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What, Why, How of Marketing Stack Management

A lot of change can unfold in the transformative digital world over the course of a year - we dont have to look much further than the progression of the Marketing Technology Landscape to be reminded.

What is the Future of AI in Marketing?

With such tech as AI, the whole industry and way of working will likely change. Though change is scary, it does mean unprecedented progress, efficiency, and effectiveness. It also means AI has to..

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Cannes Lions Winners: Who did it best, Humans or AI?

The potential of AI and machine learning as a whole is vast, as it empowers brands to craft personalised content on a large scale, fostering a heightened sense of customer loyalty and engagement.

But..

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Mastering Customer Insight and AI: The Keys to Marketing Success

Our latest AntiCon DialUp session, delivered over two consecutive days, brings together two insightful sessions that explore the power of customer insight and the transformative force of AI in..

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Top Martech Experts to follow

We've created a list of the top martech experts to follow, so you can do just that - follow them. Keep an eye on their career moves, their insights and ideas, and where they get their shoes.

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Consent-Based Marketing: Bringing Privacy and Consent to Your Tech Stack

Watch on-demand: Consent-Based Marketing: Bringing Privacy and Consent to Your Tech Stack

Creativity in an AI world, the creator economy - Fireside chat with Kevin Kelly

Watch on-demand: Carlos Doughty chats with Kevin Kelly, exploring creativity in an AI world, the impact of AI on the media landscape, and the future of the creator economy.

Watch on-demand: how to optimise your GTM alignment to forge a stronger future.

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Success Journey: How Condé Nast Uses a Customer Data Platform to Create Business Value

Watch on-demand: a deep dive into the world of business value creation with the current MarTech focused on CDP.

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How to predict in an unpredictable world

Watch on-demand: discover essential industry insights and strategic guidance to forge a stronger future in the face of the cost-of-living crisis.

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AI winners and losers, HubSpot's acquisition of the Hustle, creator economy and the new media landscape

Watch on-demand: AI winners and losers, AI research vs the human, and AI of the possible

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MarTech News: Round-Up 24/03/23

Blackstone Acquires Cvent Acquia Enhances Its DAM SystemCvent to Be Acquired by Blackstone and more with the martech news!

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How marketing operations leaders are working smarter with data and tech

Watch on-demand: How marketing operations leaders are working smarter with data and tech

Reverse ETL vs CDPs: Who Will Win?

The world of data analytics is rapidly evolving; with it, new technologies and methodologies are emerging. Two technologies that are becoming increasingly popular are Reverse ETL and Customer Data..

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AntiConLX DialUp Middle East

Watch on-demand: We are kicking things off with a virtual session for the Middle East community, and the launch of the region’s State of Data-Driven Marketing research, with LXA CEO and Founder,..

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AntiConLX DialUp APAC with Neil Patel

Watch on-demand: Join Neil Patel and our expert panel for a deep dive into the hottest trends and insights relating to martech and marketing in the Asia Pacific region.

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AntiConLX DialUp North America

Watch on-demand: Join industry experts such as Darrell Alfonso, Martin Kihn and Sara McNamara as we dive into the hottest trends and insights in martech, salestech, adtech, and digital transformation.

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MarTech News: Round-Up 23/02/23

Demandbase Raises $175 Million Acquia Updates Its Cdp Oro Raises $13M and more in this week's martech news

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AntiConLX DialUp with Frans Riemersma

Companies love WhatsApp because of its informal conversation style that seems to connect in a way other messaging systems can’t replicate. It creates a more natural experience where conversations..

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AntiConLX DialUp with Aaron Ross

Watch this virtual event covering the 'The State of Sales Enablement' and submit your questions for our guest speaker and panellists on-demand

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MarTech News: Round-Up 26/01/23

💰 Microsoft Invests Billions More in OpenAI 👥 Samsung and Sprinklr Partner 💰 Authenticx Raises $20M ⚙️Lotame Launches First-Party Data Accelerator ⚙️Chatgpt To Support Digital Experience..

