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What you need to know about CDPs

Join Andrew Stephenson, Marketing Director for Treasure Data as he explores the 5 key functions of a Customer Data Platform, or CDP.

As part of our Explainer Series, Andrew delves into the world of..

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How marketing operations leaders are working smarter with data and tech

Watch on-demand: How marketing operations leaders are working smarter with data and tech

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Report: State of AI Marketing & Sales

With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and..

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Marketing Capabilities Excellence: Developing & Delivering Your Marketing Capability Program & Academy

A guide to assessing marketing capabilities, planning and delivering a capability program and academy.

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Marketing & Sales Technology Predictions

The latest marketing, sales and technology trends for 2024, looking at data challenges faced by marketers, the growth of AI, and more.

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The State of Martech & Marketing Operations

The State of Martech & Marketing Operations examines the technology challenges organisations are facing, through a survey of CMOs. The industry continues to grow, and maturity levels are improving,..

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State of Sales Enablement, Operations and Technology 2023/24

The State of Sales Enablement, Operations & Technology examines how organisations are adopting sales enablement strategies to deal with a more digital, and more complex, sales process. While..

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The Instagram and Facebook Algorithm Updates for 2023

Social media platforms, and the demands of their users, are continuously evolving, updating, and shifting. So, marketers need to be constantly aware of the changes in order to remain on the feeds,..

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The State of Martech Report

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one being finding the skills and talent needed to drive martech..

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Periodic table of Martech and Marketing Operations

The Periodic table of martech and marketing operations contains a five stage process for looking at your organisation's marketing technology strategy.

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What Is A Chief Experience Officer (CXO)?

Customer service is considered a priority for many companies. But who's responsible?

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Word of Mouth Marketing: Stats and Trends for 2023

Word of mouth marketing drives a whopping $6T of annual consumer spending and is estimated to account for 13% of consumer sales.

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Data and Privacy : Stats and Trends for 2023

Companies are beginning to feel the impact of this shift towards data privacy, with 97% saying they're planning to increase their spending on protecting consumer data.

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Growth Hacking: Stats and Trends for 2023

Some key growth hacking statistics and trends for 2023. Check out how to growth hack, and how to become a growth hacker, through case studies and industry trends.

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Salestech: Stats and Trends for 2023

What does the current and future salestech landscape look like? Here's some statistics and trends to help you figure it out.

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Why is Zero Party Data the Future?

Zero party data is a window into how privacy and customer experience will work in the future. Zero party data is when a customer willingly and proactively shares information with a company. This..

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Super Bowl Marketing: Stats and Trends for 2023

Who are the winners and losers in the Super Bowl advertising space? Here's some statistics and trends to help you figure it out.

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Metaverse and Marketing: Stats and Trends for 2023

There are predictions out there that Metaverse could reach the $800B mark by 2024, as it is already sitting at around $47B thanks to a surge of interest in 2020 when the pandemic peaked.

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What's The Difference Between Web 1.0, Web 2.0, And Web 3.0?

What is Web 3.0? Well, you can't begin to understand the third one, without understanding what came before it. So, what is Web 1.0? What is Web 2.0? And what will the web look like in the future?

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What is Metatech?

Meta-this, meta-that. What happened to good ol' NFTs. Ah, a simpler time. But what is metatech, and what does it mean for the future of well, everything?

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What is a Chief Growth Officer?

A chief growth officer CGO is responsible for managing a company's growth, whether measured in terms of revenue or metrics like employee engagement. A CGO's role is to to collaborate, measure, and..

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WTF NFT - The Top 10 NFTs You Can Buy Right Now

It's only been a couple of weeks since the world went NFT-mad, putting bids on that random meme that lives in the recesses of your 15-year-old mind, or buying artwork that can never actually be hung..

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AntiCon - May 2025

The anti-conference | AI, Marketing & Sales Transformation Decoded

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Certificate: Marketing Technology Course

This course covers the A-Z of auditing and developing your marketing technology strategy.

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Certificate: Marketing Operations Course

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

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Certificate: Sales Enablement & Sales Ops Course

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

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AntiConLX DialUp with Scott Brinker & Darrell Alfonso

Watch our career special online AMA with Scott Brinker & Darrell Alfonso on-demand

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Sales Enablement Success

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