This Week in Martech: 💰 Demandbase Raises $175 Million ⚙️Acquia Updates Its Cdp 💰 Oro Raises $13M 👥 Wpp Partners With Stripe ✍️ Augeo Acquires Brand Networks ⚙️Terminusdb Launches Terminuscms 👥 Bigcommerce Partners With Infotrax Systems
Demandbase Raises $175 Million
Demandbase, a company which helps B2B organisations hit their revenue goals, has announced $175M in financing from Vista Credit Partners. The investment will be used strategically to support Demandbase’s next wave of platform innovation.
“We’re incredibly energised by this financing, which will enable us to execute on the big plans we have in store for new innovation and growth,” says Gabe Rogol, chief executive officer of Demandbase.
Acquia Updates Its Cdp
Acquia, a digital experience company, has announced the release of its Acquia Customer Data Platform, or Acquia CDP.
The tool is designed to improve customer experience and includes new features, pricing tiers, and delivery options.
“The enhancements we’ve made to Acquia CDP, as well as pricing and delivery models, will enable more organisations to get started managing and using customer data, even without big budgets or teams,” Mark Picone, SVP and general manager for Acquia Marketing Cloud, said in a statement.
Oro Raises $13M
Oro, a provider of an open-source B2B digital commerce solution, raised $13M in Growth funding. The round was led by Zubr Capital, with participation from Highland Europe.
The company has seen a sales volume increase across its platforms since 2021, reaching over $2.3 billion in total sales, and supporting over 3 million transactions in 2022.
Wpp Partners With Stripe
WPP, a creative transformation company, has partnered with Stripe, a financial infrastructure platform. This move means WPP is now a consulting partner within the Stripe Partner Ecosystem.
By partnering with Stripe, WPP will enhance its digital commerce capabilities across its business which includes over 13,500 commerce specialists globally.
Augeo Acquires Brand Networks
Augeo, an enterprise engagement platform, has acquired social media marketing agency Brand Networks. Brank Networks develops AI-powered tools to monetise first-party data and audiences across social media platforms.
David Kristal Augeo founder and CEO, comments:
'We are eager to cultivate Brand Networks' innovative paid social media solutions that optimize cross-platform advertising budgets with data-driven strategies. Augeo's acquisition of Brand Networks extends opportunities for our clients to leverage genuine employee advocacy - creating a unique and inevitable intersection of marketing and HR.'
TerminusDB Launches TerminusCMS
TerminusDB, an open source knowledge graph and document store, has announced the release of TerminusCMS, a cloud self-serve content and data platform.
Gavin Mendel Gleason, TerminusDB CTO, commented,
“Take a manufacturing company for instance, product marketing produces a product specification PDF, which is created in Word and converted to PDF. Instead of using Word, product management uses TerminusCMS. They have a simple user interface to input the data. This information can be reused, without duplication of work, across websites and applications.
“The information is also machine-readable and discoverable using queries. For example, management wants to make changes to a product component to make it cheaper to produce. They need to see which products use this component. A quick search lists all products that include this component within the specification.”
BigCommerce Partners With Infotrax Systems
BigCommerce, an open SaaS e-commerce platform for B2C and B2B brands, has announced a partnership with InfoTrax System, a provider of commissions software and distributor tools for direct sales companies.
MarTech News Round-up – over and out.
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