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MarTech News: Round-Up 26/01/23

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Love AI? Here's the Top 10 People To Follow

AI has taken over our lives, from the phones we use to even the cars we drive! But with great power comes great responsibility. To ensure you’re up-to-date on all the AI-related news and..

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A (Relatively) Brief History of AI

The idea of artificial humanity and intelligence dates back to antiquity, fascinating hundreds of societies and millions of people for thousands of years. And now we use it to create burger-flipping..

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CX Trends Report

To deliver an ideal CX in these choppy times, marketers will need to draw on the flexibility they’ve honed in recent years. They must also ensure their marketing strategy is supported by three..

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Certificate: Sales Enablement & Sales Ops Course

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

ENROL

Course

Watch on-demand: Tackling Marketing Inefficiencies and Measuring Success

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Marketing Attribution Best Practice Guide

Overview of marketing attribution platforms, and what they can offer to marketers

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Social Media Management Buyer Guide

Social media has come a long way since its first incarnation as forums and message boards.

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AntiConLX DialUp 2022 with Seth Godin

Catch up on-demand. A look at some of the key trends we have seen play out in the last year and what the year ahead has in store.

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MarTech News: Round-Up 15/12/22

Audiense Acquires SOPRISM, Teamitg Launches New-Look Inspired Thinking Group, Chattermill Raises $26M and more in this week's news

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Is ChatGPT the New Face of Search Engines?

The OpenAI project is probably the most talked about AI systems in the world right now. And, with the buzz around ChatGPT, it's clear that it'll change how we interact with search. What will this..

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Mastering the Sales Game: Proven Strategies for boosting sales performance

Watch on-demand: Mastering the Sales Game, Proven Strategies for boosting sales performance

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MarTech News: Round-Up 01/12/22

Yahoo and Taboola Sign 30-year Partnership, Tealium Launches the Identity Partner Ecosystem, Symend Raises $40M and more in this week's news

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Sales Enablement, Sales Operations & SalesTech Periodic Table

Our new periodic table brings together all the essential elements of Sales Enablement, Sales Operations, and SalesTech excellence. This periodic table serves to identify what needs auditing and..

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State of Sales Enablement & Operations

Sales enablement continues to evolve as a function and ecosystem within organisations of all sizes, as businesses align their sales content, training and operational activities to business..

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MarTech News: Round-Up 24/11/22

Contentstack Raises $80M, Ceros Releases Editor Tool,Optimizely Introduces DXP On Microsoft Azure Marketplace and more in this week's news

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AI winners and losers, HubSpot's acquisition of the Hustle, creator economy and the new media landscape

Watch on-demand: AI winners and losers, HubSpot's acquisition of the Hustle, creator economy and the new media landscape

AntiConLX DialUp APAC with Guy Kawasaki

18th October 2022, Online

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MarTech News: Round-Up 13/10/22

Optimizely Unveils New Product Updates, Clearspeed Raises $27M, Persado Introduces New API and more in this week's news

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How Does Connected TV (CTV) Marketing Work?

Connected TV is, in basic terms, any device that is connected to a television to support video content and streaming.

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How to Build a High-Performing Operations Teams for Sales and Marketing

Watch on-demand: How to Build a High-Performing Operations Teams for Sales and Marketing

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Enhancing your Go to Market Strategy through the Power of Partnerships and Ecosystems

Watch on-demand: Enhancing your Go to Market Strategy through the Power of Partnerships and Ecosystems

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What is Direct-to-Avatar?

Cutting out the middleman, and bypassing humans completely, Direct-to-avatar might change the face of consumer business models for good.

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What Is Conversational Marketing?

Conversational marketing is above all a customer-centric approach. It is dialogue-driven, easy, and accessible. So, it's no surprise that it's become the go-to strategy for driving customer..

