ANTICON 2027

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✓ Capability Program Design
✓ Capability Frameworks
✓ Competency Assessments

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Edtech – supported with managed services

✓ Intelligence-as-a-service (IntaaS) Platform
✓ Capability Program Design
✓ Capability Frameworks
✓ Competency Assessments

Find out more

Learning Delivery Formats

Learning Insights

Marketing Insights

Events

More

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The Future of Data-Driven Marketing & Ads

Marketers face real challenges when it comes to balancing privacy and relevance to create trusted customer relationships. First-party data and AI built on tools like Customer Data Platforms create new opportunities for hyper-automation and trust.

In this session we were joined by Martin Kihn to discuss how to succeed in the new data revolution.

 

 

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AntiCon DialUp: How to power Netflix-level personalisation in your lifecycle marketing

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Building Marketing Skills & Knowledge in an AI Era for Human & Digital Employees (Agents)

Discover how AI transforms marketing teams, enhances capabilities, and shapes strategies in our upcoming session with Carlos Doughty. Join us to redefine your marketing approach.
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AntiCon DialUp: Personalisation at scale with AI Decisioning

Watch on-demand | This session explores how WHOOP, the human performance company, is transforming its lifecycle marketing strategy using AI decisioning to deliver deeply personalised experiences across every touchpoint. You’ll learn how marketers can shift from manual campaign planning to intelligent automation, using customer behaviour and data signals to drive engagement, retention, and growth.
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Watch On-Demand: The State of Martech for Agencies & Martech Solution Providers

Discover key 2024 martech trends for agencies, including AI, data privacy, and digital commerce. Learn how agencies can drive growth through training and upskilling.
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Watch On-demand: Transformational Thinking with Tom Goodwin

Explore transformational thinking with renowned business and tech expert Tom Goodwin in this insightful fireside chat. Gain valuable insights on growth mindset, leadership in the digital age, and effective change management strategies.
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Moving past the AI hype to the practical application of AI in marketing

Watch on-demand: Explore the power of AI driven marketing by moving past the AI hype and focusing on the practical application of AI. By harnessing the latest trends, technologies, and methodologies, you can unlock the potential of AI to supercharge your marketing campaigns for 2024 and beyond.
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Sales Enablement & Sales Operations Best Practice Guide

In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.

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The State of Data-Driven Marketing - Middle East Edition Edition

LXA's State of Data-Driven Marketing & Advertising Report looks at some key issues and trends around data-driven marketing.

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Related Events & Courses

Leaders Networking Dinner

Thursday 9th July, London | Inviting senior marketing, growth, data and CRM to the next edition of this networking dinner series. Apply to attend.
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LXA: Agentic AI Marketing Summit

Thursday 22 October 2026, CodeNode, London | Join industry leaders at the LXA Agentic AI Marketing Summit in London to explore practical AI applications in marketing and sales, enhancing skills and driving measurable impact.

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Related Guides & Explainers

Periodic Table of Marketing Capabilities

LXA's Marketing Capabilities Perodic table sets out the elements you need for a comprehensive  marketing capabilities programme.  
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Transform your ABM Strategy with the Account-Based Marketing Periodic Table

LXA's Account Based Marketing periodic table sets out the elements you need for a targeted account based marketing strategy.  
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Related Research & Reports

Blueprint for Architecting Agentic Marketing at Enterprise Scale 2026

Unlock the secrets to agentic marketing with our blueprint, enhancing AI's impact on revenue and retention across enterprises. Discover your organisation's maturity and capabilities.
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State of Revenue Enablement 2026

Discover insights from the 2026 State of Revenue Enablement report, revealing strategies for demonstrating ROI and leveraging AI to enhance revenue performance across organisations.
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