With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience.
These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape.
With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience.
These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape.
Carlos Doughty chats with Kevin Kelly, exploring creativity in an AI world, the impact of AI on the media landscape, and the future of the creator economy.
Author of 'The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future,' Kevin can share some amazing experience in the ways in which technology is changing our world.
Watch now, and learn about the latest trends and developments in AI and their implications in your industry. Gain valuable insight into how AI is being used to create new forms of content, including virtual and augmented reality experiences, and how it is changing the way we consume and interact with media. Explore the ways in which AI can enhance your creativity and the potential for new forms of expression.
Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a competitive edge in the rapidly evolving marketing technology landscape.
In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.
7th March 2024
Join us for the exclusive invite only event for leaders in marketing capabilities.
Join Andrew Stephenson, Marketing Director for Treasure Data as he explores the 5 key functions of a Customer Data Platform, or CDP.
As part of our Explainer Series, Andrew delves into the world of Customer Data Platforms, including the what, the why, and the how of the space.
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