Transform your ABM Strategy with the Account-Based Marketing Periodic Table

Are you getting ready to start designing your ABM strategy? Maybe you already have an ABM strategy that needs optimising. Regardless of where you are in your Account-based journey, having a handy cheat sheet in your back pocket can’t hurt!

There are plenty of perils to navigate when it comes to ABM. Sometimes, it’s getting complete corporate buy-in, you may struggle with alignment between sales and marketing. How will your team identify, prioritise, and categorise those key accounts?

This is your practical tool that breaks down the essential components for developing your ABM strategy. Some elements are straightforward, while others may be less obvious. It will help you make informed decisions about what to include and exclude from your strategy and tactics.

Use the periodic table as a checklist, a reference point, as the foundation for internal prioritisation, or to inform your planning canvas.

If nothing else this infographic showcases the vastness of the ecosystem of influences on ABM excellence.

Download a large, high-resolution version of the Account Based Marketing Periodic Table by completing the form. 

Explore the pillars of the ABM Periodic Table

Each pillar of the ABM Periodic Table is designed to address specific aspects of your ABM strategy:

Strategy 
The Strategy pillar focuses on the foundational aspects of ABM, including the planning, execution, and continuous improvement of ABM initiatives. This pillar provides a structured approach to identifying, targeting, and engaging high-value accounts, ensuring that marketing efforts are aligned with overarching business objectives and competitive landscapes.  
 
People 
The People pillar emphasises the importance of human resources and collaboration in executing ABM strategies. By focusing on the people involved, this pillar ensures that the right skills, roles, and alignment are in place to execute ABM strategies effectively, fostering collaboration and efficiency.  
  
Technology 
The Technology pillar covers the tools and platforms essential for implementing and managing ABM programs. This pillar ensures that marketers have the necessary technological tools to support their ABM strategies, enabling data-driven insights, automation, and personalised engagements at scale. 
  
Operations 
The Operations pillar focuses on the processes and practices that support the execution of ABM strategies. This pillar ensures that ABM strategies are executed efficiently and ethically, with well-defined processes and collaboration frameworks that support continuous improvement. 
  
Emerging Trends 
The Emerging Trends pillar highlights the importance of staying ahead with the latest developments and innovations in ABM. This pillar keeps marketers informed about the latest trends and technologies, ensuring that their ABM strategies remain innovative and effective in a rapidly evolving landscape. 

By understanding and leveraging these pillars, you can develop comprehensive, effective, and forward-thinking ABM strategies that align with your business goals and adapt to market dynamics.

Ready to transform your ABM strategy?

Download the LXA Periodic Table of ABM now, and start driving excellence in your strategic and tactical plans.

Disclaimer: The LXA Periodic Tables are handy infographics for illustrative purposes only to help spark your thinking when tackling your ABM strategy. You might debate the inclusion or exclusion of a particular element - and we encourage that healthy dialogue in deciding what’s best for your business!