raises $35 Million

LinkedIn Expands its Martech Capabilities With Acquisition of Oribi

LinkedIn expands its marketing technology capabilities with acquisition of web analytics startup Oribi for $80M-90M

AntiConLX DialUp with Scott Galloway

Catch the session on demand


Funding the Future Web: What Next After Third-Party Cookies?

Alex Hazell, head of EMEA legal at Acxiom, discusses what the future holds for the web, as third-party cookies are set to be replaced

Retail And Ecommerce Brands Considered Extremely Ahead of The Curve™

Maturity is hard to measure. Especially when it comes to customer engagement strategies. So, in order to help brands develop further, Braze developed a propriety framework, based on organisation and..

What is a Chief Marketing Officer (CMO)?

A CMO is a C-Level corporate executive responsible for creating, communicating, and delivering offerings within in a business. What are the CMOs Roles and Responsibilities? What Will the CMO Look..

Is CX a Differentiator? Your Customer Experience FAQs Answered

Customer experience is a totality of cognitive, affective, sensory, and behavioural consumer responses during all stages of the consumption process including pre-purchase, consumption, and..

The Top Emerging Martech Roles of 2022

With martech usage and dependence growing year after year, ownership of tools and platforms is more important than ever. Who's buying your tech? Who's looking after your tech?

Martech WebSesh: 2022 CX Trends decoded: From key report insights to case studies of rich DX activations

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 


Getting Started with Conversational Marketing

Traditional marketers can get intimidated when writing for chat for the first time. It feels like a whole new landscape to learn.

The 13 Most Expensive NFTs Ever Sold

NFTs have created a new form of exchange. This new economy offers freedom and decentralisation for creators, artists, and even brands.

MarTech News: Round-Up 24/02/22

Radar Raises $55 Million Conductor to Acquire Contentking Bloomreach Raises $175M   Movable Ink to Acquire Coherent Path Raydiant Raises $30 Million Series B Acquia Launches Drupal Cloud

Salestech: Stats and Trends for 2022

What does the current and future salestech landscape look like? Here's some statistics and trends to help you figure it out.

SEO Platform BrightEdge Acquires OnCrawl

BrightEdge, an enterprise SEO platform, has today announced the acquisition of OnCrawl.  BrightEdge and Oncrawl have been in discussions about the future of the SEO industry and the development of..

What is a Chief Information Officer (CIO)?

What are the day to day responsibilities of a CIO? What are their goals and aims? Who does a CIO report to, and how can they be successful? All these questions, and more, will be answered

Five Future Trends From the 2022 Super Bowl Commercials

Brands have gone beyond the mundane this super bowl. Instead, they've started looking towards the future. This year's commercials hyped emerging industries, like electric vehicles, the metaverse, and..

Confidence in Customer Engagement is Paying Off for Brands

From a survey of 1,500 VP+ marketing executives, conducted by Wakefield Research on behalf of Braze, emerged three customer engagement trends. Number one, brands are more confident than ever about..

Who is Jay Baer?

Jay is a 7th generation entrepreneur, author of six books, and founder of five multi-million dollar companies.

MarTech News: Round-Up 17/02/22

Deloitte Digital Acquires Blended Digital  Branch Raises $300 Million  Starburst Raises $250 Million  Shopware Raises $100 Million AppDirect Acquires  Optimizely Partners with Google Cloud

2022 Super Bowl Ads: The Winners (and Losers)

The Super Bowl is the biggest event of the year for advertisers. In 2021, the average cost for ad space reached $5.6 million on average for a 30-second slot. Find out who the winners, and losers..

Who is Ann Handley?

Digital marketing and content expert. Writer and bestselling author. Keynote speaker and world's first Chief Content Office. #Queen, according to a Content Marketing World audience member. Who is Ann..

Acxiom Partners with Treasure Data to Future-Proof Cookieless Prospect Marketing

This new integration between Acxiom & Treasure Data enables brands to bridge the gap between paid and owned media for a full-funnel view in a future cookie-less world.

How is Data Transforming Super Bowl Marketing?

The Super Bowl has been one of the biggest marketing events for decades. But the use of data has bought it into the 21st century. The thing is we've got a couple of issues.

How Today's Go-to-Market Teams Generate Revenue

Revenue growth for marketers has never been about capturing leads, doing a hand-off with your sales team, and then yet another hand-off to a different team when the lead becomes an actual customer.

IAB Europe's Cookie Consent Framework Breaches GDPR Rules

In a move which has huge potential implications for the online ad industry, the Belgian Data Protection Authority (DPA) has ruled that IAB Europe's cookie consent framework violates GDPR. 

MarTech Alliance's Ultimate UK Super Bowl Translation Guide

Read MarTech Alliance's Ultimate UK Super Bowl Translation Guide, specially made for UK viewers in mind!

MarTech News: Round-Up 10/02/22

MarTech Alliance Announces AntiConLX  Siteimprove Reaches $100 Million ARR.  1Password Raises $620 Million  Acxiom and Treasure Data CDP Partner

Who Do You Need to Hire For Your Metaverse Team?

Who Do You Need to Hire For Your Metaverse Team? With meta hiring 10,000 metaverse roles for the development of the metaverse. Who will companies need to hire?

NFTs and Marketing: Stats and Trends for 2022

Who are the winners and losers in the NFT marketing space? Here's some 2022 statistics and trends to help you figure it out.

Why is Zero Party Data the Future?

Zero party data is a window into how privacy and customer experience will work in the future. Zero party data is when a customer willingly and proactively shares information with a company. This..

Super Bowl Marketing: Stats and Trends for 2022

Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.

Super Bowl Marketing: Stats and Trends for 2023

Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.


The History of Acquia

We look at the rise of Acquia from 2005 to the present day.

4 Brand Awareness Campaign Ideas for Your ABM Strategy

What is brand awareness? It can mean effectively placing your brand in front of your most important audiences, no matter where they are.

The Top Five Super Bowl NFTs You Can Buy Right Now

The Super Bowl is a pretty big deal in the marketing world especially. So, what happens when you combine two of marketing's current darlings? Well, you get Super Bowl NFTs.

MarTech News: Round-Up 03/02/22

Simpli.Fi Acquires Coremedia Systems Tango Acquires Agilquest   Piano Partners With Snowflake   Vista Equity Partners, Evergreen Coast Capital Acquire Citrix Cloudinary Acquires Indivio   GWI Raises..

The Top Five Virtual Event Trends We'll See in 2022

The virtual events industry is expected to grow ten-fold over the coming decade - from $78B to $774B. So, it shows no signs of slowing down.

Metaverse and Marketing: Stats and Trends for 2022

There are predictions out there that Metaverse could reach the $800B mark by 2024, as it is already sitting at around $47B thanks to a surge of interest in 2020 when the pandemic peaked.

The History of Thunderhead

A big hitter in the software game, Thunderhead have become a recognised leader in the customer engagement and customer journey orchestration market since their founding in 2001. We explore the last..

3 Top Examples of Effective ABM Campaigns (and Why They Work!)

According to SiriusDecisions, 92% of B2B marketers find ABM to be extremely important in their overall marketing efforts. Let's look at an example of marketers doing ABM right.

MarTech News: Round-Up 27/01/22

Thunderhead to be Acquired by Medallia. Mention Me raises $25M. Observable Raises $35.6M. CaptivateIQ Raises $100M Series C, Gains $1.25B valuation. Semrush Acquires Backlinko. SBI Acquires Smart..

2022 Global Customer Engagement Review

Download the review to discover the biggest trends shaping customer engagement in 2022, and dive into the exclusive data insights that will help you tackle today’s business challenges.

Is There a Place for B2B in the Metaverse?

Business is all about meeting your customers where they are, at the right time. Remember, B2C concepts and techniques are seeping into B2B. So how can the metaverse be adopted by B2B businesses?

OPINION: Putting Your Loyalty Programme at The Heart Of Next-Gen CX

Case studies, tutorials and tips for marketers responsible for implementing marketing strategy and campaigns.

Gamification in Marketing: Stats and Trends for 2023

Gamification as an industry, it's grown significantly over the last few years, and is predicted to grow even further.


Gamification in Marketing: Stats and Trends for 2022

Gamification as an industry, it's grown significantly over the last few years, and is predicted to grow even further.

B2B Game Changers Recap: 5 Key Takeaways for 2022 from Precision Demand Marketing Practitioners

In this B2B Game Changers Recap, learn from real-life Precision Demand practictioners about how the marketing landscape is changing, what they are investing in this year, and how they're approaching..

6 Ways to Optimize ABM With Website Personalization

ABM provides the account-level data needed to understand where buyers are in their journeys so how can marketers translate that to websites and landing pages to create a seamless customer experience?

The History of Salesforce

Based in the Salesforce Tower in San Fran, Salesforce reached the high heights of $21.25 billion of revenue in 2021 alone. What's the story behind Saleforce?

