AntiCon DialUp: How to power Netflix-level personalisation in your lifecycle marketing
Watch on-demand | Everyone knows Netflix has mastered personalisation. But how do they actually do it?
Sales is changing, but more importantly, so are your buyers. More than ever, B2B buyers are expecting online, on-demand buying experiences that rely less on live meetings or more on asynchronous information sharing. But the need for building personal relationships, clearly showing how you can help, and earning trust remain paramount - even in the digital sales world. Watch Vidyard's Yaalit Pereira to dive into how buyer preferences are evolving, and how to leverage video in new ways to deliver more personal, engaging, trustworthy, and on-demand buying experiences that work for both the seller and the buyer.
Learning outcomes:

Watch on-demand | Everyone knows Netflix has mastered personalisation. But how do they actually do it?
In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.
LXA's State of Data-Driven Marketing & Advertising Report looks at some key issues and trends around data-driven marketing.
Thursday 22 October 2026, CodeNode, London | Join industry leaders at the LXA Agentic AI Marketing Summit in London to explore practical AI applications in marketing and sales, enhancing skills and driving measurable impact.
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