Terms & conditions

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1 Definitions and interpretation

Applicable Laws the laws of England and Wales and any other laws or regulations, regulatory policies, guidelines or industry codes which apply to the exercise of the parties' rights or the performance of their obligations.

Attendee the delegate chosed by you to attende the Event.

Booking Form the relevant booking form via www.martechalliance.com, Bizzabo, Zoom, Shopify, or EventBrite submitted by you to register for the Event.

Company, Us, We or Our MARTECH ALLIANCE LIMITED (Company Number: 10679461) a company registered in England and Wales whose registered office is at Wework, 41 Corsham Street, Hoxton, London, England, N1 6DR (Contact: Richard Nolan, email: info@martechalliance.com).

Contract the contract between the Company and you for the purchase of a ticket for, and attendance of the Event in accordance with these Terms.

Date last updated 22 November 2021

Event the event specified in the Booking Form, including any online events and courses organised by the Company.

Force Majeure Event means any circumstance not within a party's reasonable control including: acts of God, flood, drought, earthquake or other natural disaster; epidemic or pandemic; terrorist attack, civil war, civil commotion or riots, war, threat of or preparation for war, armed conflict, imposition of sanctions, embargo, or breaking off of diplomatic relations; nuclear, chemical or biological contamination or sonic boom; any law or any action taken by a government or public authority, including imposing an export or import restriction, quota or prohibition, or failing to grant a necessary licence or consent; collapse of buildings, fire, explosion or accident; any labour or trade dispute, strikes, industrial action or lockouts (other than in each case by the party seeking to rely on this clause, or companies in the same group as that party); non-performance by suppliers or subcontractors (other than by companies in the same group as the party seeking to rely on this clause); and interruption or failure of utility service.

Intellectual Property Rights
patents, rights to inventions, copyright and related rights, trade marks, business names and domain names, rights in get-up, goodwill and the right to sue for passing off, rights in designs, database rights, rights to use, and protect the confidentiality of, confidential information (including know-how), and all other intellectual property rights, in each case whether registered or unregistered and including all applications and rights to apply for and be granted, renewals or extensions of, and rights to claim priority from, such rights and all similar or equivalent rights or forms of protection which subsist or will subsist now or in the future in any part of the world.

You or Your the person, firm, company or other entity specified on your booking form.

Terms these terms and conditions as amended from time to time.

Territory United Kingdom.

1.1 In the event of any inconsistency, conflict or ambiguity between these Terms and any terms and conditions stated on the Booking Form, the provisions of these Terms shall apply.
1.2 Any queries regarding the Event and Terms, including any special access requirements, should be sent to info@martechalliance.com prior to you submitting a Booking Form.

2 Introduction

2.1 Please read these Terms carefully and make sure that you understand them before you submit a Booking Form as they govern our relationship with you and you agree to them by submitting the Booking Form.
2.2 We may make changes to these Terms from time to time. Any updates will be posted to this page, so please check back frequently. If you continue to attend the Event after the update, you will be considered to have accepted the new Terms and they will apply to you.

3 Booking and Payment

3.1 To purchase or sign up a ticket for an Event, you must submit a Booking Form. You are responsible for the accuracy of your information set out in the Booking Form, including in particular in respect of your contact details (which we will use to contact you from time to time and in accordance with these Terms).
3.2 Your registration via the Booking Form is an offer to the Company to attend (and if applicable purchase a ticket to) an Event which is subject to the Company's acceptance in writing (which may include email). A binding contract between the Company and you will only be formed when written confirmation of acceptance ("Confirmation" or "Confirmed") is sent by the Company to you (whether or not it is received) using the contact details you provided at the time of registration. You should contact us if you have not received Confirmation within 5 days of your submission of the Booking Form. The Company reserves the right in its sole discretion to refuse to accept your registration.
3.3 Where there is a price to attending the Event (e.g. in consideration for a ticket to an Event), following confirmation of your booking we will issue you with an invoice for the full price of your Event ticket (as set out on your Booking Form) (the “Fee”). The Fee must be paid, in clear funds and in accordance with the instructions set out in the invoice, upon receipt of said invoice. If the total order Fee is less than £1,000.00 GBP you will need to pay online at the time of booking via credit or debit card. Unless otherwise stated therein, the Fee covers your entry for the duration of the Event only and is exclusive of all travel, accommodation, insurance and other costs (all of which must be arranged and met by you).
3.4 Prices for each Event, where applicable, are correct at the time of publication. The Company reserves the right to change the prices at any time but changes will not affect registrations which have already been confirmed by us.
3.5 All registrations must be paid in advance of the first day of the Event, any unpaid registrations will be asked for credit card payment onsite to gain entry. Attendance of the Event by you is conditional on the invoice being settled in full and on time.
3.6 Fees are strictly payable in advance and all invoices are liable for payment regardless of attendance.
3.7 Prices shown on our website do not include VAT.