MarTech News: Round-Up 20/01/22

Cognism raises $87.5m. Microsoft To Buy Activision Blizzard. Clari Raises $225 Million. Acxiom Partners With Transunion. Alteryx Buys Trifacta for $400 Million. LoopMe Sells Majority Stake to Private..


Martech WebSesh: Martech & Marketing Ops Career Open Day

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A. 


MarTech Alliance's Top 5 2022 Predictions For Martech

2021 was a year in which the martech industry grew, and grew, and continues to grow. Our martech report estimated that the global market for marketing technology was worth $344.8bn. What will we see..

Microsoft Acquires Activision in $68.7bn Metaverse Move

Microsoft has announced the acquisition of Activision Blizzard, the publisher between Call of Duty, World of Warcraft and Candy Crush.  The deal is worth $68.7bn, and now becomes the company's..

What is Natural Language Processing (NLP) Based Marketing?

Natural Language Processing or NLP is a type of artificial intelligence. It basically allows for computers to interpret language like a human being, using this insight to write and respond in a..

2021 Trends & 2022 Predictions for Martech and Marketing

2021 was a year during which the Martech industry grew rapidly, with the marketing technology market now worth $344.8bn globally, and this growth is set to continue during 2022.

Top 10 NFTs Created by Brands

Brands, both old and new, are creating non-fungible tokens (NFTs) to connect with their audience. But who's doing it best? Here's the Top 10 NFTs Created by Brands You Can Buy Right Now

We Must Quit Our Unhealthy Obsession with Leads

We live in a world obsessed with leads. But, are they actually worth your time and money? Does sales really care about the magnitude of leads that marketing generates? 

MOPs vs Marketing Technologists - What's the Difference?

61% of CMOs agree that marketing technology is at the heart of marketing strategy, and is critical to meeting customer expectations. So, who's responsible for all this potential success? We look into..

MarTech News: Round-Up 13/01/22

Optimove  Raises $75M.  T-Mobile  Acquires  Octopus   Interactive Yahoo  Announces a New Partnership With  Mikmak AskNicely  Raises $32M.  Tech Mahindra  Buys  Allyis India  and  Green Investments  for $125M.  ..

2022's 10 Most In Demand Skills for Technology and Marketing

Upwork the world's work marketplace, has announced the 10 most in-demand skills for technology, marketing, and customer service independent talent on Upwork in 2022.

The History of Marketo

Marketo is one of the most connected and open marketing platforms available to marketers, and supports both large enterprises and small businesses, across a bunch of different industries.

Martech M&A Activity Grew by 95% in 2021

2021 has seen record growth in M&A activity in the Martech sector, with 166 major deals, compared with 85 in 2020.  Luma's 2021 Market Report finds that deal activity grew by 95% year on year. 

MOPs Perspective: What’s the Ideal MarTech Stack?

Content syndication efforts are often riddled with poor data quality and high costs. Learn how to make content syndication work for your business. Read More.

Brand is the Biggest Demand Driver

B2B marketing often lags a decade behind B2C marketing. If you want to know where B2B is going, then just take cues from B2C.

What's The Difference Between Web 1.0, Web 2.0, And Web 3.0?

What is Web 3.0? Well, you can't begin to understand the third one, without understanding what came before it. So, what is Web 1.0? What is Web 2.0? And what will the web look like in the future?

What’s The Difference Between Web 1.0, Web 2.0, And Web 3.0?

You can't begin to understand Web 3.0 without looking at what came before. So, what is Web 1.0 and Web 2.0, and what will the web look like in the future?. 

5 Marketing Trends to Watch Out For in 2022

We’re here to look at the future marketing trends to watch out for in 2022. The developments that will shape the way we create and publish content. The new methods we can use to engage with our..

Customer Satisfaction, Data & the Post-Pandemic Recovery

BERLIN (Reuters) -Germany's cartel office said it was examining Google's use of personal data and its Google News Showcase product under its new powers to

Five 2022 Marketing Predictions From Gartner

Gartner's Marketing Predictions webinar this week looked at some key marketing trends for 2022 and beyond, as well as the implications for CMOs. 

MarTech News: Round-Up 06/01/22

Mastercard To Acquire Mcdonald’s Personalisation Platform Dynamic Yield. Integrate Receives Majority Investment From Audax Private Equity. Integral Ad Science Acquires Context. ON24 Announces New..

Why B2B Marketers Must Plan for a Cookie-less Future

B2B Marketers must prepare for a cookie-less future. Why? Well, because that's audiences demand. Discover what you need to know here.

Marketing Ops Perspective: Three Steps to Improving Your Content Syndication Efforts in a Precision Demand Marketing World

Content syndication is a tried-and-true channel for B2B marketers. Here are three ways to improve your content syndication efforts to align with a Precision Demand Marketing approach.

MarTech Alliance's Top 10 Interviews from 2021

It's been a massive year for us, and the martech industry in general. We've had our finger on the pulse with all the best names and events, and have been lucky enough to talk to some real big..

MarTech Alliance's Top 15 Posts From 2021

What a year it's been. We're talking about the waves and waves of edutaining articles we've been putting out of course. So, let's jump into our best-est, biggest, and brightest articles of this..

Seven Key Insights From MarTech Alliance's 2021 Research

The MarTech industry saw a very interesting year. And we've had our fingers on the pulse of all aspects of the space. So, what have our reports being saying about industry developments, changes, and..

Creating Multi-Channel Campaigns 101

So, you’ve put energy into your creative campaign theme, but that’s only part of the journey. It will fall flat and not reach your highest potential targeted reach if you’re not strategically..

How Martech Will Affect Your Future People and Strategic Needs

Whether you are a brand, an agency or a tech vendor, you’ll already know that martech spend is on the increase. The rapid behavioural change in consumerism over the past few years has..

Martech News: Weekly Round-up 16/12/21

Twitter Buys Messaging Platform Quill .Microsoft And Adobe’s Partner On Productivity. Graphcms Joins Independent Tech Group Mach Alliance. Samsung Ads Rolls Out Data Partnership With Major..

2022 The Year Martech Companies Will Be Buying Media Firms

Will 2022 be the year of blurring lines? Will we be asking "what is a media company", "what is a tech company?", or even "what's the difference between the two?". But most importantly, we'll be..

The Biggest Martech Deals of 2021

As we enter 2021 we take a look back at the biggest marketing technology deals we witnessed in 2020

The History of Hubspot

After meeting at MIT in 2004, Brain Halligan and Dharmesh Shah realised people were completely changing how they shopped. No longer did the whole pop-up, invasive, attention-grabbing techniques work...

3 Ways to Support and Delight Your Customers

According to a study conducted by Loyalty One, 94% of customers who received a surprise gift or special recognition felt more positive about the sending company and 34% of customers gave the brand..

How Deeply is Customer Experience Measurement Affected by AdBlockers?

Ad blockers are widespread these days and are used by many users. Today, 42.7% of internet users worldwide report using an ad blocker.



Three Top Examples of Unsubscribe Emails (and Why They Work!)

You've finally crafted the perfect email. It's pure art - how have you managed to match that Schitt's Creek gif so perfectly to the bullet points?! But wait, what's that? Someone's unsubscribed?..

Sales and Marketing Alignment: Stats and Trends for 2022

Sales stand on one side of the ice. Marketing on the other. Both wear matching sequinned leotards. The music starts, the spot light turns on. 

Stop Procrastinating and Start Planning Your Post-Cookie Marketing Strategy

Yes, the death of third-party cookies has been delayed. No, savvy brands shouldn't procrastinate and just wait to see what happens. It's time to act!

AntiConLX DialUp: Joe Pulizzi and Robert Rose's 2021 in Review

Missed AntiConLX DialUp with content kings Joe Pulizzi and Robert Rose? Well then, this one's for you. They might have a duo name like a 70s police detective show, but they're far more cool. No..

Martech News: Weekly Round-up 09/12/21

Read all the latest stories in this week's martech news!

What is Web 3.0 Marketing?

"Another one?!" I hear you say. "I can barely keep up with the one we've got. I haven't even got a Twitter account yet!"  Wowee. Wait until you hear about the Metaverse. 

So, what is it? Where is..

AntiConLX DialUp: Joe Pulizzi and Steven Bartlett on Web 3.0

If you caught our episode of AntiConLX DialUp with Content Kings Joe Pulizzi and Robert Rose, first up - you're welcome. Secondly, we have lots of things to discuss.

2022 will be an exciting time..

AntiConLX DialUp: Steven Bartlett Explains Why Email Still Works

If you caught our AntiConLX DialUp sesh with Steven Bartlett, Ol' S.B gave us a run down on his top five B2B predictions for 2022. Among these was a big reveal: traditional social media is dead.

5 Ways Your Marketing Team Can Help Sales

Sales teams manage a lot of different factors today. Some are new, fresh challenges and some are old, but they are all part of a pretty delicate balancing act. No one wins in a silo, making it..

