Consent-Based Marketing: Bringing Privacy and Consent to Your Tech Stack

Technology and data are the foundation of digital transformation and innovation in the digital-first economy. Responsible data management unlocks endless possibilities for businesses, and often it’s essential to capture purpose-based data directly from consumers, relying on their consent and preferences. As massive digital and privacy-centric shifts change the way organisation engage and retain customers, businesses are evolving their consent strategy beyond a cookie banner to an end-to-end consent and preference management program that drives innovation, trust and performance. 

Key Learnings:

• The evolution of privacy and customer experiences
• How brands are making consented data a key driver
• Best practices for unifying individual privacy and marketing choices across complex data and technology systems, and the ROI of consent and preference management