LXA MBA: Essentials of Marketing Operations
20th Feb 2023 | This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
There’s no escaping the fact that organisations driven by an advanced sales enablement ecosystem are exceeding revenue targets. At the core of this course, you'll have a custom sales enablement curriculum that will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort.
We've designed the course to develop your valuable strategic and tactical thinking across content, training and sales and marketing alignment. And define the tech stack enhancements that drive scale and efficiency.
Based on our unique 5Ps of Sales Enablement framework, you'll get a holistic overview of the who, what, why and how of sales enablement, sales operations and salestech so you can advance your sales enablement ecosystem and drive revenue growth with confidence.
LXA MBA
March 2023
Online
LXA MBAs are mini-MBA programmes designed for busy, ambitious marketing, sales and tech professionals
Maintain cutting-edge knowledge to future-proof your career and boost your earning potential.
Gain recognition and reward with CPD points, a LinkedIn digital badge, and certification.
Impact and drive performance within your business in a meaningful way.
Grow your network of professional connections that can last a career and beyond.
Gain the skills you need in less time and with a lesser investment compared to a business school.
6-week course curriculum
Welcome to the Essentials of Sales Enablement course – the first steps towards a world-class sales function. We kick off the course by defining the sales enablement concept and exploring the growth of the function over recent years.
One size does not fit all. Where one organisation sits on its sales enablement journey will differ greatly from another. Much of that is driven by your organisation, your clients, and the competitors in your sector. Only by having a deep understanding of your clients and their buying behaviours can you start to develop a best-in-class sales enablement strategy. This module looks at best practice in identifying your ideal customers and the key stages that take them through the buying process – setting the foundations for outstanding sales enablement.
Now that you have a complete understanding of your customers, their buying journeys and your own sales process, we can start to introduce buyer-centric messaging and content. It’s all about delivering the right content, at the right time, in the right format.
SalesTech or a Sales Enablement technology stack is a surefire way to optimise sales performance. The right SalesTech stack will save you valuable resources and improve performance at every stage of the buyer journey and achieve your goals. The right tech stack is the difference between average-performing teams and exceptionally-performing teams. If you don’t have a strong technical capability, you’re putting your sales enablement at a distinct disadvantage. This module explores both the technology available today and best-practice in stack integration.
Often considered the original pillar of sales enablement, training and coaching remains key to the sales enablement ecosystem. A talent strategy provides a holistic set of processes and practices that covers the entire lifecycle of a salesperson, from recruitment through exit. In this module, we explore how
coordinating hiring, assessment, training and coaching in a single, comprehensive strategy can ensure you have the right people in the right jobs, achieving amazing results.
Our Pioneering module is all about looking to the future. And no matter what industry you’re in, the future is very much digital. In an increasingly digital world, the ability to conduct business virtually is a necessity - across your organisations and individual functions. Sales enablement is no exception.
We’ve come to the end of the course, but your sales enablement journey doesn’t end here. With customer behaviours changing, competitors entering your space, and continuous digital innovation, you need to keep pace with change. This module provides a summary of the course, but also provides suggestions on how you can ‘keep upgrading’.
Where EdTech meets SalesTech
Access via the internet
The details: Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum. Vivamus egestas ut justo ut pulvinar. Donec facilisis est velit, et tincidunt massa eleifend id. Nulla facilisi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ultricies mollis lobortis.
Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
Long enough to matter...not too long you get bored
The details: Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum. Vivamus egestas ut justo ut pulvinar. Donec facilisis est velit, et tincidunt massa eleifend id. Nulla facilisi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ultricies mollis lobortis.
Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
Interactive Q&A sessions with trainer & students
The details: Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum. Vivamus egestas ut justo ut pulvinar. Donec facilisis est velit, et tincidunt massa eleifend id. Nulla facilisi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ultricies mollis lobortis.
Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
Essentials of Sales Enablement Course Certificate
The details: Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum. Vivamus egestas ut justo ut pulvinar. Donec facilisis est velit, et tincidunt massa eleifend id. Nulla facilisi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ultricies mollis lobortis.
Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
Adaptive, flexible & social learning experience
The details: Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum. Vivamus egestas ut justo ut pulvinar. Donec facilisis est velit, et tincidunt massa eleifend id. Nulla facilisi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ultricies mollis lobortis.
Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
Access a library of content from the AntiConLX event series
The details: Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum. Vivamus egestas ut justo ut pulvinar. Donec facilisis est velit, et tincidunt massa eleifend id. Nulla facilisi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ultricies mollis lobortis.
Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
Care about B2B Sales? Looking for ways to develop a more productive and efficient sales team that can deliver better results? Sales enablement is big business and we've got the course to help you up your game.
...who are keen to break down traditional silos and align the sales and marketing effort to reach broader business goals.
The details: Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum. Vivamus egestas ut justo ut pulvinar. Donec facilisis est velit, et tincidunt massa eleifend id. Nulla facilisi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ultricies mollis lobortis.
Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
...who are looking to lead the function within and organisation and get additional senior buy-in via a clearly defined strategic sales enablement ecosystem
The details: Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum. Vivamus egestas ut justo ut pulvinar. Donec facilisis est velit, et tincidunt massa eleifend id. Nulla facilisi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ultricies mollis lobortis.
Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
...with a vision of greater sales impact at all stages of the customer buying cycle.
The details: Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum. Vivamus egestas ut justo ut pulvinar. Donec facilisis est velit, et tincidunt massa eleifend id. Nulla facilisi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ultricies mollis lobortis.
Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
...who want to integrate tech platforms that will increase B2B sales growth and efficiency.
The details: Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum. Vivamus egestas ut justo ut pulvinar. Donec facilisis est velit, et tincidunt massa eleifend id. Nulla facilisi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ultricies mollis lobortis.
Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
...who’d like to understand key sales and marketing processes for a greater return on their tech purchases.
...who want to better understand the salestech space and expand or optimise their professional services in sales technology.
Check out every LXA MBA and workshop
20th Feb 2023 | This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
20th Feb 2023 | This course covers the A-Z of auditing and developing your marketing technology strategy.
20th Feb 2023 | This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
20th Feb 2023 | This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate..
Coming in 2023 | This course combines the key models of Account Based Marketing, Account Based Sales and Account Based Experience to help you drive long term growth and retention.
Coming in 2023 | This course will teach you the technical marketing, behavioural psychology and experimentation skills that underpin the cutting-edge field of growth hacking.
Extend your learning beyond a single course with membership options offering access to ALL comprehensive mini-MBAs across the year. Additionally, you’ll have access to workshops, monthly events, and fresh resources published weekly. No hidden fees, just all you can learn membership package.
Access to one course for you
Unlimited course access for you
Unlimited course access for you & your team
We run three intakes a year, one in February, July and November.
The next course starts in February 2023
The course work is based on the exercises you complete in each module. You then compile it all together with your analysis and submit as the final course project.
Is the coursework mandatory?
The coursework is not mandatory but we recommend you submit the module coursework along the way and the final project to show your learnings
You can submit your questions in advance at any time during the course about the latest modules. Carlos will answers all of the questions during the live Q&A session.
You'll have the option to sign up for the live Q&As and have calendar reminders so you don't miss it! You can also submit questions during the Q&A and the session will be available to access on demand afterwards.
We recommend spending at least 2 - 3 hours per week
The course is £1,450 for individuals and to start your enrolment fill out the email form at the top of the page.
For group bookings please email Hello@martechalliance.com (we've got group discounts!)
Once you've completed your enrolment, you'll receive a detailed FAQ pack of what you can expect.
On the day of the course you'll receive a welcome email from our learning experience platform to set up your profile and start learning!
Copyright © 2022 LXA / MarTech Alliance™ All Rights Reserved.
Company number: 10679461