MarTech News: Round-Up 21/04/23

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This Week in Martech: 

💰 Rally Raises $12 Million ⚙️Tealium Adds No-Code Data Import 👥 Totango Partners With Jasper   ðŸ‘¥ Element and HighByte Announce Partnership...and more!

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Rally Raises $12 Million

Rally, a composable checkout platform for ecommerce merchants, has secured $12 million in its Series A funding round. The round was led by March Capital, with Felix Capital, Commerce Ventures, Afore Capital, Alumni Ventures, and Kraken Ventures also participating.

These investors have previously supported other leading companies in the commerce technology space, including Affirm, Mirakl, Farfetch, Forter, Webflow, and Robinhood. This latest funding comes after Rally's successful $6 million seed round in 2021.

Tealium Adds No-Code Data Import

Tealium has recently launched Data Connect, a new tool that allows users to easily build batch data import processes from over 1,000 sources without any coding required.

This is great news for companies with complex data ecosystems, like Aller media, who have 22 editorial brands across both traditional and digital channels.

According to Fabian Östling, the Head of Martech at Aller media, Data Connect is a flexible integration tool that streamlines their access to data warehouses and supports their efforts to monetize their data and use Tealium as the audience engine for marketing.

Totango Partners With Jasper

Totango has recently partnered with Jasper, a leading AI platform for creators and marketing teams, to integrate AI into customer success (CS) processes.

With Jasper now directly integrated into the Totango platform, CS professionals can create personalized content at a 10 times faster pace and train the AI to customize content according to company information, style guide, and brand voice, all while ensuring data security in an enterprise-safe environment.

This partnership is set to revolutionize CS processes by allowing for a more streamlined and personalized approach to content creation.

Element and HighByte Announce Partnership

Element and HighByte, two of the top data management providers for global industrial companies, have teamed up to launch an integrated solution using Amazon Web Services' (AWS) Industrial Data Fabric offerings.

This new solution will enable both IT and operational technology (OT) users to contextualize and normalize data, transforming it into rich information that can be used for analytics and other business systems.

By leveraging the power of AWS, Element and HighByte are set to revolutionize data management for industrial companies and streamline the way data is analyzed and used in decision-making processes.

AWS Unveils Latest Tools for Developing With Generative AI

Amazon Web Services (AWS) has just unveiled its latest generative AI development tools, including Amazon Bedrock, a cloud service that empowers developers to integrate artificial intelligence systems into their software.

This new tool offers similar features to OpenAI's ChatGPT, enabling developers to create AI models that can generate new content without requiring extensive coding expertise.

With Amazon Bedrock and other new generative AI development tools, AWS is making it easier than ever for developers to incorporate AI into their software and drive innovation in a range of industries.

Nextiva Acquires AI Company Simplify360

Nextiva has recently acquired Simplify360, an India-based company, as part of its expansion strategy to support more businesses globally and tap into the Asia-Pacific market.

This move allows Nextiva to leverage Simplify360's expertise and technology to drive growth in the region and beyond.

With 50+ patents to its name and the backing of Goldman Sachs, Nextiva is poised for continued success. In late 2021, the company was valued at an impressive $2.7 billion dollars, further solidifying its position as a leader in the industry.

MarTech News Round-up – over and out.

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