A CMO's Guide To CDPs: Achieving A Unified Customer Experience

This field borrows heavily from the agile software development framework, which was popularized by the 2001 Manifesto for Agile Software Development. Agile software development emphasizes..

AI and ML in B2B: Stats and Trends for 2022

AI and ML are technologies that will make marketing, both B2B and B2C, more efficient, more personalised, more streamlined. But what we're noticing is that marketer's skills aren't keeping up.

How to Make Content Syndication Work in Today's B2B Precision Demand Marketing World

If you're a seasoned demand generation marketer, you've probably felt burned by content syndication programs at some point or another. And while content syndication has long been a critical channel..

Bynder's Digital Asset Management Helps Brands Deliver Digital Experiences at Scale [4/4]

Businesses always need to find new ways to engage customers, but the ever-changing digital landscape makes this goal more challenging. Quality becomes an issue on its own due to spammy content or..

New at ON24: Meeting Scheduler, Embeddable Target Experiences, and More!

Big changes are coming to the ON24 Platform this month and first on the list are updates to ON24 Engagement Hub and ON24 Target.


What Is Conversational Account-Based Marketing ?

Hey girl hey. How's it going? Tell me aaaaall the gossip. Now, do you want to buy this product and/or service? I'll tell you about what happened with Bob and Megan at the office Christmas Party...


AntiConLX DialUp: Top Five B2B Predictions for 2022 from Steven Bartlett

If you were lucky enough to join us this week for DialUp, you'll have gained an insight into the mind of Steven Bartlett; CEO, Youngest every Dragon's Den panellist, and wearer of great hats. 

AntiConLX DialUp: Steven Bartlett on the Talent War

When quizzed on the advice he wish he'd gotten as a young entrepreneur, at this week's AntiConLX DialUp, Steven Bartlett the 28-year-old founder of Social Chain, didn't go overboard.

Who Were Steven Bartlett's Favourite Guests on Diary of a CEO?

Steven Bartlett's Diary of a CEO podcast has been incredibly successful, with more than 5m downloads since it was launched. 

Guests include a mixture of celebrities and business leaders, with Grace..

Martech News: Weekly Round-up 02/12/21

Read all the latest stories in this week's martech news!

What Is Behavioural Marketing, and Will it Stick Around?

Behavioural marketing isn't just being nice and polite in your campaigns. Please, sir, buy our product. Please and thank you. So very kind of you. In fact, people would probably find that..

How Can Marketers Overcome the Data Trust Gap?

Providing excellent customer experience requires the effective use of customer data, yet consumers aren't always willing to trust companies with their personal info. 

Data is essential for companies..

Is Amazon About to Acquire Hubspot?

Amazon is reported to have an interest in the acquisition of Hubspot, with reports that one of the Amazon Web Services teams have recommended the move. 

A report from Business Insider suggests a..

Is Your Mindset Holding Your MarTech Potential Back?

Working closely with marketing and sales teams, one of the comments I hear most regularly is "Why doesn't our marketing technology ecosystem and output look like the platform demo we saw?"


Supercharge Your Marketing Strategy: Top Tips To Retain Customers

While customer acquisition and marketing initiatives to generate new customers is important, customer retention of existing high-value customers is key. If you are focusing most of your marketing..

What is a Spam Trap? How Can I Avoid One?

A spam trap is not just when you get your hand caught in a tin of processed, canned meat. I mean, it is an equally unpleasant situation, but one is a little more present in marketing than the other...

How to Write BLACK FRIDAY!! Email Subject Lines, and Three Top Examples

As a rule you should really avoid your inbox on Black Friday. Just the amount of ⏰clock emojis⌛ is enough to send anyone into a tailspin. 

All you have to do is take a gander at my inbox this..

Improve Your Company’s Employee Education With Webinars

Webinars provide information to investors, prospects and customers, but they're also excellent tools for employee education. And, best yet, they can do so in a fun, entertaining and well-designed..

Is It Time to Rewrite Your B2B Marketing Playbook?

If 2020/21 taught us anything, it's that B2B marketing needs to be broken. Big time.

Mind the Gap What's the Real Problem with Sales and Marketing?

There's a common cause of contempt when it comes to business performance. Marketing departments blame sales for failing to convert leads while sales teams are just as quick to blame the quality of..

Everything You Think You Know About Leads Is Wrong

In 2021, more organizations are shifting towards an ABM program, and we're seeing marketing and sales departments work closer together.

How a B2B Marketing Agency in the EU Uses Video to Land More Client Business

As the Head of Digital Experience at BBC, it's my job to find fresh ways to use technology to build our business and delight our clients. About a year ago, I began experimenting with personal video..

What Is a Cause Marketing Campaign? Three Successful Examples and One Failure

My local bagel shop is teaming up with the pigeons who live in the rafters to provide breadcrumbs to hungry birds. Well, then, I can't deny them my custom now, can I? Could you add an apple turnover..

Martech News: Weekly Round-up 25/11/21

Read all the latest stories in this week's martech news!

How Brands Are Using the Metaverse to Reinvent the Holiday Season

The holiday season is well and truly upon us.

But who even wants one of those traditional holiday seasons, with mince pies, pumpkin pie, and pecan pie? All to the soundtrack of real-life, human..

How Will 5G Technology Change Marketing?

Wow! 5G is truly amazing. Not only is it changing marketing, but it's also signalling to the BillGatesChip2000 stuck in our brains, and also causing global warming.

Wait, only the marketing thing is..


Torchy's Tacos: The Customer Engagement Suite Difference

From Dallas to Denver, Rogers to Rayleigh, Boulder to Baton Rouge, Torchy's Tacos has been fuelling fiery foodies with damn good tacos for over 15 years.

Who Manages Martech? IT or Marketing?

The selection and operation of sometimes complex marketing technology raises a lot of questions around management and responsibility. 

Clean and Clear: Why Email Hygiene is Still Essential

One out of every five emails never makes it to the recipient's inbox. It might be blocked by the service provider, or go into the junk folder.  Bad deliverability leads to a bad reputation. And that..

Influencer vs Affiliate Marketing: Who Wins?

Ding ding ding! The ref asks for a fair fight. Influencer steps out the red corner. Affiliate steps out the blue corner.

Affiliate stops to take a selfie. Influencer does a sponsorship announcement..

A CMO's guide to CDPs: The four elements of a CDP

What constitutes a customer data platform (CDP) and what essential elements are required from a system to meet the demands of modern marketing?

How are Brands Crafting Digital Experiences That Convert and Drive Revenue? [3/4]

As marketers, we know that creative content is a powerful way to tell our brand stories and generate leads, but marketing isn't only about getting your products or services in front of as many eyes..

Marketing Automation: Stats and Trends

There's a lot you need to know about Marketing Automation before you dive straight into the deep end. Here's some stats!

What is Intelligent Time Email Sending?

Turns out Intelligent Time is not when you drink 5 Red bulls, eat a handful of Skittles, and go into your High School Geography exam. That's called The Big Brain Event and it's a completely different..

When Should You Use a Hybrid Event? 5 Scenarios to Consider

The B2B marketing world is abuzz with hybrid events, an event format promising to meld together the best elements of physical and virtual events.

Martech News: Weekly Round-up 18/11/21

Read all the latest stories in this week's martech news!

Scott Brinker: From Big Data to Big Ops

We are in an era moving away from big data, to the era of big ops. So, how do we go from big data, with a scale and complexity of data collected, stored and analysed, to big ops, with the scale and..

"Is it bad to send an email on a Friday?" Your email timing FAQs answered

Unfortunately, we will not be answering questions on how to get the coveted '' address in this article. Although, I can put you in contact with a guy who can get you..

AntiConLX Global 2021: Panel Sesh - Lessons from 2021 and 2022 Trends

Who needs a crystal ball, or a incredibly creepy ancient fortune teller in a tiny tent, or even a Ouija board, to tell us what the future looks like.

Instead, we've got three of the most..

How to Use Personalisation Without Cookies

Personalised cookies involve those giant Millie's ones with the name "DAVE" on it. Cookies without personalisation is a whole new kettle of fish.

A recent survey from McKinsey found that 90% of..

Q&A: Scott Brinker on Martech Growth, 2022 Trends and Challenges

During our research for the recent Martech Report 2021/22, we had the pleasure of interviewing Scott Brinker. We talked about recent trends in the Martech industry, the effects of the pandemic (of..

The Video Marketing Strategy You Need to Succeed

Follow every step you need to create a successful video marketing strategy, including goal setting, budgeting, establishing responsibilities, and more.

Book Of The Month - Everything I Know about Life I Learned from PowerPoint

It's a bold claim, but it very well could be true. 

I mean, think of PowerPoint's teachings like this: There's always something on the next slide. Or maybe: something is always going to go wrong,..

Three of the Best Customer Loyalty Programmes for B2B and B2C

So, turns out you don't have to run your loyalty programmes like the mafia. Although, I tend to choose my coffee shops based on who threatens me and my family more, but those are my own issues.