4 In person and virtual events

Compliance with instructions and regulations
4.1 Whilst attending the Event you will comply with:
4.1.1 all Applicable Laws, including (but not limited to) all health and safety legislation and requirements;
4.1.2 all instructions given by us or on our behalf, including (but not limited to) in relation to any security, health and safety, hygiene and social distancing arrangements; and
4.1.3 the terms and conditions of the Event venue (a copy of which shall be made available to you at or prior to the Event).

Safety and security

4.2 You are responsible for ensuring your own safety and security whilst attending the Event. Save as set out at Clause 10, we shall not be liable for any loss or damage suffered by you.

Filming and photography

4.3 All unauthorised photography and the recording or transmitting of audio or visual material is expressly prohibited. We may, at our discretion, choose to photograph, film, broadcast or record the Event. Subject to Clause 4.4, you grant us an irrevocable licence to use and sub-license the use of your name, voice, likeness, image and any contribution made by you at or to the Event in any and all media (whether now known or hereinafter invented) throughout the world and in perpetuity.
4.4 You must notify us at least 48 hours prior to the Event if you do not consent to the use of your name, voice, likeness, image and/or contribution in accordance with Clause 4.3. All such notices must be sent to hello@martechalliance.com.
4.5 You may not photograph, film, broadcast or record the Event without our express prior approval. Our approval should not be taken as approval of any other person or brand featured in your recording, which you are responsible for clearing yourself where required.
4.6 The Company may (at its sole discretion) refuse admission to, or eject from the Event, any person in its absolute discretion, including (without limitation) any person who fails to comply with these Terms or who in the opinion of the Company represents a security risk, nuisance or annoyance to the running of the Event. You agree to comply with all reasonable instructions issued by us or the venue owners at the Event.


4.7 Badges must be worn at all times during the Event. Badges are valid for the registered delegate only. Any misuse will result in delegates being denied access to the Event.

Online events

4.8 We will require registrants to access online events via third party platforms such as (although this is subject to change) Zoom, ON24 and Bizzabo. Attendees recognise and confirm that access may require Attendees to be subject to any terms and conditions required by the owner of such third party including any registration requirements, and their privacy policies.
4.9 In accordance with our Privacy Policy, Attendees consent to our sharing the following information:
4.9.1 data from Attendee’s details previously collected or upon registration to view the Event; and
4.9.2 details of the content you have viewed on that third party platform and viewing times.4.10 At any time you may ask us to send you a copy of your information from our records, remove your information from our records or correct or update your information.
4.11 The Company may (at its sole discretion) change the format, speakers, participants, content, venue location and programme or any other aspect of the Event at any time and for any reason, whether or not due to a Force Majeure Event, in each case without liability.

5 Course Enrolment

5.1 Details of available training courses are published at www.martechalliance.com. Although we have made every effort to describe the content accurately, we cannot guarantee that courses or materials will be exactly as described.
5.2 You need to make sure you select a training course appropriate for your level of knowledge, experience, and learning criteria. For help on evaluating whether an event or course is appropriate for your level of experience, you can email hello@martechalliance.com.
5.3 You can make a booking online, by emailing one of our sales team via info@martechalliance.com. The price of the course will be the price on the order page when you place your order or as confirmed by our team.
5.4 In some cases, we will require certain information from you in order for us to deliver the training. We will contact you in writing to ask for this information. If you do not give us this information within a reasonable time, or if you give us incomplete or incorrect information, we may exercise our right to end the contract (see below).
5.5 We might need you to download training materials as part of your learning. Attendees are responsible for checking that any downloaded materials they are using are the most up to date versions.
5.6 In order to maintain the quality of our courses and study materials, we may change the content to reflect changes in relevant laws and regulatory requirement.
5.7 In the event that we need to make significant changes to these terms or the product or service, for example changing the date or varying the fees, we will notify you and you will have the option to end the contract before the changes take effect.

