Sales is changing, but more importantly, so are your buyers. More than ever, B2B buyers are expecting online, on-demand buying experiences that rely less on live meetings or more on asynchronous information sharing. But the need for building personal relationships, clearly showing how you can help, and earning trust remain paramount - even in the digital sales world. Watch Vidyard's Yaalit Pereira to dive into how buyer preferences are evolving, and how to leverage video in new ways to deliver more personal, engaging, trustworthy, and on-demand buying experiences that work for both the seller and the buyer.
Learning outcomes:
Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a competitive edge in the rapidly evolving marketing technology landscape.
25th June, online. Build a fully rounded and comprehensive understanding of digital marketing to advance your career.
AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State of Martech & Marketing Operations Report reveals how top organisations are transforming at speed — and how you can, too.
AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State of Martech & Marketing Operations Report reveals how top organisations are transforming at speed — and how you can, too.
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