The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


Your Guide to MarTech Tool Consolidation

Three benefits to simplifying your tech stack

Download this eBook to learn about the three main benefits to simplifying your tech stack and avoiding tool fatigue across your digital teams.

Avoid tool fatigue and gain three benefits by consolidating your tools .

With over 8,000 marketing technology tools on the market, it’s no surprise that digital teams are dealing with tool fatigue. Tools are often under-utilized, teams aren’t properly trained on how to use them, and tool governance means that work quickly becomes unmanageable.

In this eBook, we discuss the three main benefits of tool consolidation:

  • Gain centralized visibility and reduce silos
  • Set goals and forecasting
  • Save on costs

Don’t let your digital team be the ones saying they use only 61% of the functionality available in their MarTech portfolio.

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