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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 13/10/22

This Week in Martech: ⚙️ Optimizely Unveils New Product Updates 💰 Clearspeed Raises $27M ⚙️ Persado Introduces New API ⚙️ Qualtrics Announces Real-Time Contact Center Solutions ✍️ Shift Paradigm To Acquire Ergo 👥 Lambdatest Partners With Sumo Logic ✍️ Copysmith Acquires Frase and Rytr

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Optimizely Unveils New Product Updates

Optimizely, a company that provides a digital experience platform, has unveiled its new product offerings at its annual event, Opticon. 

Justin Anovick, chief product officer for Optimizely, previewed Optimizely’s upcoming product roadmap including its new Orchestrate solution, combining its three products: Content Marketing (CMP), Content Management (CMS) and Digital Asset Management (DAM) – into a comprehensive offering.

Clearspeed Raises $27M

Clearspeed, a provider of voice analytics technology to assess security and fraud risk, has announced it has raised $27M in Series C funding. This brings the company's total funds raised to $50M.

The round was led by Ian McKinnon, Thomas O'Malley Jr. and King Philanthropies. 

“With this funding we will meet the rising demand for our innovative technology and expand our product suite," said Alex Martin, Co-Founder and Chief Executive Officer of Clearspeed.

"Bringing Clearspeed’s voice analytics to more businesses empowers them to make faster decisions with confidence and deliver an incredible customer experience while streamlining costs and reducing fraud.”

Persado Introduces New API

Persado, which utilizes AI to generate natural language, has announced it has released its Motivation AI API. This offering allows marketers to integrate Persado directly into their other solutions. 

The Persado Motivation AI Platform produces behavior-driving language to increase customer engagement and business results. 

Qualtrics Announces Real-Time Contact Center Solutions

Qualtrics, an experience management company, has announced new contact center innovations. Company officials have said Automated Call Summaries and Real-Time Agent Assist will automate post-call work and speed up center agents. 

Shift Paradigm To Acquire Ergo

Shift Paradigm has announced its acquisition of Ergo, an email marketing company. 

"Ergo deepens our expertise in the areas of channel, campaign and customer engagement, AI and digital transformation," said Liz Ross, CEO of Shift Paradigm.

"With their incredible talent and track record, we are able to provide expanded best-in-class services to our wide variety of clients while continuing our promise to deliver innovative and transformative digital strategies with exceptional execution."

LambdaTest Partners With Sumo Logic

LambdaTest a company that provides a continuous quality testing cloud platform has partnered with Sumo Logic, a SaaS analytics platform. The deal aims to help organisations leverage test analytics to scale their engineering efficiency. 

Copysmith Acquires Frase and Rytr

Copysmith, a provider of AI-powered marketing content and copywriting software, has acquired Frase and Rytr. As a result, the company has launched Copyrytr, a collective of AI-powered content and SEO marketing solutions. 

"The world of AI content creation is going through exciting times. Over the last 24 months, millions of people have adopted our products and millions more across the entire space actively use various AI solutions to generate content. I believe it's only just the beginning," said Shegun Otulana, CEO of Copysmith.

"That is why we have created Copyrytr. Our three brands allow us to have full coverage of all customer needs. The possibilities of the future drive our excitement and we appreciate all our customers and partners who are on this journey with us. We feel privileged to be at the forefront of what AI is making possible for our customers."

MarTech News Round-up – over and out.

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