Marketers face real challenges when it comes to balancing privacy and relevance to create trusted customer relationships. First-party data and AI built on tools like Customer Data Platforms create new opportunities for hyper-automation and trust.
In this session we were joined by Martin Kihn to discuss how to succeed in the new data revolution.
Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a competitive edge in the rapidly evolving marketing technology landscape.
Join Andrew Stephenson, Marketing Director for Treasure Data as he explores the 5 key functions of a Customer Data Platform, or CDP.
As part of our Explainer Series, Andrew delves into the world of Customer Data Platforms, including the what, the why, and the how of the space.
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