State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


What you need to know about CDPs


Join Andrew Stephenson, Marketing Director for Treasure Data as he explores the 5 key functions of a Customer Data Platform, or CDP.

As part of our Explainer Series, Andrew delves into the world of Customer Data Platforms, including the what, the why, and the how of the space. 

From the collection of first-party data, to data cleaning, to creating smart audiences, we'll see why a CDP is vital for understanding customers contextually. 

As Andrew mentions, a CDP allows marketers to understand the triggers and messaging to be sent to each group. But it's so much more than that.

With the death of the third-party cookie, first-party data solutions like a CDP are vital.

Don't miss out on discovering:

  • What a Customer Data Platform actually is
  • Why a CDP is important 
  • How a CDP fits into your existing marketing stack

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