It's Marketing's Job to Sell, Too

You pursued a career in marketing for a reason. You're a free-thinking creative who excels at understanding what people want, and you obsess over what your customers and prospects need from you and..

The Martech Skills Gap in 2021: Stats and Trends

If we think about martech maturity vs marketer tech skills maturity, you have to imagine it like this: one is wearing chinos in a wine bar, talking about taxes. The other is kicking the stuffing out..

Vidyard's Ultimate Video Marketing Guide

Discover everything you need to know to get started with video marketing, from developing a strategy and determining what video types to make to distributing and analysing your content.

Exploring CDP Implementation and Optimization

The advertising ecosystem has been upended and continues to shift, thanks in part to Google's plans to deprecate third-party cookies,


Financial Times: A Case Study in Martech Strategy

Martech strategy isn't easy, and it takes a lot of planning, and the right process to invest in the marketing technology that works for you. 

Martech Budgets Set to Increase in 2022: Report

The demand, and need, for marketing technology has grown steadily over the past few years, with the martech industry now worth $344bn globally. 

Martech News: Weekly Round-up 11/11/21

Read all the latest stories in this week's martech news!

EBook: B2B Digital Experience

This report, produced in association with ON24, is a fantastic opportunity for you to delve deeper into B2B digital experience.

Interview - Marketing Book Club - 'Working Hard, Hardly Working' - Grace Beverley

Now, when your very annoying Colin-Robinson workmate comes up to you at the coffee machine and says "Working hard, or hardly working", you'll actually be able to give him an answer.

Or you could do..

What is the AR Cloud?

"Oh, another one of these terms", I hear you say. "What about the mega-space, or the augmented funnel forest. Or even the virtual reality hybrid tornado."  Well, trust us on this one. It's pretty..

AntiConLX Global: The Formula for Marketing Operations Success

For all of you lucky enough to catch it at AntiConLX Global, Darrell gave us the skinny on the formula for marketing operations success. The mops maps, so to speak. Try saying that quickly 10 times. 

MarTech Fest Recap: Marketers Need a New Way Forward

I recently had the pleasure of presenting in-person at MarTech Alliance's anti-conference, MarTechFest Global 2021 in London and I have to say, it was great to be back on stage presenting in front of..

Q&A: Lynne Capozzi CMO Acquia

We spoke to Lynne Capozzi, Chief Marketing Officer at Digital Experience Platform Acquia, about some of the trends from the company's recent CX report, the benefits of DXPs, and recent martech trends..

AntiConLX Global: Five Customer Insights Driving Digital Selling Success

Not two, not three, not four, but FIVE digital selling insights popped out, fully-formed, from the brain of Christine Bailey and her PassFort team at this year's AntiConLX Global.

But don't worry..

What is Metatech?

Meta-this, meta-that. What happened to good ol' NFTs. Ah, a simpler time.  But what is metatech, and what does it mean for the future of well, everything?

Supercharge Your Marketing Strategy: Top Tips to Grow Your Customer Base

Regardless of what industry you are in, it's a well-established rule that around 80% of a company's revenue comes from 20% of its customers.

Six of the Biggest Developments in the Metaverse Space

Recently companies have been taking huge steps, both overt and covert, into creating metaverse infrastructure. And with the martech landscape ramping up, and changing rapidly, it's not impossible..

3 of the Best Influencer Campaigns Ever - and Why They Worked

A report from Mediakix suggested that the influencer marketing industry global ad spend was projected to reach $5-$10 billion market in 2020. 

Acxiom Builds Innovative Marketing Platform for Toyota’s Move Away From Cookies

Press Release

New solution focuses on accelerating growth through first-party data-driven customer acquisition and retention strategies for Toyota and Lexus in the United States

Conway, Ark...

B2B Marketing’s New Opportunity: A Precision Demand Approach

The last 18 months have been challenging for everyone, particularly for the 79% of B2B marketers who described the past year as the most challenging time in the history of their careers. With..

Customer Data Platform Treasure Data Raises $234 Million

In a funding round led by SoftBank Corp, customer data platform (CDP) Treasure Data has secured $234m. 

This makes it the largest-ever funding round for a CDP. The investment is led by SoftBank Corp..

Tom Goodwin: Digital Transformation Decoded AntiConLX Global 2021

How could you begin to sum up Tom Goodwin's presentation in fewer words? Well, "good" might be accurate. "Great" might even work better. "Peerless", maybe. "On fleek", maybe not. "Pretty damn..

Martech News: Weekly Round-up 04/11/21

Read all the latest stories in this week's martech news!

The Event Planner’s Plan for Hybrid Event Data

In the last year, event planners have had to pivot their entire strategy to digital, unlocking a more dynamic, personalized experience while reaching a much larger audience than possible with..

Why is Creative Content Essential to Crafting Powerful Digital Experiences? [2/4]

Digital experience is the hottest (and most profitable) trend in marketing right now. As the digital world continues to expand, so do customer expectations.

DXP Buyer Guide

Digital experience is more than taking a physical interaction and replicating it online. It helps companies differentiate in a crowded market, creates new customer journeys, needs and expectations.


Retro Tech: Are Plain Text Emails the Future (As Well As the Past)?

Plain text emails are still incredibly valuable in 2021. Although they might not be as immediately striking as HTML-based emails, they can play a really important part in a company's email marketing..

How to Combine Email Personalisation and ABM

Hey you. How're you doing? I've bought you those chocolates you like. Yep, the ones with the orange cream in. Well, each to their own, right? Look what I've got - yep, it's a replica of the teddy..

The State of QR codes in 2021: Stats and Research

Flavilla is a recognised leader in marketing, and for good reason. and now, she's coming to speak at this year's AntiConLX Global. So, we've sat down to talk with her, about all things tech,..

Revenue Attribution – it’s All in The Way That You Sell it

It's just a matter of time before marketing operations and automation professionals get asked by the CMO to create better revenue attribution models and reporting, and start trying to push the..

Agencies Doubling Down On Martech as Demand Grows

The growth of marketing technology (the global market is worth $344.8bn), presents challenges and opportunities for agencies, and we're seeing more of them move into this space, or increasing current..

AntiConLX Global 2021: Meaning, Metrics, and Mojo

Here he is. D.K himself. Giving us a rundown of the three big things that matter: Meaning, metrics, and mojo. Try to ignore the fact that they sound like three members of a 70s punk band. 


How to Build an Email List from Scratch

You've got three twigs, a roll of duct tape, and a handful of pushpins. Now, build your email list. C'mon, you were in the Scouts. You've got five minutes. 


3 Lessons for Creating a More Unified Customer Experience (CX)

We're sharing key lessons from our research into marketer and consumer expectations around customer experience and privacy from our global CX report.

AntiConLX Global 2021: Vodafone's 'Always on' Marketing

There's been an explosion of the digital, which has given consumers so many choices. They now have the flexibility to choose the channel of their, well, choice. They can research at home, or receive..

Five Key Predictions From Forrester for 2022

Yes, it's almost 2022. It's been a couple of years where we've seen a pandemic accelerate existing trends, in terms of the adoption of tech and changes in customer behaviour. 

In its 2022..

How to Drive Successful Demos With Webinars

Running a successful, always-on demo program with webinars can help boost a brand, engage audiences and help organizations identify and qualify leads that are actually a suitable fit for your service.

Martech News: Weekly Round-up 28/10/21

Read all the latest stories in this week's martech news!

B2B Marketing Maturity Study Finds Scope for Improvement

A new report from Integrate into marketing maturity finds plenty of scope for improvement, with just 23% of marketers placing themselves in the top category. 

The Integrate State of Marketing..

What is Madtech, and Why Should I Care?

MadTech is just a bunch of people in an abandoned warehouse, beads and whistles on, music pulsing, dancing round the latest iteration of the iPad. Someone's remixed Alexa. Steve Jobs is there. Wait,..

Why CMOs Need to Close Campaign Gaps

CMOs are reliant on marketing operations and campaign teams to deliver solid campaign results.

Beyond ABM: Why We’re Building the Future with the Precision Demand Marketing Blueprint

There's no need to say it again. (But we will.) The COVID-19 pandemic changed the rules of B2B marketing forever. And while account-based marketing (ABM) has gained traction over the past five-plus..

Smart Growth for Small & Medium Businesses With ABM

Being a marketer in 2021 ain't easy as they say. As we observe our own marketing team, navigating the ongoing pandemic while shifting from in-person events to virtual wine tastings has been nothing..

Why Clean Data is Essential for Your Marketing

Yuck! Is that your data you've left lying around? Ugh, it's all mouldy. And what's this? More data under the bed? Right, it's time to clean all this up.

Marketing data is used to give marketers a..

4 Ways to Put Innovation Into Action

As consumer demands perpetually evolve, the marketer's job specification becomes ever more difficult - it's what makes it equal parts exciting and frustrating.

