Marketing Data Transformation

In modern marketing, data is the driving force behind success. 

Organisations currently face a number of data-related challenges, such as the move away from third party cookies, and the need to remain compliant with data privacy legislation. 

Our Marketing Data Transformation report, produced in association with MetaRouter, takes a deep dive into the current marketing data landscape, exploring market trends, and the challenges that businesses face today.

The report covers: 

• The importance of transformation in marketing data practices and stack development. 
• The data challenges organisations face, from privacy legislation to the data policies of big tech platforms. 
• Navigating the demise of third party cookies and building an effective first party data strategy. 
• The importance of tag management, data control and management of website performance. 
• How to advance your marketing data transformation.