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Courses

Learning Resources

Marketing Resources

Events

More

The 2024 CX Playbook for Success: Developing and Aligning Your Vision Right Through to Your Martech Roadmap

If you're a marketer looking to revolutionise your approach to customer experience, this session is your compass to navigate the ever-evolving CX landscape.

Key takeaways:

  • The 5 Core Principles of CX
  • Understand how the CX vision directs decisions across other principles
  • Understand where you are today and plan the CX journey ahead
 
Sponsored by: 
 
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Featured

AntiCon - May 2025

The anti-conference | AI, Marketing & Sales Transformation Decoded

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Event

Growth Hacking Best Practice Guide

This LXA report is designed to introduce marketers to the concept of growth hacking. We will outline what growth hacking is and what makes it different to traditional marketing methods. 
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Resource

Related Events & Courses

AntiCon DialUp: The habits of high-performing marketing teams

Join our latest event on the habits of high-performing marketing teams. In this session, we will delve into the key stages of the marketing process, including content and campaign planning, content creation and collaboration, and campaign execution, publishing and analytics. Hear from Optimizely's Senior Product Strategy Director about the story of "Optimizely on Optimizely" and how the whole of Opticon 2023 was arranged on their Content Marketing Platform.
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Event

AntiCon DialUp: the State of Martech for Agencies and Martech Solutions Providers

To kick off 2024, we hosted the definitive online event for martech solutions providers and agencies looking to better understand the 2024 landscape. We have two packed sessions to help you plan, predict and power ahead in 2024.
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Event

Related Guides & Explainers

Marketing Operations Best Practice Guide

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.
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Video Marketing Buyer Guide

Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.

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Related Research & Reports

The Evolution of Digital Messaging Excellence

The Evolution of Digital Messaging Excellence report looks at the role that mobile push and app notifications play in omnichannel marketing strategies. 
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Resource

The State of Martech & Marketing Operations

The State of Martech & Marketing Operations examines the technology challenges organisations are facing, through a survey of CMOs. The industry continues to grow, and maturity levels are improving, though a lack of skills and talent is a barrier to greater progress. Read the report for insights into this and many more areas of martech.
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Resource

Related Stories & Videos

Coca-cola global CMO primary learning objective: Martech and AI upskilling

Coca-cola's CMO discusses the increasing importance of the role of marketing technology (martech) and artificial intelligence (AI) in shaping the industry's trajectory, and highlights the need for training to drive marketing maturity.
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Martech M&A Activity: Q2 2022

Martech M&A Activity: Q2 2022
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