The Content experience: Using content to drive growth in a down economy
In 2023, brands must deal with the aftermath of an unprecedented couple of years and adapt to a seismic shift in buyer behavior. The pandemic turbo-charged the transition to an online-only economy, with physical opportunities becoming a secondary concern for brands looking to beat the competition.
The economy finds itself poised in a delicate position, with potential customers hamstrung by reduced spending power and brands faced with driving both growth and results with a tighter budget (all while fending off other brands trying to do the same).
In this unmissable guide, we dig deep into the power of the content experience and why it demands to lead the strategy of any brand looking to make a significant impact in 2023 and beyond.