Marketers face real challenges when it comes to balancing privacy and relevance to create trusted customer relationships. First-party data and AI built on tools like Customer Data Platforms create new opportunities for hyper-automation and trust.
In this session we were joined by Martin Kihn to discuss how to succeed in the new data revolution.
Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a competitive edge in the rapidly evolving marketing technology landscape.
With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and technology integration.
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