AntiCon - May 2025
The anti-conference | AI, Marketing & Sales Transformation Decoded
Sales is changing, but more importantly, so are your buyers. More than ever, B2B buyers are expecting online, on-demand buying experiences that rely less on live meetings or more on asynchronous information sharing. But the need for building personal relationships, clearly showing how you can help, and earning trust remain paramount - even in the digital sales world. Watch Vidyard's Yaalit Pereira to dive into how buyer preferences are evolving, and how to leverage video in new ways to deliver more personal, engaging, trustworthy, and on-demand buying experiences that work for both the seller and the buyer.
Learning outcomes:
Video is an effective marketing tactic for building brand awareness, educating potential customers about products and audience building.
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