Our right to end a contract

5.8 In the event that we have to postpone delivery of your course, for example as a result of a tutor or speaker becoming unavailable at short notice, we will contact you. If we are unable to offer a new date we will refund your payment.
5.9 We may end the contract at any time by writing to you if:
5.9.1 you fail to pay by the due date, or within seven days of us reminding you that payment is due; and
5.9.2 you don’t, in a reasonable amount of time, provide us with information that is necessary for us to enroll you to the Event.
5.10 If we have to cancel as per 5.9.1 or 5.9.2 above, we will try to refund any money you have paid in advance for products we have not provided but we may deduct or charge you all reasonable costs and reasonable compensation for the loss and damage we incur as a result of your breaking the contract. If we are unable to re-sell your ticket (where applicable), you will not be entitled to a refund.
5.11 Changes and cancellations to our courses can be made up to 14 days prior to their commencement.

6 Intellectual Property

6.1 The Intellectual Property Rights in our training courses, materials, recordings, tests, tools, projects are owned by the Company.
6.2 The Intellectual Property Rights in your output as an Atendee during the Event (if any), shall be owned by and shall remain vested in the Company.
6.3 You agree that you will not rent, lease, sub-license, loan, copy, modify, adapt, translate, reverse engineer, decompile, disassemble or create derivative works based on the whole or any part of our training courses or use (other than as permitted under these Terms) reproduce, share or deal in the course of study or any part in any way.
6.4 Attendees may not, under any circumstances, upload any of their work or any course materials to social media or sharing websites. You agree to reimburse us for all loss and damage suffered as a consequence of any postings by you on social media. In such circumstances we reserve the right to terminate all licences, permissions, and privileges granted to Attendees under these Terms.

7 Our Website / Platforms

7.1 Our website (www.martechalliance.com) and platform (https://martechalliance.curatr3.com) are controlled by our team.
7.2 We try our best to serve up the highest quality content. In the unlikely event of an issue with any content on the site, we cannot accept responsibility for any loss of money, opportunity, or reputation caused by using our content.
7.3 There are external links to useful sites on martechalliance.com. We do not accept responsibility for the content on third-party websites – they will have different terms and conditions.

8 Amendments, Cancellation And Postponement

No cancellation by you

8.1 You shall not be entitled to cancel your booking or receive a refund of the Fee at any time after you have received a booking confirmation from us in accordance with these Terms, unless you contract as a consumer and you have the right to withdraw from the contract under Applicable Laws (see section 8.5 below).

Change in delegate

8.2 In the event that you are subsequently unable to attend the Event, you may transfer your booking to a colleague from the same organisation (as specified in the Booking Form) without charge. All such amendments must be notified to us at least 48 hours prior to the date of the Event at hello@martechalliance.com. Under no circumstances may your Event booking be resold by you or on your behalf. If we have not charged you a Fee in order to attend the Event and you are unable to attend or offer an alternative attendee from the same organisation in accordance with this Clause 8.3, you will be charged the cancellation fees set out in the Booking Form.


8.3 The Company may (at its sole discretion) change the date or cancel an Event at any time for any reason. Where the Company changes the date or cancels the Event for any reason except due to a Force Majeure Event, the Company shall offer you the option of attending any rearranged Event that the Company chooses to organise (acting in its sole discretion). If you promptly notify us in writing before the date of the Event that you do not wish to attend the rearranged Event or if the Company elects not to rearrange the Event then you will (as your sole remedy) be entitled, at your discretion, to receive either a credit note or a refund in respect of your fees received by us.
8.4 No refunds or credits will be given for non-attendance at the Event.


