Marketers face real challenges when it comes to balancing privacy and relevance to create trusted customer relationships. First-party data and AI built on tools like Customer Data Platforms create new opportunities for hyper-automation and trust.
In this session we were joined by Martin Kihn to discuss how to succeed in the new data revolution.
Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a competitive edge in the rapidly evolving marketing technology landscape.
Join industry leaders at the exclusive CMO Summit on October 13-14, 2025, in London for actionable insights, networking, and premium experiences focused on AI and marketing strategies.
AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State of Martech & Marketing Operations Report reveals how top organisations are transforming at speed — and how you can, too.
AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State of Martech & Marketing Operations Report reveals how top organisations are transforming at speed — and how you can, too.
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