Certificate: Sales Enablement & Sales Operations Essentials

Course Instructor: Carlos Doughty

Founder & CEO of LXA. Bootstrapped the business from his sofa to the global leading education business in salestech
Built a 0 to 30k+ community of salestech lovers
Rich experience in digital transformation programmes from digital selling process roll outs to CRM implementations
Experience in consulting on projects for enterprise through to start ups, cross industry, for brands such as HSBC, Euromoney, JP Morgan, and Freshfields
Global experience delivering projects across London, New York, Beijing, Hangzhou, Singapore, and more
Regular keynote speaker at tech events across the globe
Nearly two decades of growth, marketing, and sales experience
Host of the #MarketingBookClub and events series having interviewed the likes of Aaron Ross, Gary Vee, and Pam Didner to name a few
Named 2022 MarTech Business Leader of the Year (UK)

Understand the sales enablement ecosystem, core sales operations components and the salestech landscape
Recognise where sales enablement and sales operations overlap and differ
Map and align activities to key stages to the customer buyer journey
Conduct competitor analysis
Audit and map your current and future sales enablement and sales operations maturity
Understand and implement sales methodology, sales process and governance excellence
Generate an effective sales content strategy
Uncover lead generation, demand generation, and account-based marketing fundamentals
Develop a plan for lead routing, engagement, coverage, and conversion
Adopt data management best practices
Measure sales metrics that matter
Design and develop a sales stack for greater efficiency
Select technology the right way
Understand the range of sales enablement and operations roles, functions, and RACI
Conduct a sales capability assessment and maturity analysis
Develop a powerful sales function
Monitor and track future sales trends
Develop your sales strategy, process and roadmap with clear alignment to business goals, CX,
and gap analysis

Comprehensive

Packed with the deep learning content to develop true sales excellence.

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Practical

Rich resources and exercises to bring the learning experience to life.

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Engaging

From course production levels to gamified learning design and peer-to-peer learning. Our design promises deep engagement.

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Flexible

Adaptable and self-paced to wrap around your schedule.

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Certified

You'll get certified for both sales enablement and sales operations as well as a digital badge to display on LinkedIn.

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Continuous

Access the LXA community, events and content library to continue your learning.

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When does the course start?

We run four intakes a year, one in February, June, September and November. The next cohort kicks off 6th November and on-demand is open all year round.

How does the final course project work?

The course work is based on the exercises you complete in each module. You then compile it all together with your analysis and submit as the final course project.

Is the coursework mandatory?

The coursework is not mandatory but we recommend you submit the module coursework along the way and the final project to show your learnings.

How does the interactive Q&A work?

You can submit your questions in advance at any time during the course about the latest modules. Carlos will answers all of the questions during the live Q&A session.

You'll have the option to sign up for the live Q&As and have calendar reminders so you don't miss it! You can also submit questions during the Q&A and the session will be available to access on demand afterwards.

What is the difference between on-demand and cohort-based?

Cohort-based

6 weeks access to complete the course
Modules released progressively
Interact with the course instructor via scheduled live Q&A sessions
Receive comprehensive feedback and commentary on submitted coursework
Engage with fellow learners on the same timeline as you

On-demand

12 weeks access to complete the course
Modules released upfront

How long will it take to complete the course?

The course should take 18 hours in total including watching the course content, additional reading and completing the coursework.

If you're participating in the cohort, this means roughly 2-3 hours per week over 6 weeks. If you're enrolled in on-demand, you can spread that at your own pace over 12 weeks.

How much is the course and how do I book?

To participate in the cohorts the cost is £1450 per individual, or £995 for the on-demand option.

For group bookings please email hello@lxahub.com (we've got group discounts!)

How will I access the course?

Once you've completed your enrolment, you'll receive a detailed FAQ pack of what you can expect.

On the day of the course you'll receive a welcome email from our learning experience platform to set up your profile and start learning!

Do you offer options for training my team?

Yes! Options for teams include group bookings for cohort-based or on-demand certificate courses. Alternatively, customised options are available for private digital campus spaces where your team can undertake a course together and get tailored instructor feedback.

To find out more, book a chat here.

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