Sales is changing, but more importantly, so are your buyers. More than ever, B2B buyers are expecting online, on-demand buying experiences that rely less on live meetings or more on asynchronous information sharing. But the need for building personal relationships, clearly showing how you can help, and earning trust remain paramount - even in the digital sales world. Watch Vidyard's Yaalit Pereira to dive into how buyer preferences are evolving, and how to leverage video in new ways to deliver more personal, engaging, trustworthy, and on-demand buying experiences that work for both the seller and the buyer.
Learning outcomes:
Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a competitive edge in the rapidly evolving marketing technology landscape.
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With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and technology integration.
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