How and Why to Create an ABM Content Strategy

ABM this. ABM that. Seems like all everyone does is talk about ABM. But it's for good reason. I mean ABM doesn't stand for awesome, brilliant marketing for nothing. Wait, what, it doesn't mean that?

Martech Alliance Featured on Latest 'This Old Marketing' Podcast

As a bonus for attendees of our recent MarTechFest Global event, and for anyone who is interested in martech, we're featured on the latest This Old Marketing Podcast from Joe Pulizzi and Robert Rose. 

Nobody using your brand guidelines? Here’s why

Let's cut to the chase here: if you have a hand in creating, using, or communicating branded content, you don’t need us to explain why brand guidelines are necessary.

SparkPost Product Updates to Accommodate Apple’s Mail Privacy Protection

As you have likely heard (and may be stressing about), Apple really rocked the email world when they announced in June that they were planning to anonymize open activity for their email users.

Why it's Time to Break the Rules of B2B Marketing


Acquia CMO Lynne Capozzi explains why the idea of differences between B2B and B2C marketing no longer applies. We're all marketing to humans.

There’s no such thing as “doing business..

Global Martech Industry Worth $344.8bn in 2021

The Global market for marketing technology is estimated to be worth $344.8bn in 2021, a figure which underlines the huge role that martech now plays in almost every organisation. 

This market size..

Book Of The Month - Working Hard Hardly Working

At just 24, Grace Beverley the founder of fitness app SHREDDY and activewear brand TALA. On top of this, she's a social media powerhouse, with more than a million followers. It's not surprising that,..

Martech News: Weekly Round-up 21/10/21

Read all the latest stories in this week's martech news!

Three Successful Examples of ABM Campaigns

Account-Based Marketing is one of the highest-yielding forms of B2B marketing. It's not easy, but when it works, it works like nothing else before it ever could, really.

New at ON24: Hybrid Mode, Live Content in Engagement Hub and More!

At ON24, we're constantly working to provide you with the best digital engagement platform possible. The result? Better digital experiences for your audience and better insights for you.

Online Retailers Need to Work on Website Performance: Report

Online retailers need to work hard to match the levels of experience expected by customers, according to a recent report. 

The report, Website Experience Trends That Are Shaping Online Retail, was..

What's The Secret Behind Companies with Great Sales and Marketing Alignment?

Oil and water. Toothpaste and orange juice. Sales and marketing. Sometimes things just don't go together. That last one, though? That one really needs to come together.

Q&A: Kunal Jogia

Meet Kunal! UK Lead and Senior Enterprise Account Executive for Relay42, Kunal is a customer journey powerhouse. 

Why and When B2B Chatbots Fail (and 3 Examples When They Work!)

Chatting, the most human thing to do. Have a natter with your nan. Have a discussion with your dad. Have an argument with your aunt. Have a parley with your...postman. You get the idea. So why have..

Chatbots vs Conversational AI vs Virtual Assistants: What's the Difference?

 Oh thank goodness, the robots are fighting among themselves. I was so worried they'd turn on us instead. Wait, what, they've teamed up in an unstoppable alliance? NOOOOooo!

Recently, AI and ML..

What is a Chief Growth Officer?

A chief growth officer CGO is responsible for managing a company's growth, whether measured in terms of revenue or metrics like employee engagement. A CGO's role is to to collaborate, measure, and..

AntiConLX DialUp: Martech Won't solve Your $hit CX Journey Design


SHUT UP and Listen to your Smart Speaker

Maria Reyes, Marketing Director at Bauer Media talks about voice technology and how she ended up doing voice for Bauer.


The new B2B buyer journey – Wrapping your marketing strategy around new digitised buyer behaviours.

The journey of implementing  a MarTech stack and the effect that has had on the company.


Twitter's Role in Your Marketing Technology Strategy

Carlos Cantu speaks about what Twitter has to offer for brands. 


AntiConLX DialUp: Dear marketers and technologists, we need to talk about the shiny new tech you've got your eye on

When interrogating a best practise or shiny thing, S&S note that sometimes things ARE as good as they look. But this means that it might be good in another situation, and not yours directly. First..

Building a Sales & Marketing Operations Dream Team for a $20Bn Company: The Story So Far

Nina Bennet talks about building a dream team, what they have learned along the way and what's next.


AntiConLX DialUp: How AI and No Code Transform Every Marketer into a Maker

Catch the session from Scott Brinker, editor at on demand

Martech: 2020 and Beyond

The MarTech ecosystem still has space for growth. 


Martech LeadGen & Marketing Automation Trends

Trends in marketing automation and lead generation in this year and the whole decade. 


AntiConLX DialUp: MOPs and simple tech hacks that can make your campaigns magical

MOPs help marketing campaigns play nicely with your marketing automation system, and with any other martech that touches the ecosystem that your teams may be responsible for.

Neuromarketing, the Science of Purchasing Behaviour: How to Use It Effectively to Attract and Convert More Prospects Into Customers

How to understand consumer behaviour, Flavilla looks at the effects of different elements such as emotions and sensory marketing on purchasing behaviours. 


AntiConLX DialUp: How to Drive Real Relationships, Reputation and Revenues


Search tech - No Wrong Answers: Search, Lies and Experiences

John talks about the challenges presented by search, opportunities that have come around by change and ways ahead. 


AntiConLX DialUp: Social Features, the Secret to Making Your App Memorable


Social listening - How to Better Understand Your Customers And Their Sources of Influence

How to better understand your customers and then sources of influence. 


ROX: Where CX and EX overlap

We all know what CX is here. Most of us know what EX is too. But do we know what ROX is? The chances are that knowing the term Return on Investment shortens to ROI, then you can work out that ROX..

Top 5 lessons to delivering a successful Marketing Cloud Implementation

This presentation looks at the recipe of success. 1. Vision and Strategy, 2. Data, 3. Process, 4. People and 5. Technology.


Supernova: Centralised Data Platforms blow sh*t up at The Economist

How social media can support your marketing in a post GDPR world



The missing piece of your martech puzzle: a CDP

Look at how a CDP can help us understand the customer experience and benefit your company. 


AntiConLX DialUp: The MOPs playbook - Crawl, Walk & Run Your Way To Success

We're all familiar with the 5 Pillars. Product, price, place, promotion and, most recently, people. Although we here at the LXA would also like to propose 'Party' be added to the list. Instead,..

The Opportunity for Brands in AR Commerce

This video looks at the power of AR, why the camera matters, the 3C's of camera marketing and creating scalable AR from home.


The power of ecosystem thinking for martech tech solutions and marketing tech agencies to drive product development, acquisition and customer success

A look into global technology channels and the millions of companies in the ecosystem.


The quest for marketing measurability in B2B

A presentation by Jamie about setting out to reach measurability of marketing in a complex, long-sales-cycle, enterprise B2B setting. 


The Rise of Marketing Operations: Building a path to business impact and career success. 

A presentation on marketing operations and how the industry is constantly growing and changing. He discusses how to achieve success and how your team can grow influence and impact and how to stand..


The science & the sales of ABM - Decoding the DNA of your ICP (ideal customer profile) to enable sales excellence

Decoding the DNA of your ICP. A look at a case study, methodology and takeaways. 


The Top 10 Instagram Engagement Hacks of All Time (and What's Clubhouse Got to Do with It?)

The secrets behind how Larry blew up his Instagram 


5 Practical (and Not So Obvious) Tips to Improve Your Marketing Automation Setup Today

This presentation looks the 5 not so obvious tips to improving your marketing automation. For instance, Tip 1: Track Data Source. 


10 Insights from 1000's of marketing stacks

Catch the founder and CEO of CabinetM Anita Brearton presenting at the inaugural AntiConLX Dial Up (formaerly #MarTechFest Dial Up) in 2020

What I learned from scaling from 1 to 20 webinars per quarter

The great webinar bonanza. A look into what we've learnt from the events of 2020.


When Tech Alone is Not Enough: Shifting to a New Perspective

Alina talks about how companies still struggle to get the most out of their technology. 


Why Diversity Shouldn't Be A Buzzword or KPI

Why Diversity shouldn't be a buzzword or a KPI. The importance of diversity in the industry and how the industry can progress. 


AntiConLX DialUp: Creating Predictable and Scalable Revenue

Catch the session from Aaron Ross, CEO and founder of Predictable Revenue - available now on demand

Social listening - Marketing to the New Mainstream: An agile approach to trend & audience intelligence

An agile approach to trend and audience intelligence. Combining conversational and behavioural data to help understand audiences. 


Predicting the Un-predictable: Strategies to Engage & Win with AI

A better understanding of AI technology and how they can be used.


Martech News: Weekly Round-up 14/10/21

Read all the latest stories in this week's martech news!

Pandemic-Focused Email Benchmark Assessment

It's been a while since we've provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months.

What is BIMI and Will it Be Revolutionary for Email Marketing?

BIMI sounds like the plucky little robot from a Sci-fi film. He's travelled all the way from his factory to save the Earth's last copy of Permission Marketing by Seth Godin. What a hero. 