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Creativity in an AI world, the creator economy, with Kevin Kelly

Watch on-demand: Creativity in an AI world, the creator economy with Kevin Kelly

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MarTech News: Round-Up 15/09/22

CVS Health To Acquire Signify Health,PolyAI Raises $40M, ActionIQ and Slalom Partner and more in this week's martech news

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MarTech News: Round-Up 08/09/22

Blueshift Debuts Pre-Built AI Recommendations,Zuora To Acquire Zephr, Carrieverse Partners With Polygon and more in this week's martech news

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What is Dark Social, and Why Should I Care?

'Dark Social' is when users will share content via private channels, such as email, WhatsApp, Facebook Messenger, or text. Is it as spooky as it sounds?

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Why Everyone is Talking About CDPs

Watch on-demand: Join Lourenco Mello, Product Marketer at Snowflake, to learn why operating with a CDP as a separate silo is a risky idea... and ways to supercharge your campaigns with a different..

Catch our latest MarTech WebSesh on-demand to learn how you can use data and technology to deliver amazing customer experiences and a superior CX strategy.

A guide to digital asset management platforms and the content challenges they can solve

AntiConLX DialUp with Scott Brinker & Darrell Alfonso

Watch our career special online AMA with Scott Brinker & Darrell Alfonso on-demand

Data and Privacy : Stats and Trends for 2023

Some key Data and Privacy marketing statistics and trends for 2022.

Story

10 Growth Hacking Tips and Tools You Need to Know

According to Harvard Business Review, it can be 5-25% more expensive to attract new customers than retaining existing ones. So, reducing churn can be far less costly than new user acquisition but..

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Ulisse Sarmiento on The Secret Ingredients to CX Excellence

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MarTech News: Round-Up 31/03/22

Uniform Acquires Headless Creator Astronomer Raises $213M RapidAPI Raises $150M Island Raises $115M Zoomd Acquires AI Marketing Platform Albert

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MarTech News: Round-Up 24/03/22

TripleLift Buys 1plusX for $150M Terminus Launches Connected Account Experiences Edison Interactive teams up with Vistar Media Impact.com Acquires Pressboard

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Martech WebSesh: The Secret Ingredients to CX Excellence: Data, Design & Delivery

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A.

Industry 5.0 is a new production model which focuses on the cooperation between humans and machines. It stands for the recognition that technological advances and human insight and creativity are..

MarTech News: Round-Up 03/03/22

Salesloft Announces Partnership with Google Jabmo Joins the ON24 Partner Network LinkedIn Acquires Oribi Dbt Labs Raises $222M Airmeet Raises $35 Million

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LinkedIn Expands its Martech Capabilities With Acquisition of Oribi

LinkedIn expands its marketing technology capabilities with acquisition of web analytics startup Oribi for $80M-90M

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AntiConLX DialUp with Scott Galloway

Catch the session on demand

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A.

Martech WebSesh: Martech & Marketing Ops Career Open Day

Watch on demand: 30 minute online presentation followed by a 15 min speaker Q&A.

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Video

MarTech Alliance's Top 5 2022 Predictions For Martech

2021 was a year in which the martech industry grew, and grew, and continues to grow. Our martech report estimated that the global market for marketing technology was worth $344.8bn. What will we see..

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Microsoft Acquires Activision in $68.7bn Metaverse Move

Microsoft has announced the acquisition of Activision Blizzard, the publisher between Call of Duty, World of Warcraft and Candy Crush.Â The deal is worth $68.7bn, and now becomes the company's..

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What is Natural Language Processing (NLP) Based Marketing?

Natural Language Processing or NLP is a type of artificial intelligence. It basically allows for computers to interpret language like a human being, using this insight to write and respond in a..

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2021 Trends & 2022 Predictions for Martech and Marketing

2021 was a year during which the Martech industry grew rapidly, with the marketing technology market now worth $344.8bn globally, and this growth is set to continue during 2022.

"Another one?!" I hear you say. "I can barely keep up with the one we've got. I haven't even got a Twitter account yet!" Wowee. Wait until you hear about the Metaverse.

So, what is it? Where is..