8.5 If you are purchasing as a consumer, for most Events bought online or over the phone you have a legal right to change your mind within 14 days and receive a refund under the Consumer Contracts (Information, Cancellation & Additional Charges) Regulations 2013.
8.6 The right to cancel does not apply to the following:
8.6.1 Courses that have been designed on a bespoke basis and specifically tailored to your requirements.
8.6.2 Products (such as training materials or other digital products) after you have started to download or stream these. c) Services (events, qualifications and courses), once these have commenced.
8.6.3 By enrolling onto a course where the start date is less than 14 days away, you agree that you have requested that the service begin before the end of the 14 day cancellation period.
8.6.4 If you exercise the right to cancel after booking the course but before the normal 14 days cancellation period has expired, you will be responsible for the cost of the service provided up until the cancellation date. Any refund will be in proportion to the services provided in comparison with the full service.
8.6.5 Courses where you have bought a ticket and tickets are of limited supply. This is because we may not be able to re-sell your ticket upon cancellation.
8.7 To exercise your right to cancel you need to email hello@martechalliance.com. Please provide your name, address, details of the order and, where available, your phone number and email address.
8.8 If you are eligible for cancellation/refund, we will refund you the price you paid for your order by the method you used for payment. We will make any refunds due to you within 30 days of your telling us you have changed your mind. We may make permitted deductions to the refund (for example if we have incurred any booking fees or where we have partially delivered services to you as at the point of termination).
8.9 If you want to end your contract with us other than set out above, the following cancellation fees will apply to qualification and training courses (unless otherwise specified in the Booking Form):
8.9.1 With more than 14 days' notice, the cancellation fee is 25%
8.9.2 Within 14 days of the Confirmation, the cancellation fee is 100%
8.10 Failure to attend any course without notifying us incurs a 100% charge.
8.11 To transfer to a different date or training courses:
8.11.1 Training courses, more than 14 days' notice, no charge
8.11.2 Training courses, less than 14 days' notice, 25% charge

9 Force Majeure

9.1 Where a Force Majeure Event has or may have (in the Company's sole discretion) an adverse impact on: (a) the ability of the Company to hold the Event at the planned venue or on the planned date; or (b) the Event generally, then the Company shall be entitled but not obliged (in its sole discretion) to either: (i) provide alternative facilities or venue for the Event; and/or (ii) reschedule the Event. Any of your fees received by the Company shall be applied to any rearranged or rescheduled Event held pursuant to this Clause 9 and you shall not be entitled to object to such rearranged or rescheduled Event or have any right to claim any compensation in respect thereof. If the Company is unable or elects not to rearrange or reschedule the Event pursuant to this Clause 9, then you will (as its sole remedy) be entitled, in your sole discretion, to receive either a refund or credit note in respect of your fees received by the Company, in each case less an administration charge equivalent to 20% per cent of the total amount of your fees (which the Company may (in its sole discretion) either deduct from any refund or credit note or invoice the you separately). These terms and conditions shall apply in respect of any rearranged or rescheduled Event organised by the Company pursuant to this Clause 9.

10 Liability

10.1 Nothing in the Contract shall limit or exclude the Company’s liability for:
10.1.1 Death or personal injury caused by its negligence, or the negligence of its employees, agents or subcontractors;
10.1.2 Fraud or fraudulent misrepresentation; and
10.1.3 Breach of the terms implied of the Supply of Goods and Services Act 1982 (title and quiet possession) or any other liability which cannot be limited or excluded by applicable law.
10.2 Under no circumstances shall we be liable to you for any indirect or consequential costs or losses suffered by you, whether in contract, tort or otherwise. Indirect costs and losses shall include (but not be limited to) any loss of anticipated profits, savings, business or opportunity and loss of publicity.
10.3 The views expressed by any speakers at the Event are their own. We shall not be liable for the views, acts or omissions or any such speaker or any other attendee at the Event. Any information given or distributed as part of the Event shall not constitute advice and should not be relied upon.
10.4 Subject to Clause 10.1, our maximum aggregate liability in contract, tort, or otherwise (including any liability for any negligent act or omission) howsoever arising out of or in connection with the performance of our obligations under these Terms shall be limited to a sum equal to the amount of the Fee.
10.5 You shall indemnify us and keep us indemnified from and against all claims, damage, losses, costs (including, without limitation, all reasonable legal costs), expenses, demands or liabilities arising out of or in connection with any breach by you of these Terms.
10.6 You and the organisation specified on the Booking Form shall be jointly and severally liable for performance of your obligations in accordance with these Terms, and you hereby warrant and represent that you have all necessary authority, consents and approvals to bind such organisation (if any) to the extent set out in these Terms (including this Clause 10.6).
10.7 Subject to the above clause, the Company shall not be liable to the customer, whether in contract, tort (including negligence), for breach of statutory duty, or otherwise, arising under or in connection with the Contract for: loss of profits; loss of sales or business; loss of agreements or contracts; loss of anticipated savings; loss of use or corruption of software, data or information; loss of damage to goodwill; and any indirect or consequential loss.

