The Future of Data-Driven Marketing & Ads

In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.

LXA's State of Data-Driven Marketing & Advertising Report looks at some key issues and trends around data-driven marketing.

Friday 23rd October 2026 A one-day, hands-on workshop on Agentic AI Marketing, following the LXA Agentic AI Marketing Summit. Designed for practitioners ready to move past theory and build with agents, the day covers designing and launching agentic marketing workflows, building AI-ready teams, running agent-led content and activation, and architecting the data foundations agents need to operate securely at scale. Bring a laptop and an open mind.

Next cohort starts: Monday 28th September 2026 | Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era. This course is designed for marketing professionals looking to harness AI for greater efficiency, smarter execution, and enhanced marketing impact. Covering foundational AI models, generative AI for content, AI-driven campaign activation, analytics, and the rise of AI marketing agents, it provides a structured, hands-on approach to integrating AI into daily marketing workflows.

LXA's Marketing Capabilities Perodic table sets out the elements you need for a comprehensive  marketing capabilities programme.  

LXA's Account Based Marketing periodic table sets out the elements you need for a targeted account based marketing strategy.  

Unlock the secrets to agentic marketing with our blueprint, enhancing AI's impact on revenue and retention across enterprises. Discover your organisation's maturity and capabilities.

Discover insights from the 2026 State of Revenue Enablement report, revealing strategies for demonstrating ROI and leveraging AI to enhance revenue performance across organisations.

Koah secures $20.5M to create "AdSense for AI," enabling contextual advertising in generative AI apps, marking a shift in AI monetization strategies.

Nectar Social has raised $30M to enhance marketing with its AI-driven agent, transforming brand interactions and driving revenue through social commerce.