From Traditional to Market Leading: A Traditional, Data-First Blueprint - South Western Railway

Over the last 6 years, South Western Railway (SWR) has been on a journey which has transformed the marketing arm of their business. Accelerated by the pandemic and changes to the travel and leisure industry, SWR have responded to these challenges by re-defining what true omni-channel experiences should look like for their customers now and in the future. 

South Western Railway’s Head of Data Transformation, Technology and Partnerships Richard Barker and Acxiom's Head of Customer Success Nikul Amin discuss the journey they've been on, what challenges they faced along the way, and how SWR worked with Acxiom and its technology partners to drive change and ultimately deliver growth to the business.