Join Andrew Stephenson, Marketing Director for Treasure Data as he explores the 5 key functions of a Customer Data Platform, or CDP.
As part of our Explainer Series, Andrew delves into the world of Customer Data Platforms, including the what, the why, and the how of the space.
From the collection of first-party data, to data cleaning, to creating smart audiences, we'll see why a CDP is vital for understanding customers contextually.
As Andrew mentions, a CDP allows marketers to understand the triggers and messaging to be sent to each group. But it's so much more than that.
With the death of the third-party cookie, first-party data solutions like a CDP are vital.
Don't miss out on discovering:
Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a competitive edge in the rapidly evolving marketing technology landscape.
With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and technology integration.
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