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Courses

Learning Resources

Marketing Resources

In-Person Events

More

Learning Solutions for Corporates

Drive your marketing transformation: Reskill, upskill & reinvent your marketing team

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Ensure entry and early-stage marketers have strong digital marketing literacy.
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Establish a core baseline of marketing competencies and common language.
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Refresh and maintain a solid level of knowledge in the timeless foundations of marketing.
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Create a centralised master learning library that effectively supports varying learning levels and roles.
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Upskill and reskill marketing and sales in digital skills.
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Establish and maintain a modern marketing team.
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Empower less technical/non-digital marketers to become more self-sufficient.
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Fill gaps and fulfill training needs in existing established marketing academies.
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Create and upskill a centre of excellence (COE).
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Create future-ready marketers well-equipped to embrace emerging marketing competencies.
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Develop and embed a culture of continuous learning.

Corporate Learning Solutions

We offer a comprehensive suite of learning experiences to upskill and reskill your company. We provide both breadth and depth of the full spectrum of marketing competencies. Offered through our learning membership subscription and custom instructor led live workshops. 

We move from AI and digital marketing literacy, timeless fundamentals, to best practice and playbooks, strategic development.

We cover AI to Automation, omnichannel to personalisation, DX to data management, CX mapping to tech stacking, ecommerce to martech, enablement to activation. (And our portfolio is growing monthly).

Your Marketing Academy

Mix and match our products to wrap around your marketing academy.
Or we can partner to develop your academy from scratch. 

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MEMBERSHIP

Unlock access to over 100+ learning experiences. Multi-format content is delivered via short courses and workshops, a resources bank of tools, calculators, frameworks, premium reports, and certified deep-dive courses.

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Instructor Led Online Workshops

Select from a range of marketing workshops offered through blended learning delivery: a combination of learning library on-demand content and live online instructor led sessions customised to your training needs. Through our expert course instructor network content is tailored to your industry and company.

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Who we train:
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How we personalise our learning solutions to your training needs

Number_One

Learning Level

A range of content and learning experience options to match learners from entry/early stage to seasoned individuals. From the foundations, to intermediate to specialist/advanced.

Number_Two

Capabilities & Competencies

Access breadth of courses, lesson and resource content across the full spectrum of marketing competencies to support all your global team’s needs
Number_Three

Learning Experience

Build learning paths with multi-modal learning experience for maximised engagement.

Number_One
Learning Levels
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Foundations

To establish a strong baseline to build upon with content designed to help marketers grow and strengthen in the areas of:
  • Timeless fundamentals knowledge 
  • Marketing mindset & power skills
  • AI& Digital marketing literacy
  • Conversational in the language of marketing
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Intermediate

To deliver against industry and business standards to improve performance and efficiencies with content focused on:
  • Strategic principles
  • Best-practice understanding
  • Adopting & embedding best-practice
  • Planning excellence
  • Agency & project management
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Specialist & Advanced

To develop specialist skill sets and a strategic mindset the propels business performance with content focused on:
  • Technical marketing skills
  • Strategic excellence
  • Operational excellence

Number_TwoCapabilities & Competencies

AI & Digital Marketing Literacy

Create baseline level of AI and digital marketing knowledge and a common language for early stage marketers. Enable quick and easy refresher access to digital marketing for experienced marketers.

  • AI marketing literacy
  • Digital marketing Fundamentals
  • Intro to Influencer & Social Media Marketing
  • SEO Core Concepts
  • Paid Media Foundations
  • Marketing Financial Literacy
  • eCommerce Fundamentals

Classic
Marketing

Ensure the core fundamentals of marketing are understood and form the frame within which new ways of marketing are established. Establish coherent, consistent and effective ways to brief and manage agencies.

  • Agency Briefing & Management
  • Branding Principles
  • Corporate Messaging
  • 4Ps/7Ps of Marketing
  • STP Segmentation, targeting, positioning

Mindset & Power
Skills

Develop growth and challenger mindset culture. And embed smart effective ways of working.

 

  • Challenger Brand Mindset
  • Growth Mindset
  • Marketing Project Management
  • AI Marketing Prompt Engineering
  • Challenger Mindset
  • Ways of working

Brand, CX &
Strategy

Ensure marketing efforts are wrapped around the customer and strategically aligned to the broader vision, goals and business outcomes.

  • Challenger brand development & mgt
  • Brand Principles
  • Category Management
  • Customer Centricity
  • CX Journey Mapping & Alignment
  • Strategic Analysis & Goal Setting
  • Budgeting & Forecasting

Data &
Analytics

Instill a data informed approach to decision making and activation.


  • Analytics & Insight
  • Data Driven & Data Informed
  • Data Marketing stack
  • AI Enabled Marketing
  • Data Ethics & Compliance
  • Marketing modelling in Excel

CX & Omnichannel Effectiveness

Deliver consistent, contextualized and personalised communications across a mix of channels and CX touchpoints. Provide best practice approach to channel management

  • Omnichannel & Personalisation
  • Orchestration & Automation
  • Email, App, SMS & WhatsApp
  • Search, Social & Display
  • UI, UX & CRO
  • Customer Loyalty & Advocacy

Marketing
Operations

Drive marketing efficiency and empower and enable marketers to operate with speed and impact.


  • Project Management
  • Ways of Working
  • Campaign operations
  • Governance
  • Administration
  • Enablement

B2B Marketing, ABM & Sales

Develop best in class B2B marketing and sales performance. Align marketing and sales teams.