The ingredients to successfully driving omnichannel personalisation at scale


The future of digital working - perspectives from a tribe of GenZ marketing consultants

Watch this session from Jay Richards, founder of Imagen Insights, a qualitative and quantitative insight sourcing company from the global Gen Z community.

Creativity & ML - Where Machine Learning Meets Human Creativity

AI is set to be the most disruptive force in marketing for the next 10-20 years. It will be part of the whole marketing ecosystem in the near future. It will impact every part of the business. 


Acxiom Partners with Adobe to Deliver Personalised Content-Based Customer Experiences

London Customer intelligence company Acxiom, whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity will be seamlessly..

How Social Media Can Boost Account Based Marketing

Now, we don't mean you should send the CEO of your biggest account a viral video of a baby giraffe walking around. Actually, that might just work- baby giraffes are very, very cute. The CEO has..


HubSpot Reveals New Improvements to its CRM

Little bit of CRM news for you today. Hold onto your hats. 

Coinciding with the Virtual Inbound conference, Hubspot has announced a major upgrade of its CRM, turning its focus to three C's;..

Four Emerging Technologies From the Gartner Radar for 2021

Gartner recently released the Emerging Technologies and Trends Impact Radar for 2021, which looked at 23 new technologies that are predicted to take over marketing technology over the next ten or so..

Identifying Marketers' Biggest Challenges and Tackling Them Head On

By any metric, the last 18 months will be a turning point in history and the fodder of historians, social commentators and children's textbooks for decades to come.

Q&A: Wyatt Bales

Meet Wyatt! With over a decade of martech experience under his belt, he's got industry knowledge in bales. 

In fact, he started Uber's B2B CRM practise, growing the brand into the global monolith it..

5 ways technology can solve hybrid and remote work challenges

To keep employees engaged, businesses need to adapt to a digital workplace and embrace technology. Here are 5 ways to use technology for remote work.

The working world doesn’t look like it used..

Five Key Trends in Events Tech

Things are beginning to return to normal in regard to life post-Covid. Nonetheless, many of the changes in life that the pandemic introduced through necessity are here to stay.

More and more..

How the Facebook Algorithm Works (and Doesn't Work) For Marketers in 2021

Woof, it's been quite the week for Facebook. A little bit of neglecting younger users here, a little bit of worldwide outage there. I'm sure Zuckerberg's too busy in his cryo-pod or watching Squid..


The 3 R's of Data Conflation

Data is not only the language of computing and of business, increasingly it's the language of life, every day.

7 Key Insights From Email Competitive Intelligence to Help You Master the Inbox

Email is a key communication channel for businesses to engage with customers. And those emails often contain a lot of information about the products and services being provided - so how can you use..

Martech News: Weekly Round-up 07/10/21

Read all the latest stories in this week's martech news!

Q&A: Moni Oloyede

Meet Moni Oloyede. Director of Marketing Infrastructure at Fidelis Cybersecurity, she's got quite the skillset.

The Secrets Of Coca-Cola's Branding And Marketing Strategies: What Marketers Can Learn From One Of The World’s Most Iconic Multi-Brand Portfolio Powerhouses

33 billion dollars. That's the annual revenue of the Coca-Cola Company from 2020.

What is De-Fi, and How Can it Benefit Marketers?

As of January 2021, approximately $20.5 billion was invested in De-Fi. So, what is this term you've heard your 15-year-old nephew chatting about with his friends on Discord? Also what's a TikTok? Who..

5 Top Examples of B2B Cold Emails

Between 83%-92% of that content is watched without the viewer turning the audio on. Plus, video posts have 135% higher organic reach than regular photo posts, so you need to make the absolute most..

Email Marketing Strategy Requires a Rethink: Gartner

Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel. 

This is one of the findings from Gartner’s..

Meet ON24: Michael Mercer

Meet Michael Mercer, one of ON24's Account Executives based out of London! Having just joined ON24 last year, Michael has played an instrumental role in the success of the EMEA Commercial team...

Supercharge Your Marketing Strategy: Top Tips to Acquire Customers

One of the most important journeys for digital brands is how new prospects and customers are introduced to your products or services. Read all about how to start supercharging your acquisition..

Martech M&A Activity Continues to Grow in Q3 2021

A look at M&A activity in Q3 2021, using Luma data. Martech activity grew by 114% year on year.

Q&A: Tim Bond

Meet Bond, Tim Bond. He might not have a license to kill, but he does have a license to deliver tactical insight projects across a range of sectors.

Retro Tech: Are Silent Videos Making A Comeback?

Between 83%-92% of that content is watched without the viewer turning the audio on. Plus, video posts have 135% higher organic reach than regular photo posts, so you need to make the absolute most..

The Top Reasons Why Martech Isn't Impacting Business Performance: Part 2 - Measurement and Marketing Attribution

Reflecting that the top uses of MarTech currently are campaign management/reporting and basic e-marketing, it’s not surprising that measurement focuses almost exclusively on marketing impact.

Can AI Level up Your DAM?

AI and Machine Learning might sound like a Electro-funk duo, but in fact it represents a new, competitive advantage for marketers. In fact 43% of organisations currently use or plan to build/buy AI..

Webinar: how DAM can power engaging digital experience that build strong brands

Over here at The MarTech Alliance, we were lucky enough to be joined by the lovely Bynder, who hosted a webinar on The new content & creative engine for a digital first world - how DAM can power..

Four of the Best Growth Hacking Case Studies

Growth hacking is, basically, a term used for any strategy focused on growth, especially in regards to early-stage start-ups. This is usually who needs to see a large amount of growth, in a small..

4 Truths and No Lies about Digital Media Measurement

Measuring results comparing test and control groups provides the clear proof of media campaigns’ impact on the bottom line.

Martech News: Weekly Round-up 30/09/21

Mirakl Bags €473.39M. Optimove Obtains $75M. Smartosc And Antsomi Partner. Accenture Buys BIIT Consulting And Experity. Sendinblue Acquires Three E-Commerce Marketing Companies For €40M. Semrush..

Q&A: Doug Kessler

Meet Bond, Tim Bond. He might not have a license to kill, but he does have a license to deliver tactical insight projects across a range of sectors. Which I think is just as good. 

The State of B2C Data-Driven Marketing Research Report - German Edition

In diesem Bericht werden wir diese Themen detaillierter untersuchen und genau untersuchen, wie CMOs die Hindernisse aufdecken können, mit denen sie in einem kundenorientierten, datengesteuerten..

How to Personalise your B2B Email Marketing Campaigns

Email marketing tends to thrive through using a couple of elements: directness, engagement and relevance. But although these apply to B2B, you'll need some extra considerations.

Webinar: B2B Personalisation Perfection with Seth Godin and ON24

Seth Godin, Tyler Lessard, Emily Smith, and Andrew Hall join Carlos Doughty for a webinar on Personalisation Perfection, thanks to the good people at ON24!

The Potentials of AI in Marketing: Interview with Director of Marketing - Patrick Schammer

Artificial intelligence (AI) can be used effectively in marketing with simple methods. For companies, AI offers great potential for optimization, especially in marketing.

What Is Content Personalisation and Why Does It Matter?

Static content is a thing of the past. New personalisation tech makes websites dynamic, and constantly moving, based on the visitor. Content will change to provide an experience tailored to the user...

How Hybrid Events Have Evolved and Where They Go From Here

What's in store for the future of hybrid events? Our very own Cheri Keith take a look at where hybrid events came from and where they're going.

Is Deep Learning the Future of Marketing?

deep learning is a means of predication and analysis on a vast scale. Through this, companies are using advanced AI to deliver hyper-personalised experiences to their customers

The Top Reasons Why MarTech Isn't Impacting Business Performance: Part 1 Systems Integration, Resource, and Budgets

When seeking to answer the question ‘How can MarTech impact business growth?’, we’ve drawn on our own experiences and the results from an industry survey* to discuss whether it is possible.

UNKNOWN + KNOWN: Analytics As A Step In The Path Toward Personalisation

What role does analytics play in marketing? What can analytics add to a holistic marketing strategy combining panel-based and people-based marketing?

What is Good Content Marketing?

Most people spend nearly seven hours every day online. As a brand, this gives you an opportunity to be a part of whatever people are watching, reading, or listening to in the form of content.

15 of the Best Content Marketing Tools on the Market

We take a look at some of the best content marketing tools, from content creation to measurement

What Does AI Mean for Data Management in Marketing?

With NFTs bringing in $2.4B in the second quarter of 2021 alone, which is not even accounting for off-chain sales, it's not looking like a passing fad. What might this mean for creators, and the..

Martech News: Weekly Round-up 23/09/21

Matillion Raises $150 Million Series E. TransUnion Buys Neustar for $3.1 Billion. Persona Closes $150 Million Round. Dialpad Acquires Kare Knowledgeware. Incubeta Acquires Maze-One. Zeta and Adara..

