MarTech News: Round-Up 02/06/23

This Week in Martech: 💰 Hakkoda Secures New Investment Capital  âš™ï¸ ZoomInfo Enhances Product With Generative AI & Automation  ðŸ‘¥ Storyblok Partners with UC Berkeley  ✍️ Hawke Media Acquires Leverage Marketing ... and more!

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Hakkoda Secures New Investment Capital 

Hakkoda, the cloud data company that specialises in Snowflake, has announced today that it has secured new investment capital from Tercera, an investment and advisory firm that focuses on growth and specializes in cloud professional services, as well as Lead Edge Capital and several other individual investors. The company intends to use the funds to strengthen its position in the healthcare and financial services sectors and expand its data and AI capabilities in marketing technology (MarTech) and logistics.

ZoomInfo Enhances Product With Generative AI & Automation 

ZoomInfo, a provider of business intelligence solutions, has expanded its product portfolio by integrating artificial intelligence (AI) and automation capabilities. This move aims to enhance the company's ability to provide comprehensive data and insights to its customers. The new features include advanced AI algorithms that analyse data and generate actionable insights, as well as automation tools that streamline processes and improve efficiency. By leveraging these technologies, ZoomInfo aims to deliver more accurate and targeted information, enabling businesses to make informed decisions and improve their marketing and sales strategies.

Storyblok Partners with UC Berkeley

Storyblok, a specialist in content management systems (CMS) that enables developers and marketing teams to improve content experiences across various digital channels, has revealed the outcomes of a design challenge conducted in collaboration with UC Berkeley's Jacobs Institute for Design Innovation.

The challenge invited students and alumni with expertise in fields such as human-computer interaction, cognitive science, and mechanical engineering to create conceptual designs envisioning the future of websites and digital content.

Hawke Media Acquires Leverage Marketing 

Hawke Media has recently completed the acquisition of Leverage Marketing, a prominent digital marketing agency. This strategic move signifies a significant advancement in the growth trajectory of both companies. Erik Huberman, CEO and founder of Hawke Media, expressed great enthusiasm about joining forces with Leverage Marketing, acknowledging their strong presence in the marketing industry. The collaboration is expected to generate substantial benefits for their shared clients and make a noteworthy impact on the marketing landscape.

Teneo.AI Joins Google Cloud Partner Advantage Programme, a leading innovator in artificial intelligence (AI), has joined the Google Cloud Partner Advantage Program as a technology partner.

This collaboration enables the integration of Teneo's Conversational IVR solution, OpenQuestion, with Google Cloud services.

OpenQuestion helps call centres reduce call misrouting and costs by implementing natural language automation instead of traditional touch pad-based menus.

The solution, built on Teneo's SaaS-platform, supports 86 languages and seamlessly integrates with the Google Cloud ecosystem. Google Cloud customers can leverage OpenQuestion alongside other AI services like Speech-to-Text, Text-to-Speech, and DialogFlow in their contact centers.

Hyro Raises $20M in Funding

Hyro, a provider of conversational artificial intelligence (AI) solutions, has successfully raised $20 million in a Series B funding round. Macquarie Capital led the round, with participation from new investors including Liberty Mutual Strategic Ventures, Black Opal Ventures, and K20, as well as existing investors Hanaco Ventures, Spero Ventures, and Mindset Ventures.

This funding brings the company's total funding to $35 million. The capital will be used to address the growing demand for conversational AI and automation in the healthcare sector. Hyro aims to assist large organisations in streamlining access to digital services for both patients and staff, resulting in improved operational efficiencies.

Sana Raises Additional $28M 

Sana, an AI-powered learning and knowledge platform, has secured an additional $28 million in an investment round led by NEA, with participation from Workday Ventures.

This opportunistic investment, combined with the previous Series B funding, brings the total funding for the Swedish-born scaleup to $62 million. Sana now stands as one of the most well-funded AI companies in the industry.

MarTech News Round-up – over and out.

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