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AntiConLX DialUp: Joe Pulizzi and Steven Bartlett on Web 3.0

If you caught our episode of AntiConLX DialUp with Content Kings Joe Pulizzi and Robert Rose, first up - you're welcome. Secondly, we have lots of things to discuss.

Martech News: Weekly Round-up 02/12/21

Read all the latest stories in this week's martech news!

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Working closely with marketing and sales teams, one of the comments I hear most regularly is "Why doesn't our marketing technology ecosystem and output look like the platform demo we saw?"

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Supercharge Your Marketing Strategy: Top Tips To Retain Customers

While customer acquisition and marketing initiatives to generate new customers is important, customer retention of existing high-value customers is key. If you are focusing most of your marketing..

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What is a Spam Trap? How Can I Avoid One?

A spam trap is not just when you get your hand caught in a tin of processed, canned meat. I mean, it is an equally unpleasant situation, but one is a little more present in marketing than the other...

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How to Write BLACK FRIDAY!! Email Subject Lines, and Three Top Examples

As a rule you should really avoid your inbox on Black Friday. Just the amount of â°clock emojisâ is enough to send anyone into a tailspin.

The holiday season is well and truly upon us.

But who even wants one of those traditional holiday seasons, with mince pies, pumpkin pie, and pecan pie? All to the soundtrack of real-life, human..

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How Will 5G Technology Change Marketing?

Wow! 5G is truly amazing. Not only is it changing marketing, but it's also signalling to the BillGatesChip2000 stuck in our brains, and also causing global warming.

Wait, only the marketing thing is..

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Torchy's Tacos: The Customer Engagement Suite Difference

From Dallas to Denver, Rogers to Rayleigh, Boulder to Baton Rouge, Torchy's Tacos has been fuelling fiery foodies with damn good tacos for over 15 years.

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Who Manages Martech? IT or Marketing?

The selection and operation of sometimes complex marketing technology raises a lot of questions around management and responsibility.

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Clean and Clear: Why Email Hygiene is Still Essential

One out of every five emails never makes it to the recipient's inbox. It might be blocked by the service provider, or go into the junk folder.Â Bad deliverability leads to a bad reputation. And that..

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Influencer vs Affiliate Marketing: Who Wins?

Ding ding ding! The ref asks for a fair fight. Influencer steps out the red corner. Affiliate steps out the blue corner.

During our research for the recent Martech Report 2021/22, we had the pleasure of interviewing Scott Brinker. We talked about recent trends in the Martech industry, the effects of the pandemic (of..

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The Video Marketing Strategy You Need to Succeed

Follow every step you need to create a successful video marketing strategy, including goal setting, budgeting, establishing responsibilities, and more.

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Book Of The Month - Everything I Know about Life I Learned from PowerPoint

It's a bold claim, but it very well could be true.

Interview - Marketing Book Club - 'Working Hard, Hardly Working' - Grace Beverley

Now, when your very annoying Colin-Robinson workmate comes up to you at the coffee machine and says "Working hard, or hardly working", you'll actually be able to give him an answer.

What is Metatech?

Meta-this, meta-that. What happened to good ol' NFTs. Ah, a simpler time. But what is metatech, and what does it mean for the future of well, everything?

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Supercharge Your Marketing Strategy: Top Tips to Grow Your Customer Base

Regardless of what industry you are in, it's a well-established rule that around 80% of a company's revenue comes from 20% of its customers.

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Six of the Biggest Developments in the Metaverse Space

Recently companies have been taking huge steps, both overt and covert, into creating metaverse infrastructure. And with the martech landscape ramping up, and changing rapidly, it's not impossible..

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3 of the Best Influencer Campaigns Ever - and Why They Worked

A report from Mediakix suggested that the influencer marketing industry global ad spend was projected to reach $5-$10 billion market in 2020.

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Acxiom Builds Innovative Marketing Platform for Toyotaâs Move Away From Cookies

Press Release

New solution focuses on accelerating growth through first-party data-driven customer acquisition and retention strategies for Toyota and Lexus in the United States

Conway, Ark...

