AntiConLX Global 2022 - Psychology for Tech Usage

The anti-conference | AI, Marketing & Sales Transformation Decoded

This LXA report is designed to introduce marketers to the concept of growth hacking. We will outline what growth hacking is and what makes it different to traditional marketing methods. 

Join our latest event on the habits of high-performing marketing teams. In this session, we will delve into the key stages of the marketing process, including content and campaign planning, content creation and collaboration, and campaign execution, publishing and analytics. Hear from Optimizely's Senior Product Strategy Director about the story of "Optimizely on Optimizely" and how the whole of Opticon 2023 was arranged on their Content Marketing Platform.

To kick off 2024, we hosted the definitive online event for martech solutions providers and agencies looking to better understand the 2024 landscape. We have two packed sessions to help you plan, predict and power ahead in 2024.

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.

Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.

The Evolution of Digital Messaging Excellence report looks at the role that mobile push and app notifications play in omnichannel marketing strategies. 

The State of Martech & Marketing Operations examines the technology challenges organisations are facing, through a survey of CMOs. The industry continues to grow, and maturity levels are improving, though a lack of skills and talent is a barrier to greater progress. Read the report for insights into this and many more areas of martech.

Coca-cola's CMO discusses the increasing importance of the role of marketing technology (martech) and artificial intelligence (AI) in shaping the industry's trajectory, and highlights the need for training to drive marketing maturity.

Martech M&A Activity: Q2 2022