11 Use Of Information

11.1 We may share the information provided by you to us, including via your Booking Form, with our employees, officers, representatives and/or sub-contractors in connection with the administration of the Event and to ensure your notified requirements (if any) are met.
11.2 In addition, but subject to Clause 11.1:
11.2.1 Your job title and organisation will be included on a delegate list, which will be available to all attendees at the Event; and
11.2.2 Your information will be shared with Event sponsors/partners if a) you attend an in-person or online session given by a sponsor / partner b) your badge is scanned by a sponsor c) you register for an in-person or online session given by a sponsor / partner. This will enable them to follow up with presentations or relevant information on products or services which they believe may be of interest to you.
11.3 You must notify us at least 48 hours prior to the Event if you do not consent to the use of your information in accordance with Clause 11.2. All such notices should be sent to: hello@martechalliance.com. Where you fail to provide us with information that we reasonably require in order to fulfil our obligations hereunder (including permitting you access to an Event), we may terminate these Terms without liability to you.

12 Consequences of termination

12.1 On termination of the Contract, unless otherwise specified herein:
12.1.1 you shall immediately pay to the Company all of its outstanding unpaid invoices and interest and, in respect the Event attended but for which no invoice has been submitted, the Company shall submit an invoice, which shall be payable by you immediately on receipt;
12.1.2 you shall return all and any materials provided by the Company which have not been fully paid for. If you fail to do so, then the Company may request that you destroy and/or delete any such materials. Until they have been returned, you shall be solely responsible for their safe keeping and will not use them for any purpose not connected with the Contract.
12.2 Termination of the Contract shall not affect any rights, remedies, obligations or liabilities of the parties that have accrued up to the date of termination, including the right to claim damages in respect of any breach of the Contract which existed at or before the date of termination.
12.3 Any provision of the Contract that expressly or by implication is intended to come into or continue in force on or after termination of the Contract shall remain in full force and effect.

13 Miscellaneous

13.1 These Terms constitute the entire agreement and understanding between you and us in relation to their subject matter and your attendance of the Event. Other than in circumstances of fraud, all previous agreements, undertakings, representations, warranties, promises and arrangements between you and us relating to the subject matter of these Terms or your attendance of the Event are superseded.
13.2 These Terms are personal to the Parties, and no third party shall have any rights, including under the Contracts (Rights of Third Parties) Act 1999, to enforce the same.
13.3 No failure or delay by us in exercising any right or remedy provided under this these Terms or by law shall constitute a waiver of that or any other right or remedy, nor shall it prevent or restrict our further exercise of that or any other right or remedy. No single or partial exercise of such right or remedy shall prevent or restrict our further exercise of that or any other right or remedy.
13.4 If any provision or part-provision of these Terms is or becomes invalid, illegal or unenforceable, it shall be deemed modified to the minimum extent necessary to make it valid, legal and enforceable. If such modification is not possible, the relevant provision or part-provision shall be deemed deleted. Any modification to or deletion of a provision or part-provision under this clause shall not affect the validity and enforceability of the rest of these Terms.
13.5 Rights and remedies: The rights and remedies provided under these Terms are in addition to, and not exclusive of, any rights or remedies provided by law.
13.6 Applicable Law And Jurisdiction
13.6.1 These Terms, their subject matter and their formation, are governed by English law.
13.6.2 The courts of England and Wales shall have exclusive jurisdiction to settle any disputes arising in connection with these Terms (including any non-contractual terms). However, if you are a consumer and are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.

14 Competitions

14.1 Competition Terms and Conditions can be found here.