AI-Powered Personalisation: Driving Transformation with your CMS


Whether an organisation is beginning the process of digital transformation, or looking to take their online presence and customer experience to the next level, a strong digital foundation can be the framework that supports your online presence and overall online strategy.

A Content Management System (CMS) is well-placed to play this role. Used together with other tools such as Digital Asset Management (DAM), it can form the backbone of digital experiences, supporting content-driven strategies, and enabling organisations to stay agile, engage their audience, and drive digital transformation.

Effective transformation is about adapting to changing customer needs and behaviours and becoming customer-centric.  Using an AI-powered CMS, marketers can meet the need for greater personalisation and create better customer experiences.

This report, produced in association with Adobe, outlines some of the key challenges organisations face during digital transformation and the role a CMS can play as the digital foundation from which companies can evolve their digital presence.

Download the report to learn:

  • How the CMS is developing
  • The role of the CMS in driving digital transformation
  • How organisations can use new and emerging technologies, such as Artificial intelligence (AI) and Machine Learning (ML) to create better customer experiences through a CMS
  • The key differences between a 'traditional' CMS and an AI-powered CMS
  • How Qatar Tourism moved from a decentralised digital presence to a single cloud-based digital foundation to reach the next stage of its digital transformation




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