Your Guide to

Customer Data Platforms (CDP) vs Data Management Platforms (DMP)

CDP vis DMP cover-1Is a CDP or DMP Better for These 5 Marketing Applications?

The independent CDP Institute explains CDPs vs. DMPs, how each works, and which is best for a variety of marketing use cases and applications.

Easy-to-understand charts show which is best for your marketing and strategic needs, including:

  • Retargeting
  • New customer prospecting and new customer acquisition
  • CRM integration
  • Personalized product recommendations
  • Back-in-stock recommendations

Don’t end up with the wrong marketing technology for your organization’s needs! Get this free guide to make the right choice.

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