The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


AntiConLX Global 2022 - Building Playable Experiences into your Marketing Strategy

Imagine you’re able to engage your audience effectively, intentionally, and with certainty. All through adding one tactic to the trusty toolbox: gamification. Games are a form of interactive content that drives value, whether that’s time spent, footfall, revenue, or whatever you KPI may be. With TikTok and Netflix trialing games in their experience and making moves towards being playable brands, it’s time for the rest of us to consider how playable experiences fit into our marketing. In this session, we’ll use this as a jumping off point to imagine what’s possible when you put play at the heart of your marketing.


Libby Jackson, Enterprise Manager, Playable