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B2B Marketingâs New Opportunity: A Precision Demand Approach

The last 18 months have been challenging for everyone, particularly for the 79% of B2B marketers who described the past year as the most challenging time in the history of their careers. With..

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Customer Data Platform Treasure Data Raises $234 Million

In a funding round led by SoftBank Corp, customer data platform (CDP) Treasure Data has secured $234m.

Here he is. D.K himself. Giving us a rundown of the three big things that matter: Meaning, metrics, and mojo. Try to ignore the fact that they sound like three members of a 70s punk band.

Doug..

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Thereâs no such thing as âdoing business..

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Global Martech Industry Worth $344.8bn in 2021

The Global market for marketing technology is estimated to be worth $344.8bn in 2021, a figure which underlines the huge role that martech now plays in almost every organisation.

This market size..

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Book Of The Month - Working Hard Hardly Working

At just 24, Grace Beverley the founder of fitness app SHREDDY and activewear brand TALA. On top of this, she's a social media powerhouse, with more than a million followers. It's not surprising that,..

Story

Martech News: Weekly Round-up 21/10/21

Read all the latest stories in this week's martech news!

News

Three Successful Examples of ABM Campaigns

Account-Based Marketing is one of the highest-yielding forms of B2B marketing. It's not easy, but when it works, it works like nothing else before it ever could, really.

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New at ON24: Hybrid Mode, Live Content in Engagement Hub and More!

At ON24, we're constantly working to provide you with the best digital engagement platform possible. The result? Better digital experiences for your audience and better insights for you.

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Online Retailers Need to Work on Website Performance: Report

Online retailers need to work hard to match the levels of experience expected by customers, according to a recent report.

The report, Website Experience Trends That Are Shaping Online Retail, was..

Story

What's The Secret Behind Companies with Great Sales and Marketing Alignment?

Oil and water. Toothpaste and orange juice. Sales and marketing. Sometimes things just don't go together. That last one, though? That one really needs to come together.

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Q&A: Kunal Jogia

Meet Kunal! UK Lead and Senior Enterprise Account Executive for Relay42, Kunal is a customer journey powerhouse.

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Why and When B2B Chatbots Fail (and 3 Examples When They Work!)

Chatting, the most human thing to do. Have a natter with your nan. Have a discussion with your dad. Have an argument with your aunt. Have a parley with your...postman. You get the idea. So why have..

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Chatbots vs Conversational AI vs Virtual Assistants: What's the Difference?

Oh thank goodness, the robots are fighting among themselves. I was so worried they'd turn on us instead. Wait, what, they've teamed up in an unstoppable alliance? NOOOOooo!

Recently, AI and ML..

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What is a Chief Growth Officer?

A chief growth officer CGO is responsible for managing a company's growth, whether measured in terms of revenue or metrics like employee engagement. A CGO's role is to to collaborate, measure, and..

Story

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Search tech - No Wrong Answers: Search, Lies and Experiences

John talks about the challenges presented by search, opportunities that have come around by change and ways ahead.

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AntiConLX DialUp: Social Features, the Secret to Making Your App Memorable

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Social listening - How to Better Understand Your Customers And Their Sources of Influence

How to better understand your customers and then sources of influence.

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Read all the latest stories in this week's martech news!

News

Pandemic-Focused Email Benchmark Assessment

It's been a while since we've provided an update on email benchmark trends in light of the pandemic and the ever-evolving situation that has unfolded over the last 16 months.

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What is BIMI and Will it Be Revolutionary for Email Marketing?

BIMI sounds like the plucky little robot from a Sci-fi film. He's travelled all the way from his factory to save the Earth's last copy of Permission Marketing by Seth Godin. What a hero.

BIMI..

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London Customer intelligence company Acxiom, whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity will be seamlessly..