  • Account Based Marketing (ABM)
  • Account Based Selling (ABS)
  • Sales & Marketing Alignment
  • Sales Enablement
  • Sales & Marketing Operations

eCommerce & Martech Tools

Build a strategic, CX focused approach to ecommerce. Audit, select and implement the marketing tools that wrap around your CX and marketing channels to maximize performance.

  • Martech, Ad Tech, Salestech Landscape
  • Digital Commerce
  • Digital Retail Media
  • Category Management
  • Stack Design
  • Selection & Implementation
  • Platform Enablement

AI &
Automation

Embrace AI of the possible in marketing. Uncover optimal automation and AI enabled ways to advance marketing efficiency and effectiveness.

  • AI-Enabled Marketing
  • Marketing Automation Activation
  • Workflow Automation
  • Predicative Analytics
  • GenAI Content Creation & Management

Number_ThreeLearning Experiences
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Short Courses
& Lessons

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Certified Courses & Workshops

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Tools, Frameworks & Templates

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Best practice Guides & Research Reports

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Platform
Demonstrations

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Simulation-Based Exercises

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Hand-picked for you

Check out this selection of events and resources for the Marketing Capabilities community

EXPLORE
"I highly recommend the 4Ps of marketing technology course to any marketing ops professional interested in professional growth and advancement. It presents both a great opportunity to connect and network with leaders in the Martech space, and also to engage with the rich content and use cases provided in the program to address challenges many organizations deal with today, and I dare say will continue to in future."
Head of Marketing Operations

Meta_Platforms_Inc._logo

 

"Over the past weeks, I've delved into the world of cutting-edge sales and marketing strategies, gaining valuable insights and expertise that will undoubtedly propel our business forward. The course at LXA Academy has equipped me with the latest tools, techniques, and industry best practices, empowering me to drive results and exceed expectations in our ever-changing market landscape."
 

Legal & General

 

"This course provided some fundamental information and frameworks specific to the MarTech space, which I will be using in our business to drive better Marketing."
Senior Marketing Automations & Operations Manager

gamesys logo

 

"The course was fantastic for providing structure to strategically thinking about the Martech teams’ function, responsibilities and key players within any organisation. The exercises serve as a really valuable framework to develop your own martech strategy and Carlos’ advice both in the recorded and live Q&A sessions which helped me a lot. I learnt an enormous amount, all of which will be really helpful in my career."

Senior Manager, Marketing Technology & Insight

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"I cannot recommend LXA enough for their Marketing Operations and Technology courses. Darrell Alfonso led our Global Marketing through The Essentials of Marketing Operations. The course was insightful, thought provoking and up to date with best practice. Best of all it was accredited"

 

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What common use cases do we solve?

  • Establish AI literacy across the entire marketing department
  • Ensure entry and early-stage marketers have strong digital marketing literacy
  • Establish a core baseline of marketing competencies and common language team wide
  • Refresh and maintain a solid level of knowledge in the timeless foundations of marketing
  • Upskill and reskill marketing and sales in digital skills
  • Empower less technical/non-digital marketers to become more self-sufficient
  • Fill gaps and fulfil training needs in existing established marketing academies with specific topic workshops
  • Create and upskill a centre of excellence (COE)
  • Create future ready marketers. Equipping marketers with the skills and knowledge to embrace the latest and greatest marketing competencies
  • Develop and embed a culture of continuous learning
  • Establish and maintain a high-performance marketing team

Who we do it for?

Generalist

  • Branding
  • Marketing
  • Technology
  • Operations
  • Programme & Project
  • Sales
  • Business Development
  • Career Movers

 

 

Example job titles; Marketing graduate, brand manager, marketing executive, , operations manager, BDMs, etc.

Leaders

  • Branding
  • Marketing
  • Data & Analytics
  • Digital
  • Transformation
  • Technology
  • Sales
  • Revenue
  • Growth

 

 

Example job titles; Heads & directors of marketing, GMs, MDs, Heads & directors of digital, etc

Specialist

  • eCommerce
  • Digital
  • Marketing Operations 
  • Marketing Automation & Tech
  • Agency MDs / Consultants
  • CRM / CDP / Data / Email
  • Digital marketing
  • SEO
  • ABM / Demand Generation
  • Sales & Revenue Operations
  • Sales Enablement
  • Transformation / Innovation


Example job titles; CRM manager, ecommerce manager, marketing operations manager, sales operations manager, etc.

Why LXA?

Decades of Experience

Our team and network of instructional designers, SMEs, content operations managers, and learning experience design specialists each have decades of experience.

Crafting over 500 learning experiences for our 50k+ community means our team is well-placed to design and deliver your learning content. 

Uniquely Informed

With an annual event series that gains us access to hundreds of global thought leaders, interviews and surveys with over two thousand enterprise CMOs each year, and an expansive network of practitioner course instructors, our access to knowledge and expertise is unmatched.

Fast, Fresh Content

Our proprietary AI enabled production capabilities ensure we can quickly create and update content as the marketing landscape, buyer behaviours and market changes evolve.

Plus, we offer live workshop options to provide to the minute updated training.

Personalised Learning Design

With our unique approach to learning design, we can expertly craft learning paths and experiences that match cohort learning levels, experience, role focus, and training needs.

From entry level, to intermediate through to specialist and advanced, content is curated with the end-user in mind.

Marketing Enablement Focussed

We don't just help you upskill and reskill your team. We focus on learning design of materials and experiences that connect to your marketing operating model, stack and ways of working. Learning becomes a catalyst to enable the broader marketing strategy and framework. Our learning supports your marketing enablement effectiveness.

Chat with our team on your training needs.

 

Enquire about Corporate Learning solutions