AntiConLX Global 2022 - How to move from tactical testing to strategic experimentation and personalization

digital transformation course with tom goodwin

Real-world results show that experimentation delivers a measurable business advantage. But what makes for a great experimentation program? And where does personalization fit in? Join Emma as she explains the impact of experimentation on creating business value backed by scientific research and insights from 100,000 experiments, before taking a look at the intersection between experimentation and personalization.


Emma Shillam, Lead Consultant, Strategy and Value, Optimizley