Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.
As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.
During this session, we will be presenting the power of digital storytelling and how you can leverage this method to elevate your brand and business across your entire client journey. From white papers to RFPs, we will be taking you through some tangible strategies to engage and delight your audiences with content that is interactive, immersive and effective. The outcome? Better conversions right through the funnel.
Speaker:
Joe Stubbs, Director Sales, EMEA & APAC, Ceros
LXA's 2023 Predictions for Martech, Salestech and Nexttech looks at some key trends across marketing and sales that we expect to play out in 2023.
This report looks at the capabilities of DAMs and key benefits. Sponsored by Adobe
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