How to predict in an unpredictable world

The cost-of-living crisis appears to be deepening, with food, energy and fuel prices compounding the issues caused by global conflict and unrest. Consumers are concerned and their behaviours are changing. Organisations must rethink their strategies to better anticipate and adapt to these rapidly changing behaviours and spending habits, in order to survive, never mind thrive. In this session, we explore key industry insights covering: 

• Global consumer spending trends with a deep dive into the UK market
• Industry winners and losers when it comes to consumer web traffic
• The impact of ‘Buy Now, Pay Later’ on conversion rates