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Secrets to CX Success

with Frans Riemersma
23 February 2023 | Online | 15:00 GMT

Watch on demand here

As we enter a new year with more marketing channels, more customer data points and increasingly complex customer journeys how do marketers design and activate exceptional CX? This event will dig into CX excellence and provide a diverse mix of expert opinions and practical advice marketers can use to advance their CX maturity. 
The session dived into how do marketers:

  • Craft rich personalised experiences?
  • Unlock the value of their data to uncover key insights and drive growth?
  • Orchestrate sophisticated omnichannel campaigns?
  • Continually test and optimise customer journeys?

To answer these key questions we were joined by Frans Riemersma, global martech thought leader; founder of martech tribe, marketing operations book author and co-creator of the martech landscape map. We also heard from our panel of experts from Acxiom, LXA and Nokia as we walked through the ingredients of CX excellence.

Sponsored by:

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