Workshop: Digital Asset Management
Learn how to maximise your Digital Asset Management investment with our comprehensive online workshop. Enhance brand consistency and streamline workflows.
We offer a comprehensive suite of learning experiences to upskill and reskill your company. We provide both breadth and depth of the full spectrum of marketing competencies. Offered through our marketing skills assessment, learning membership subscription and custom instructor led live workshops.
We move from AI and digital marketing literacy, timeless fundamentals, to best practice and playbooks, strategic development.
We cover AI to Automation, omnichannel to personalisation, DX to data management, CX mapping to tech stacking, ecommerce to martech, enablement to activation. (And our portfolio is growing monthly).
Mix and match our products to wrap around your marketing academy.
Or we can partner to develop your academy from scratch.
Chat with us on how we can develop your marketing academy, assessing your marketing capabilities to delivering live workshops.
Unlock access to over 100+ learning experiences. Multi-format content is delivered via short courses and workshops, a resources bank of tools, calculators, frameworks, premium reports, and certified deep-dive courses.
We can develop live workshops across a range of topics and learning experience types to match your training needs. Through our network of course instructors we can ensure we best match your use cases and industry requirements
A range of content and learning experience options to match learners from entry/early stage to seasoned individuals. From the foundations, to intermediate to specialist/advanced.
Build learning paths with multi-modal learning experience for maximised engagement.
Establish a strong baseline to build upon with content designed to help marketers grow and strengthen in the areas of:
Deliver against industry and business standards to improve performance and efficiencies with content focused on:
Develop specialist skill sets and a strategic mindset the propels business performance with content focused on:
Capabilities & CompetenciesCreate a baseline level of AI & digital marketing knowledge and a common language for early-stage marketers. Enable quick and easy refresher access to AI & digital marketing for experienced marketers.
Ensure the core fundamentals of marketing are understood and form the frame within which new ways of marketing are established. Establish coherent, consistent and effective ways to brief and manage agencies.
Develop growth and challenger mindset culture. And embed smart effective ways of working.
Ensure marketing efforts are wrapped around the customer and strategically aligned to the broader vision, goals and business outcomes.
Instill a data informed approach to decision making and activation.
Deliver consistent, contextualized and personalised communications across a mix of channels and CX touchpoints.
Drive marketing efficiency and empower and enable marketers to operate with speed and impact.
Harness the power of ABM and ABS to foster seamless alignment between sales and marketing teams. Enhance your sales enablement and operations to drive impactful, coordinated strategies that elevate business outcomes.
Build a strategic, CX focused approach to ecommerce. Audit, select and implement the marketing tools that wrap around your CX and marketing channels to maximize performance
Embrace AI of the possible in marketing. Uncover optimal automation, and AI-enabled ways to advance marketing efficiency and effectiveness.
Learning Experiences
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Check out this selection of events and resources for the Marketing Capabilities community
Packed with the deep learning content to develop true marketing excellence plus resources and exercises to bring the learning to life.
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Personalised learning path curation and a deep commitment to rich learning design. Courses are flexible and self-paced to wrap around learner schedules. Our design promises deep engagement.
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Our learning content library is continuously growing, month on month. Plus, your team can access our community platform and events to keep uprading.
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Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
Our training is certified, CPD accredited, and we issue digital badges for learners to publish on linkedin. This drives learner engagement and completion rates.
The details: Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum. Vivamus egestas ut justo ut pulvinar. Donec facilisis est velit, et tincidunt massa eleifend id. Nulla facilisi. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Praesent ultricies mollis lobortis.
Dolor sit amet, consectetur adipiscing elit. Ut ac blandit orci. Vestibulum laoreet placerat sapien, quis pulvinar libero varius sed. Fusce imperdiet efficitur varius. Nullam iaculis, orci vitae auctor hendrerit, dolor lectus varius dui, at rutrum est ipsum non ante. Duis ut vulputate enim, eu maximus dui. Sed in varius justo. Etiam egestas libero ac lorem efficitur, lacinia convallis elit rutrum.
(And the portfolio is growing monthly)
Short courses covers the spectrum of marketing competencies providing breath of knowledge and skills.
(And the portfolio is growing monthly)
Access to a rich catalogue of resources including CX mapping, maturity assessment, budgeting calculator, vendor selection, etc.
Available on-demand, cohorts and group digital academies
This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
This course covers the A-Z of auditing and developing your marketing technology strategy.
This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
This course takes you through every step you need to undertake, understand, design, and implement change for an ambitious future focussed company that can dominate for years to come
This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.
The global digital transformation market is expected to reach $2.8 trillion by 2025
(IDC)
Of companies believe that digital transformation is critical to their success
(McKinsey)
Expected growth in the demand for digital transformation skills by 2025
(World Economic Forum)
Is the size of the global martech and salestech market. Gain the skills to navigate a half a trillion-dollar industry.
Is a core focus for CEOs, CMOs, CROs & CSOs
Of CEOs place the importance of digital transformation as importance or the top of their boardroom agenda
Of CMOs agree that ‘martech is at the heart of their marketing strategy and critical to meeting customer’s expectations’
Of today’s marketing budgets are allocated to martech spend.
Of CSOs agree that ‘advancing our organisation's sales enablement strategy is key to driving our business performance’.
Of CMOs find it challenging when looking to recruit martech and marketing operations talent. They agree the market is lacking marketers with the necessary skills and knowledge.
Of CSOs agree that ‘the market is lacking sales professionals with the necessary salestech, data, sales content or sales operations skills and knowledge’.
"The course was fantastic for providing structure to strategically thinking about the Martech teams’ function, responsibilities and key players within any organisation. The exercises serve as a really valuable framework to develop your own martech strategy and Carlos’ advice both in the recorded and live Q&A sessions which helped me a lot. I learnt an enormous amount, all of which will be really helpful in my career."
"I cannot recommend LXA enough for their Marketing Operations and Technology courses. Darrell Alfonso led our Global Marketing through The Essentials of Marketing Operations. The course was insightful, thought provoking and up to date with best practice. Best of all it was accredited"
Our team and network of instructional designers, SMEs, content operations managers, and learning experience design specialists each have decades of experience.
Our proprietary AI enabled production capabilities ensure we can quickly create and update content as the marketing landscape, buyer behaviours and market changes evolve.
With our unique approach to learning design, we can expertly craft learning paths and experiences that match cohort learning levels, experience, role focus, and training needs.
🏠 | LXA HQ, 37 Cremer St, BK118, London E2 8HD
✉️ | hello@lxahub.com
☎️ | +44 (0) 203 2863766
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Company number: 10679461
