2025 Marketing Academy Planning: a roadmap for success in the AI era

• When: 20th November 2024 - 10:00 PT / 13:00 ET / 18:00 GMT
• Where: Online 
• Who: Carlos Doughty, CEO & Course Instructor, LXA and Rachael Smith, Managing Director, LXA

Have you been swept away with all the talk of AI Agents and find yourself pondering their impact on your marketing academy?

You’d be forgiven for being at a loss about the immediacy of the threat…or opportunity depending on your perspective.

With the deafening noise surrounding AI advancements, it can be tricky to navigate your present challenges and be best prepared for what’s to come.

AI, or more specifically AI agents do signify a seismic shift in the roles, responsibilities and skills a modern marketing team requires. Are we facing augmentation or replacement? How soon is this likely to reach widespread adoption? Where should I start? What even are “AI skills”?

In this webinar, LXA is laying out your five-year preparation roadmap. We’ll look at the immediate, medium-term, and longer-term threats, risks, opportunities, and actions marketing capabilities professionals should focus on to ensure their teams have what it takes to thrive in an AI era.

While AI capabilities are advancing with breakneck speed, Scott Brinker’s ‘Martec’s Law’ diagram reminds us that while technology moves quickly…organisational adoption is still a cumbersome beast.

With these challenges and opportunities is your marketing academy ready for 2025?

As this year wraps up and attentions move to 2025 preparations, this planning and prediction session will explore the marketing skills and knowledge needed to thrive in the new AI era.

We'll discuss strategies for designing education programmes tailored to different learner levels, marketing disciplines, and modalities, ensuring deep engagement and impactful learning experiences.

We welcome you to join us for this webinar and put your marketing academy and your marketing team at the forefront of the AI movement next year and beyond.

The session will cover:

• AI's Influence on Marketing: How AI is transforming marketing roles, skill sets, and organisational structures.

• Emerging Roles and Functions: Key trends in specialised marketing roles like Marketing Technologists and AI strategists. 

• Tailoring Education Programmes: Approaches for designing programmes for various learner levels and marketing disciplines.

• Flexible Learning Modalities: Best practices for blending digital, in-person, and hybrid learning experiences.

• Driving Engagement and Impact: Strategies to foster active participation and create meaningful, measurable learning outcomes.

Carlos Doughty

Carlos Doughty is the Founder and CEO of LXA, having bootstrapped the business from his sofa into a globally leading education company in tech, growth marketing, martech, and marketing operations. He has built a community of over 100,000 enthusiasts in tech, marketing, martech, ad tech, and salestech.

With rich experience in digital transformation programs ranging from CRM and MAP to CDP, he possesses deep knowledge and expertise in running tech and marketing initiatives.

Carlos has consulted on projects for various enterprises and startups across industries, working with prominent brands such as HSBC, Euromoney, JP Morgan, and Freshfields. His global experience spans delivering projects in cities like London, New York, Beijing, Hangzhou, and Singapore.

A regular keynote speaker at marketing and tech events worldwide, he brings nearly two decades of experience in growth, marketing, and technology. He is also the host of the #MarketingBookClub, where he has interviewed notable figures such as Seth Godin and Scott Galloway. In recognition of his contributions, Carlos was named MarTech Business Leader of the Year in the UK.

Rachael Smith 

Over a decade in the game, Rachael has extensive marketing experience in Entertainment Media, Publishing, Events and Education for B2B and B2C audiences. Rach joined the LXA team as its first official employee when the business launched, and has been instrumental in its growth and development across all events, courses and resource products.

As a hands-on 'Fat-T' marketer, she has a breadth of knowledge across content, operations, campaigns and strategy, and more, unafraid to roll up her sleeves and find creative solutions to complex problems.

Rachael is passionate about testing, learning and optimising with an insatiable hunger for new knowledge. Her skill set proves transferable across a range of industries and campaigns boasting record label partnership campaigns for Ed Sheeran through to managing the digital content strategy for leading magazine brands such as Marie Claire and Women's Health to lead growth for LXA's Education Portfolio and AntiCon event series.