Certificate: Marketing Technology (MarTech) Essentials

Course Instructor: Carlos Doughty

Founder & CEO of LXA. Bootstrapped business from his sofa to the leading education business in martech
Built a 0 to 100k+ community of martech, salestech, adtech and nexttech lovers
Rich experience in digital transformation programmes from CRM, MAP to CDP
Experience consulting and executing projects for enterprise through to start-ups, cross industry, globally including brands such as HSBC, Euromoney, JP Morgan
Global project experience having delivered projects across New York, Singapore to Shenyang, Amsterdam, Hong Kong to Hangzhou, Boston, Qingdao, Yantai, Paris, Jinan, Shanghai, London, Beijing and Brussels
Regular keynote speaker at marketing & tech events across the globe
Nearly two decades of growth, marketing and sales experience
Librarian for the #MarketingBookClub, interviews with the likes of Gary Vaynerchuk, Seth Godin, Scott Galloway, and more
Named 2022 MarTech Business Leader of the Year (UK)
Self-confessed (and proud) martech nerd

Effective customer journey mapping
Run a martech gap analysis
Current and future martech maturity auditing and mapping
Diagnose key barriers to martech maturity
Identify key initiatives for driving the martech vision
Comprehension of the roles and functions to incorporate in the marketing operations function.
Clear understanding of RACI adoption to drive performance
Effective marketing stack design
Confidence selecting marketing tools the right way
An understanding of marketing operations effectiveness and efficiency core components

Comprehensive

Packed with the deep learning content to develop true martech excellence.

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Practical

Rich resources and exercises to bring the learning experience to life.

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Engaging

From course production levels to gamified learning design and peer-to-peer learning. Our design promises deep engagement.

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Flexible

Adaptable and self-paced to wrap around your schedule.

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Certified

You’ll get certified in martech as well as a digital badge to display on LinkedIn.

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Continuous

Access the LXA community, events and content library to continue your learning.

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"I highly recommend the 4Ps of marketing technology course to any marketing ops professional interested in professional growth and advancement. It presents both a great opportunity to connect and network with leaders in the Martech space, and also to engage with the rich content and use cases provided in the program to address challenges many organizations deal with today, and I dare say will continue to in future."

Head of Marketing Operations

"The course was fantastic for providing structure to strategically thinking about the Martech teams’ function, responsibilities and key players within any organisation. The exercises serve as a really valuable framework to develop your own martech strategy and Carlos’ advice both in the recorded and live Q&A sessions which helped me a lot. I learnt an enormous amount, all of which will be really helpful in my career."

Senior Manager, Marketing Technology & Insight

When does the course start?

We run three intakes a year, one in February, July and November.
The next course starts on 20th February 2023

How does the final course project work?

The course work is based on the exercises you complete in each module. You then compile it all together with your analysis and submit as the final course project.

Is the coursework mandatory?

The coursework is not mandatory but we recommend you submit the module coursework along the way and the final project to show your learnings

How does the interactive Q&A work?

You can submit your questions in advance at any time during the course about the latest modules. Carlos will answers all of the questions during the live Q&A session.

You'll have the option to sign up for the live Q&As and have calendar reminders so you don't miss it! You can also submit questions during the Q&A and the session will be available to access on demand afterwards.

What is the difference between on-demand and cohort-based?

Cohort-based

6 weeks access to complete the course
Modules released progressively
Interact with the course instructor via scheduled live Q&A sessions
Receive comprehensive feedback and commentary on submitted coursework
Engage with fellow learners on the same timeline as you

On-demand

12 weeks access to complete the course
Modules released upfront
Learn at your own pace

How long will it take to complete the course?

We recommend spending at least 2 - 3 hours per week

How much is the course and how do I book?

The course is £1,450 for individuals and to start your enrolment fill out the email form at the top of the page.

For group bookings please email hello@lxahub.com (we've got group discounts!)

How will I access the course?

Once you've completed your enrolment, you'll receive a detailed FAQ pack of what you can expect.

On the day of the course you'll receive a welcome email from our learning experience platform to set up your profile and start learning!

Do you offer options for training my team?

Yes! Options for teams include group bookings for cohort-based or on-demand certificate courses. Alternatively, customised options are available for private digital campus spaces where your team can undertake a course together and get tailored instructor feedback.

To find out more, book a chat here.

Certificate: Marketing Operations Essentials

12th June 2023 | This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

ENROL

Course