Q&A: Chris Wickson from Integrate

Meet Chris Wickson. General Manager for EMEA and Event Solutions at Integrate, he's a pretty big deal. He joined Integrate following the acquisition of Akkroo, where he was CEO and Co-Founder.

How Can MarTech Impact Business Growth?

While MarTech can be the catalyst behind digital transformation, it is often still evaluated and implemented on the merit of its ability to grow Marketing engagement KPIs.

Web Sesh: The Power of Unified Data: Personalising a Seamless Customer Experience

Customer data is at the center of delivering a personalised, seamless customer experience. However, often customer data is locked within various silos and business units. Join us as we explore how a..

What is People-based Marketing?

People-based marketing is taking a pretty personal approach. When using it, brands can customise messaging, customer experience, and deliver campaigns at just the right time. Every customer is an..

Getting The Most out of the New ON24 Engagement Hub

Keep your content journeys going with streamlined experiences. See how the new ON24 Engagement Hub makes it possible with embeddable webinars.

How the Acquia Demand Generation Team Uses a CDP to Do More, Better and Faster

How our demand generation marketing team uses a customer data platform (CDP) to connect with customers at scale.

3 Colour Rule's Flavilla Fongang: The Brand Experience Futurist Shaping the Martech Industry

Flavilla is a recognised leader in marketing, and for good reason. and now, she's coming to speak at this year's AntiConLX Global. So, we've sat down to talk with her, about all things tech,..

Retro Tech: Are QR codes making a comeback?

Flavilla is a recognised leader in marketing, and for good reason. and now, she's coming to speak at this year's AntiConLX Global. So, we've sat down to talk with her, about all things tech,..

Tips & Tricks for Large File Sharing

Discover the easy ways to share large files both internally within your workplace and externally. Whether it is cloud-based storage or a dedicated DAM platform, there are a number of ways to safely..

Website Experience Trends That Are Shaping Online Retail

Website Experience Trends That Are Shaping Online Retail

Uncover the latest website experience trends and some key areas for improvement.

Customer Data Platforms vs. Master Data Management: What's the Difference?

What's a CDP? What's a MSM? And more importantly, how do CDPs and MDMs differ?

The rising of no-code or low-code as MarTech Solutions for Digital Marketers

To enable as many users as possible to use the manufacturer's programs, more and more no-code and low-code platforms are being developed. Today, they are one of the biggest martech trends of all.

Retro Tech: Is SMS messaging making a comeback?

But SMS marketing is making a comeback. Its usage actually increased by 197% between 2015 and 2017 alone. This is particularly true in the B2B space, where clients would rather text with a business..

How to Use Technology to Improve Customer Service

Even if you think your customer service is perfect, there's always plenty of room to improve it. Here's how to do that!

Help! Should I Buy or Build my Customer Data Platform?

73% of companies report that a CDP is critical to their customer experience effort. Plus, 47% of respondents reported that they will increase their CDP budget by more than 25% in the next five years...

Martech News: Weekly Round-up 16/09/21

Acquia Has Announced Its Acquisition Of Widen. Sendoso Secures $100 M. Microsoft Buys Takelessons. Mparticle Connects With Yahoo. Inmoment Acquires Lexalytics. Packable Announces Merger With..

What Is a 360 Degree Customer View?

It's a phrase which is often used in the industry, and was previously a kind of Holy Grail for marketers, but what do we mean when we talk about a 360 view of the customer? 

Gartner Releases 2021 Hype Cycle for Digital Marketing

Gartner have released their Hype Cycle for Digital Marketing, 2021 edition and here we will break down the key takeaways

Canva Raises $200m Based on $40bn Valuation

Thanks to a new funding round led by T. Rowe Price, online design platform Canva is now valued at $40bn. The company raised $200m in the round, as the company continues its rapid growth. 

Sendoso Bags $100 Million Funding in Series C Investment Rounds

Corporate gifting platform Sendoso has managed to raise $100 million in it's series C rounds as SoftBank, via its Vision Fund 2, became new investors!

Why Is Accounting Giant Intuit Buying Mailchimp?

This week, Intuit announced the acquisition of email marketing platform Mailchimp for £12bn. What's it all about? 

Panel-Based Versus People-Based Marketing: Finding The Right Strategy For A Successful Customer Experience

A question at many companies concerns the expectations for results delivered by two marketing strategies and how much focus to place on each of them once the pandemic has ended.

Three Tips for Top Tier Content Marketing for Start-ups

Compared to traditional marketing, content marketing can cost up to 62% less. But The Content Marketing Institute reports that over 63% of businesses don't have a formal or documented content..

Three Ways Blockchain Is Changing Digital Marketing

Blockchain is a big deal, and a bigger market. In fact, it's projected to hit over $23.3 Billion by 2023, and $176 Billion by 2025. And on the other side, digital advertising is predicted to grow to..

How to Evaluate if You Need a CDP

Do you know your customers, or are you missing out on potential revenue? Evaluate if you need a customer data platform (CDP) with these questions.

How to Write a Webinar Agenda

A webinar agenda is more than just an outline. Learn how to write an agenda that'll plot a course for webinar success with this blog post.

Parting the Sea of Sameness in B2B Marketing Requires Creative Bravery

Bynder’s Creative Director, Ljubica Jovanova, discusses how to part the sea of digital sameness and shares five tips to boost creative efficiency in B2B marketing.

Personalisation: Stats and Trends for 2021

Key stats and trends on the use of personalisation in marketing, including customer expectations, ROI and much more.

How, Why, and When to Use Snapchat for Business

Snapchat has over 249 million users, all around the world. The format was, and remains, so popular that bigger, established platforms like Facebook and Instagram have adopted similar features...

WebSesh: The A to Z of Replatforming your Marketing Automation

In our latest webinar, we spoke to two Toms and a Floris on the latest in all things Marketing Automation, specifically on how you can run through the A-Z of marketing automation platform migrations...

How Are B2B and B2C Content Marketing Different?

How does B2B content marketing differ from B2C? What are the key challenges? Where can B2B learn from B2C?

Martech News: Weekly Round-up 09/09/21

Martech Alliance Acquires FS Martech. BrandMaker Acquires Hive9. Sitecore Buys Search Platform Reflektion. 6sense Buys Fortella. Lift AI Teams Up With Drift. Leapwork Raises $62 Million. Bizzabo..

Top of the OPs: What is MarketingOps, SalesOps, RevOps, DevOps, ProductOps and Xops?

What's what OP, and what OP does what? Find out here!

NFTs and Their Role in The Creator Economy

With NFTs bringing in $2.4B in the second quarter of 2021 alone, which is not even accounting for off-chain sales, it's not looking like a passing fad. What might this mean for creators, and the..

Press Release: LXA acquires FSMarTech

9 September 2021. London: MarTech Alliance, the UK-based events, courses and resources business, has acquired FSMarTech, a dedicated community website for those using marketing technology within the..

Why Social Listening Can Be a Valuable B2B Marketing Tactic

Social listening can be a very useful B2B tactic. In this article, we look at how B2B companies can use social listening, and some tools to check out.

Five Quick Ways to Avoid the Dreaded Spam Filter

According to estimates, there are over 180 BILLION spam emails sent a day. That's billion with a B. Plus, nearly 85% of all emails are spam.

How to Prepare for MAP Migration: Your Six Step Action Plan

This  blog offers you an action plan to guide you through the six steps you need to take with MAP migration. 

What is Marketing Ops?

Not that long ago, the Marketing Operations role didn't exist. Now, 60% of large tech companies have hired staff into a formal Marketing Operations role. So, what is is?

Top 5 uses for Digital Brand Templates

From quicker content localization to digital ad production, check out five use cases for Bynder's Digital Brand Templates, featuring common customer use cases.

What is a Martech Stack?

What is a headless a Martech Stack? How do I make one and do I even need one? This article will tell you everything you need to know!

Account-Based Marketing: Stats and Trends for 2021

87% of account-based marketers say that ABM initiatives outperform other marketing investments. So, like a fine wine, or piece of cheese, or Jeff Goldblum, ABM has gotten better year after year after..

How to Use AI to Write Eye-Catching Email Subject Lines

Subject lines are up there for the most important parts of a successful email marketing campaign. Basically, if recipients choose to open your emails, you'll be able to start them down the pipeline...

The Marketers Roadmap To Success In The Cookieless Future: 3 Things You Should Know

In a cookieless climate where customer consent is front and centre, how can marketers optimise their first-party data strategy?

Who is Darrell Alfonso?

Darrell Alfonso. He's one of the faces of marketing technology and he's a name you probably already know if you're on a website called MarTech Alliance. But how? What has Darrell done to get to where..

How to Pick a Brand-Relevant Influencer (and Three Top Tier Examples!)

Mediakix have suggested that the influencer marketing industry global ad spend was projected to reach $5-$10 billion market in 2020. But 30% of professionals claimed that influencer identification..

