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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Website Experience Trends That Are Shaping Online Retail

Uncover the latest website experience trends and some key areas for improvement.Website-Experience-Trends

Online retail has been growing steadily for more than a decade, but the Covid-19 pandemic has led to a rapid acceleration of online retail which has brought many new customers online.
 
The potential online market for retailers in Australia and New Zealand is now much larger, and this makes website experience and a strong SEO strategy more important than ever.
 
In this report, produced by MarTech Alliance in partnership with Siteimprove, we use benchmark data from the Top 50 online retailers in Australia and New Zealand to see where they are in terms of website experience, and some key areas for improvement.

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