Workshops & Masterclasses

Certificate: AI Marketing

Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era. Over three immersive sessions, you’ll gain deep insights into the fundamentals of AI and learn how to leverage its potential to elevate your strategic AI marketing skills.

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Certificate: Marketing Operations

Elevate, refresh and formalise your marketing operations knowledge and skills to drive your company and career. Join the only global certification programme in marketing operations. The course is packed with everything from marketing ops organisation fit to campaign ops, administration, budgeting and reporting, to tech and project management - and everything

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Certificate: Marketing Technology

Built around the LXA 5Ps of MarTech & Marketing Ops© framework, this course will provide you with a holistic overview of the what, why and how of martech. It will help you uncover valuable insight around auditing your martech maturity and developing your marketing tech strategy with impact.

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Certificate: NextGen Digital Marketing

New channels, new tools, new techniques. Marketing simply does not know how to sit still – it seems that daily, there's a proliferation of developments that mean the humble marketer has their work cut out for them. Don't even get us started on the AI explosion!

This course has been designed after a thorough audit of marketing's foundations, fads, emerging trends and key developments to create a modern syllabus for digital marketing excellence.

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Certificate: Sales Enablement

Built around the LXA 5Ps of Sales Enablement & Operations Framework, this 12-week course will provide you with a holistic overview of the what, why and how of the operations, tech, content and training for sales. It will help you uncover valuable insight around auditing the maturity of your sales and developing your sales enablement, sales operations and sales tech strategy with impact.

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Certificate: Account Based Marketing

This comprehensive Account-Based Marketing (ABM) course delves into the evolution of ABM and its distinction from traditional marketing. Participants will develop a robust ABM framework, including marketing, selling, and experience components.

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Certificate: CX & Omnichannel Excellence

Equip yourself with the core pillars of omnichannel success with a real-life application of CX Mapping and discover the complexity behind the customer journey. Clarify the difference between omnichannel and multi-channel marketing, explore consumer behaviour trends, and explore diverse customer journeys, from traditional supply chains to direct-to-consumer models.

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Certificate: Data and Analytics

Lay a solid foundation in data-driven marketing, from understanding key technologies to mastering attribution models and KPIs. This workshop equips you with the knowledge to leverage data for better customer segmentation and enhanced marketing performance. Transform your approach to marketing with practical, actionable insights.

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Capability Programmes

Explore our learning solutions for capability assessments, curriculum development, programme advisory and learning experience design.

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Courses

Learning Resources

Marketing Resources

In-Person Events

More

Courses

Learning Resources

Marketing Resources

In-Person Events

More

Workshops & Masterclasses

Certificate: AI Marketing

Certificate: Marketing Operations

Certificate: Marketing Technology

Certificate: NextGen Digital Marketing

Certificate: Sales Enablement

Certificate: Account Based Marketing

Certificate: CX & Omnichannel Excellence

Certificate: Data and Analytics

Capability Programmes

Who we've trained

Here to help

LXA