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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Sales Enablement Success

with Aaron Ross
22 February 2023 | Online | 15:00 GMT

Watch on demand now

With the practice of sales enablement rapidly evolving, there is a rise in the demand for sales enablement specialists. It’s no surprise. The very best sales organisations are adopting sales enablement as a strategic approach. They’re uniting their sales, marketing and operation teams around a common goal – providing their salespeople with the right resources, content, processes, training, and technology.

  • How do I develop and implement sales enablement excellence?
  • How do I build sales enablement capabilities to drive growth?
  • How can I identify the issues relating to the current state of sales enablement?
  • How can I provide my salespeople with the right resources?

To answer these key questions we were joined by Aaron Ross and Winnie Palmer from Seismic as we took a deep dive into the state of sales enablement.  

Sponsored by:

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