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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 24/11/22

This Week in Martech: 💰 Contentstack Raises $80M ⚙️ Ceros Releases Editor Tool ⚙️ Optimizely Introduces DXP On Microsoft Azure Marketplace ⚙️ G2 Launches Market Intelligence Dashboard 👥 Mikeworldwide Partners With Enei ✍️ Kelso & Company Acquires DEFINITION 6

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Contentstack Raises $80M

Contentstack announced that it raised $80 million in a Series C round co-led by Georgian and Insight Partners, which also saw participation from Illuminate Ventures.

This brings the company's total funding to $169M. Contentstack plans to put the funding toward customer acquisition, geographic expansion, new partnerships and product development.

Ceros Releases Editor Tool

Cloud-based design platform enhances the Ceros Studio ecosystem with a new product that extends content editing capabilities to non-designers.

“Editor essentially supercharges the power of the Ceros Studio and ecosystem, allowing anyone to get involved in the creative process,” said Simon Berg, CEO of Ceros.

“You can massively scale your creative output with your existing team. For any organization looking for efficient and impactful ways to transform their digital presence, Editor will be a game-changer.”

Optimizely Introduces DXP On Microsoft Azure Marketplace

Optimizely, the leading digital experience platform (DXP) provider enabling Boundless Digital Invention, today announced its content management, commerce, and personalisation solutions are now available on the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure.

G2 Launches Market Intelligence Dashboard

G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers.

Mikeworldwide Partners With Enei

MikeWorldWide, one of the world's leading independent, integrated public relations agencies, is now partnering with enei (The Employers Network for Equality & Inclusion) for a pro bono project spanning media relations and executive eminence.

Kelso & Company Acquires DEFINITION 6

D6 will merge with Emtec, Inc. (“Emtec”), a Kelso portfolio company, to create a global digital consultancy focused on helping clients navigate complex digital transformation journeys.

D6 is a digital customer experience agency that leverages technology, analytics, and content to create innovative solutions that drive measured and forecasted results for brands.

 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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