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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 18/08/22

This Week in Martech: ⚙️ Conductrics Integrates Customer Surveying Capabilities ⚙️ Reputation Adds New Social Experience Features 👥 Invoca Announces New Integration With Five9 ✍️ Pantastic Acquires LimeSpot Solutions Inc. ✍️ insightsoftware Acquires Dundas

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Conductrics Integrates Customer Surveying Capabilities

Conductrics, a digital experimentation and AI SaaS company, has revealed it has integrated customer surveying capabilities into its A/B testing, experimentation, and optimisation platform. 

"Working alongside our client partners, it became clear that even though tools for experimentation and optimisation are extremely powerful, they have been inherently limited because no matter the type of A/B Test or ML algorithm, experimentation and personalisation has lacked visibility into a key, and necessary, source of information – the voice of the customer," said Conductrics' co-founder and CEO Matt Gershoff

Reputation Adds New Social Experience Features

Reputation, a company which specialises in reputation experience management has announced it has developed a number of updates to its social customer experience product suite. These features are Instagram Carousel Posts, TikTok Integration, New Social Monitoring Tools, Smart  Insights Widgets for Social Listening, and Optimal Publish Times. 

Invoca Announces New Integration With Five9

AI-powered conversational intelligence platform Invoca has announced a new integration with Five9, a cloud contact centre solution. Gregg Johnson, CEO of Invoca, said: “We are thrilled to expand our partnership with Five9. Together, we are empowering marketing and contact centre teams to drive revenue growth, optimize the customer experience, and stand out from the competition.”

Pantastic Acquires LimeSpot Solutions Inc.

Pantastic Networks, an eCommerce company which provides products and services to independent businesses, has announced its acquisition of LimeSpot, an AI-powered eCommerce personalisation application.

“We’ve known LimeSpot for many years and have always been impressed with their AI technology and the value they are able to provide to their customers,” said Pantastic Cofounder and CEO Scott Rafer.

“LimeSpot’s AI-powered personalisation application allows brands to be highly efficient so they see consistent, meaningful growth in their business while delighting their customers.”

insightsoftware Acquires Dundas

insightsoftware, a provider of reporting, analytics, and performance management solutions, has announced it has acquired Dundas Data Visualisation, a business intelligence, analytics, and data visualisation platform.

This deal accelerates innovation for the growing Logi suite of embedded analytics solutions at insightsoftware.

MarTech News Round-up – over and out.

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