Over the last 6 years, South Western Railway (SWR) has been on a journey which has transformed the marketing arm of their business. Accelerated by the pandemic and changes to the travel and leisure industry, SWR have responded to these challenges by re-defining what true omni-channel experiences should look like for their customers now and in the future.
South Western Railway’s Head of Data Transformation, Technology and Partnerships Richard Barker and Acxiom's Head of Customer Success Nikul Amin discuss the journey they've been on, what challenges they faced along the way, and how SWR worked with Acxiom and its technology partners to drive change and ultimately deliver growth to the business.
Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a competitive edge in the rapidly evolving marketing technology landscape.
25th June, online. Build a fully rounded and comprehensive understanding of digital marketing to advance your career.
AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State of Martech & Marketing Operations Report reveals how top organisations are transforming at speed — and how you can, too.
AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State of Martech & Marketing Operations Report reveals how top organisations are transforming at speed — and how you can, too.
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