CDPs, DMPs and CRMs: Do I Need One (Or All Three)?

CDP vs DMP vs CRM – what is the difference between them, what do they do and do I need one (or all three), with Neill Brookman from TreasureData

Martech News: Weekly Round-up 01/09/21

Infobip Collaborates With Adobe ,Rollworks Partners With Bombora And Kickfire, Memberful Partners With Spotify, Zendesk Acquires Cleverly.Ai, Cribl Raises $200 Million Series C, Emakina MENA Partners..

Social Video Marketing: Stats and Trends for 2021

What is the best social media platform to use for your video marketing? Here are a few stats to help you decide.

Book Of The Month - The Practice

Seth Godin's bestseller The Practice is LXA's Book of the Month, as it teachers reader how to overcome creative boundaries...

What Is Digital Transformation, and Where Does Martech Fit In?

I'll look at what digital transformation is, why it's necessary, and the part played by martech in an effective transformation strategy.

Five Eye-Catching Examples of Cookie Banners

While the intent of most cookie banners are the same, i.e. to get a user's consent to keep collecting and analysing their data and behaviour on the site, the execution can differ wildly. 

DAM in the DX [2/4]: Building a business case for DAM integrations

Want to build a business case for an integrations strategy at your organization? This post will help you get started, while also helping you to better understand the wider value that can be achieved..

Martech Stats and Trends for 2021

Some of the key stats and trends around Martech, including market size, the vendor landscape, M&A activity, and marketing budgets.

What, Why, How of Digital Selling

Digital selling is basically changing the way sales and prospecting is done. The tools and platforms now available to most sales people mean that, although traditional methods are still effective,..

WTF Is Unstructured Data, and Is It the Future of Data Management?

According to the latest figures, the volume of unstructured data is set to grow from 33 zettabytes in 2019 to 175 zettabytes, or 175 Billion terabytes, by 2025. That's an unfathomable amount

Brands Failing to Meet Customer Experience Expectations: Report

Just 10% of customers feel that brands are providing what they see as a 'good experience', though 82% of marketers feel they are meeting consumer expectations. 

Martech News: Weekly Round-up 25/08/21

Adobe Acquires, Facebook Announces Horizon Workrooms VR, Talkdesk Valued at $10B After $230M Funding Round, Monterro Acquires Umbraco, MOLOCO Closes $150 Million Series C Financing, InfoSum..

Marketing Book Club: Post Corona by Scott Galloway

In our latest Marketing & Tech Book Club episode, Scott Galloway outlines both the crisis and opportunity brought to light by the pandemic in his latest release 'Post Corona' and discusses how the..

What, Why, How of Data Privacy for Marketers

A guide for managing data privacy while creating effective marketing, with details of related legislation, and how technology can help you to manage customer data.

Who is Grace Beverley?

Who is Grace Beverley, otherwise known as GraceFitUK? The social media influencer and founder of the direct-to-consumer fitness brands TALA and Shreddy is making headlines!

Why Content Agility Matters for B2B Marketers

B2B marketing is always changing. Technologies, market conditions, trends, the demands of consumers, Susan from Account's hair style. So, to keep up with this, you've got to remain agile and flexible.

How to Personalise Your Marketing Without Being Creepy

It's quite the conundrum. Customers want personalised content, but they don't want me to go through their bins to find out what brand of deodorant they're using?! The contradictions are endless. 

Top Tips for Tidying Data: Your MAP Migration Checklist

It’s not an easy decision to move Marketing Automation platforms, so when migrating to a new system it’s important to get it as right as possible from the start.

What is a Headless CMS? Explain it Simply Please!

What is a headless CMS? We explain the concept, how if differs from a normal CMS, and the use cases for headless.

4 Steps to Implementing a Reactivation Campaign

When a customer leaves you, not all is lost. Our data shows that it is on average 10 times cheaper to reactivate a lapsed customer than it is to acquire a new one. Reactivation programs for lapsed..

DAM in the DX [1/4]: Crafting amazing digital experiences with DAM

Want to craft amazing digital experiences for both your customers and internal workforce? All of that starts with understanding the tools you use, and how it plays into your overall content marketing..

How to Design an AI Marketing Strategy

AI is very much at the forefront of marketing's future, so it stands to reason that you should get your foot in the door before it's too late and you're just playing some sort of catch-up game.

How to Drive Successful Virtual Training Webinars

How can you drive a successful virtual training webinar? Discover the essentials of setting up and running one in this blog post.

Ten of the Worst Marketing Mistakes Ever to Grace Our Planet

We present ten of the worst marketing mistakes, with examples from Gap, Pepsi, Apple and more.

How to Use Video in Your Event Marketing: Before, During and After

Video is 600% more effective than print and direct mail combined, and 1200% times more likely to be shared than links and text combined, according to Forrester. But it's a trick surprisingly..

What Does the Email Newsletter of 2021 Look Like?

Your business's email newsletter have help, or hinder,  the delivery of company information. It's a way for you to communicate with your audience in a way which is informative and entertaining,..

Every C-Level Job and What They Do

There are a silly amount of C-level executive jobs in the world of business (CEO, CMO, COO, etc) that it's hard to know who does what. Here's your definitive list!

What is MarTech?

What exactly is martech and why is it so important? Marketing technology, or “martech” as it is so often referred, is one of those buzzwords that you hear popping up outside of the digital sphere..

Customer Experience: Stats and Trends for 2021

The best way to understand and exploit Customer Experience is to know the relevant stats and trends, so you can improve your own!

Martech News: Weekly Round-up 18/08/21

Verint acquires Conversocial, Adverity secures $120M, Seismic acquires Lessonly, Foleon announces $10 million Series C funding, Salesforce announce plans to integrate Slack, T-Mobile confirm data..

Zero, First, Second, and Third Party Data: What's the Difference?

Where should you focus your data-related intentions? What data, when collected, has a good balance of quality, reach, and customer trust? 

How to Impove Your Visual Marketing

How do you boost your visual marketing return on investment (ROI) on your website? You need to make sure you use images and use them well!

How To Use Video in Your Email Marketing

Email marketing leads to way more action being taken by readers. Research has shown that video-based email marketing can significantly increase conversions - that means click-through rates increasing..

What, Why, How of Digital Out of Home Advertising

This year, digital out-of-home advertising is forecasted to capture 40% of OOH ad spending, making out of home (OOH) the only traditional advertising category that's still growing strong. 

WTF Is the Metaverse, and What Does It Mean for Marketers?

Basically, the idea behind the metaverse is to create a space similar to the internet, but more tangible, in so the fact that users can interact with the world via digital avatars. Plus, unlike the..

The Growth of the Experience Economy

Basically, the experience economy is, as Harvard Business Review suggests, when a "company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that..

Three Ways to Map Marketing Automation to your Business Scenarios

One of the most common mistakes with Marketing Automation implementations is to put technology decisions at the forefront of driving change, without understanding what the outcomes need to be.

Five Emails to Get People Turning Up to Your Events

78% of event creators say email marketing is their most effective marketing tactic. And for those who track it, 45% of event ticket sales can be attributed to email. So, how do you do it well? Let's..

How to make the Perfect Thumbnail for Video Selling

When dipping your toes into the waters of video marketing, you want to make sure you have the perfect thumbnail. Here's how to achieve that!

What Is Zero Party Data and How Can You Use It?

Zero party data is when a customer willingly and proactively shares information with a company. This might include product preferences, personal details and context, or how they want to be identified..

Why Omnichannel Marketing Is Key to Customer Engagement

How do you crawl, walk, and run to omnichannel marketing? This question was at the core of LXAs recent Web Sesh, Driving Customer Engagement in a Distracted World

Down to the Crunch: Third-Party Cookie Alternatives for When the Cookie Crumbles

Google's announcement that it will phase out third-party cookies on Chrome by 2022 shook stuff up.

How Marketers Can Make the Most of Small Hybrid Events

Big, small or in between — you need to ensure your hybrid events drive real, measurable results. Understand the essentials in this post.

Martech News: Weekly Round-up 11/08/21

Bluecore Raises $125 Million, Fullstory Adds $103 Million, Raises $23 Million, Hootsuite Buys AI-Based Chat System Heyday, Aurea Buys XANT,  Auddy Limited Has Acquired Radio Wolfgang,..

What, Why, How of 'Interactive Voice Experience'

More than 55% of US adults own smart speakers, or home products. 45 million use them every day, and 70 million at least monthly. How can marketers use this boom? But first, let's find out:

The Best of Hybrid, In-person and Virtual Experiences

I pitched this article to my manager and one of the words I used in my provisional title resulted in me hearing him swear for the first time. On reflection, I am ashamed of the word I used. It’s..

Five Examples of Apology Emails (and Why They Work)

if you're facing these issues: expired promotional codes, privacy breaches, or emailing the wrong list segment, then it might be time for an apology email.

How Brands Can Utilise User Generated Content

User-generated content has become a very important