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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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LXA MBA: Marketing Technology (MarTech) Essentials

Built around the LXA 4Ps of Marketing Technology© framework, this 6-week course will provide you with a holistic overview of the who, what, why and how of martech. It will help you uncover valuable insight around auditing your martech maturity and developing your marketing tech strategy with impact.

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WHAT

LXA MBA

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WHEN

November 2022

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WHERE

Online

Download the course brochure

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LXA MBA Membership helps you build your skills in marketing, sales, & tech

LXA MBAs are mini-MBA programmes designed for busy, ambitious marketing, sales and tech professionals

Build the skills you need
to stay ahead.

Advance your career and boost your earning potential.

Build the skills you need
to stand out.

Gain recognition and reward with CPD points, a LinkedIn digital badge, and certification.

Build the skills you need
to make a difference.

Impact and drive performance within your business in a meaningful way.

Build the skills you need
to connect.

Grow your network of professional connections that can last a career and beyond.

Build the skills you need
for less.

Gain the skills you need in less time and with a lesser investment compared to a business school.

6-Week Course Programme

 
1

Module 1: Marketing Technology Landscape, Trends & Insights

  • The what, why, who & how of martech
  • The evolution of the marketing tech landscape

2

Module 2: MarTech Planning & Strategy

  • Auditing & scoring your marketing technology platforms, people & processes
  • CX mapping
  • Gap analysis
  • Business and martech goals alignment
  • Aligning your martech initiatives to your business goals & CX

 

3

Module 3: MarTech People & Teams

  • The role of a marketing technologist
  • The roles, functions & skills of a martech team
  • Building a powerful martech team
4

Module 4: MarTech Platforms, Apps & Ecosystems

  • Martech solution mix & match to CX
  • Business requirement gathering
  • Mapping your marketing stack exercise
  • Marketing stack integration
  • Selecting tech the right way
5

Module 5: MarTech Process & Operations

  • Project Management Process
  • Process & ops efficiency & effectiveness
  • Bringing it altogether

Course Format

Where EdTech meets MarTech

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Example Timetable

LXA MBA Example Timetable
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Course Instructor: Carlos Doughty

  • Named 2020 Marketing Technology Business Leader of the Year (UK)
  • Host of the weekly martech news video series
  • Marketing & tech book club podcast host - Interviewing the world's most famous marketers and entrepreneurs including Gary Vee,  and Seth Godin.
  • Researcher of UK & APAC marketing technology supergraphics.
  • Former chief marketing technology consultant to some of the world's largest law firms, agencies, manufacturing, financial services and media companies, as well as tech scale ups.
  • Founder of LXA (formerly MarTech Alliance) from his front room.
  • Regular featured presenter. Has delivered a series of leading marketing & tech events across Madrid, Helsinki, Delhi to London
"I highly recommend the 4Ps of marketing technology course to any marketing ops professional interested in professional growth and advancement. It presents both a great opportunity to connect and network with leaders in the Martech space, and also to engage with the rich content and use cases provided in the program to address challenges many organizations deal with today, and I dare say will continue to in future."
Head of Marketing Operations

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"This course provided some fundamental information and frameworks specific to the MarTech space, which I will be using in our business to drive better Marketing."
Senior Marketing Automations & Operations Manager

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Who should become a member?

Care about marketing? You should care about martech. Email marketing? It’s martech. CRMs…martech. Data management, also martech. Martech is big business and it’s deeply ingrained in all your marketing activity…

All Courses

Check out every LXA MBA 

LXA MBA: Essentials of Marketing Operations

4th Nov 2022

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

Course

LXA MBA: Essentials of Marketing Technology

4th Nov 2022

This course covers the A-Z of auditing and developing your marketing technology strategy.

Course

LXA MBA: Essentials of Growth Hacking

4th Nov 2022

This course will teach you the technical marketing, behavioural psychology and experimentation skills that underpin the cutting-edge field of growth hacking.

Course

LXA MBA: Marketing Operations Mechanics

4th Nov 2022

This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.

Course

LXA MBA: Essentials of Sales Enablement

4th Nov 2022

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

Course

LXA MBA: Essentials of Account Based Growth

4th Nov 2022

This course combines the key models of Account Based Marketing, Account Based Sales and Account Based Experience to help you drive long term growth and retention.

Course

LXA MBA Membership

Extend your learning beyond a single course with membership options offering access to 6 comprehensive mini-MBAs every 2 months. Additionally, you’ll have access to monthly events, and fresh resources published weekly. No hidden fees, just all you can learn membership package.

Premium

Access to one course for you

£1450
per course
SINGLE COURSE ACCESS
Online events
Alumni Digital Community Space
In-person events
Half-yearly briefing sessions

Platinum

Unlimited course access for you & your team

Get in touch
custom packages available
UNLIMITED COURSE ACCESS
Online events
Alumni Digital Community Space
In-person events
Half-yearly briefing sessions
Product
Unit Price (ex VAT)
Qty
Value
6 LXA MBA Courses to pick from – Join 3 cohorts per annum
£1,450
3
£4,350
AntiConLX Global Event / In-person Campus Pass
£550
2
£1,100
50+ premium guides and reports per annu
£1,980
1
£1,980
6 month briefing sessions
£500
2
£1,000
Lifetime digital campus access – private community space
£1,000
1
£1,000
Annual private event access
£1,000
1
£1,000
Total
£10,430
£2,995
Save 71%

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