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How Social Media Can Boost Account Based Marketing

Now, we don't mean you should send the CEO of your biggest account a viral video of a baby giraffe walking around. Actually, that might just work- baby giraffes are very, very cute. The CEO has..

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HubSpot Reveals New Improvements to its CRM

Little bit of CRM news for you today. Hold onto your hats.

Coinciding with the Virtual Inbound conference, Hubspot has announced a major upgrade of its CRM, turning its focus to three C's;..

Story

Four Emerging Technologies From the Gartner Radar for 2021

Gartner recently released the Emerging Technologies and Trends Impact Radar for 2021, which looked at 23 new technologies that are predicted to take over marketing technology over the next ten or so..

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Email has long had an excellent reputation for delivering in terms of ROI, but in a new report, just 47% of marketers rate it as an effective channel.

This is one of the findings from Gartnerâs..

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Meet ON24: Michael Mercer

Meet Michael Mercer, one of ON24's Account Executives based out of London! Having just joined ON24 last year, Michael has played an instrumental role in the success of the EMEA Commercial team...

Story

Supercharge Your Marketing Strategy: Top Tips to Acquire Customers

One of the most important journeys for digital brands is how new prospects and customers are introduced to your products or services. Read all about how to start supercharging your acquisition..

Story

Martech M&A Activity Continues to Grow in Q3 2021

A look at M&A activity in Q3 2021, using Luma data. Martech activity grew by 114% year on year.

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Q&A: Tim Bond

Meet Bond, Tim Bond. He might not have a license to kill, but he does have a license to deliver tactical insight projects across a range of sectors.

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Uncover the latest website experience trends and some key areas for improvement.

In this extensive eBook we cover the 2021 B2B marketing landscape, the growth of the experience economy, review the complex B2B buying process and give advice on adapting & advancing your B2B..

Aligning Branding and Marketing with Creative Automation

How to align branding and marketing to face present-day challenges in an agile way

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The Customer Data Platform: An Acxiom Point of View

Customer Data Platforms (CDPs) address the need for a single customer view across data and marketing channels. Many vendors have entered the CDP space very quickly.

In this week's MarTech News: Cision acquires Brandwatch, Exponea and Acxiom announce a data integration, Zeta Global raises $222.5M in debt financing, Blueshift takes home $30 million, Terminus..

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SOPs (Sales Operations Professionals): The Role Explained

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Tech that is transforming traditional reading

Are books being phased out and replaced with eBooks, apps, audiobooks and more, or is the humble book now a luxury item?

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Investing in an SEO tool? Here's everything you need to ask

With SEO being the key element in your site’s ranking, choosing an SEO tool is a major decision for any organization. After all, a good SEO tool aids the success of your digital strategy and makes..

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MarTech Tool Consolidation: Three benefits to simplifying your tech stack

With over 8,000 marketing technology tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to..

Making sure your brand is current, clear, and consistent across all media channels has become a frantic race to keep up with ever-changing technology. The best way to Keep Calm and Brand On is by..

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Uncaged Wisdom 2.1 on The Evolution of Loyalty Programs Within the Grocery & Supermarket Industry

In the latest episode of Uncaged Wisdom, Cheetah Digital explore the evolution of loyalty programs within the grocery and supermarket industry.

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The Top 4 Salestech Trends in 2021

From driving speed to lead, improving lead coverage to better understanding your prospective customer, hereâs how the top 4 salestech trends of 2021 can serve as your sales teamâs secret selling..

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What, Why, How of Salestech

Simply using a salestech tool isn't going to make anyone a natural-born salesperson. The tech can't replace the fundamentals of great salespeople and good processes, but by God can it supercharge..

Marketing Book Club: Alchemy by Rory Sutherland

In his latest marketing book: Alchemy, Rory Sutherland challenges the notion of logical thinking and we manage to bag a chat with the man himself.

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A Marketer's Guide to Zero-Party Data

Creating Personalised, Relevant Experience in the Digital Age. Find out what zero-party data is, why it matters, and how brands are collecting and using it with Cheetah Digital solutions, download..

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