This Week in Martech: 👥 Sendinblue Integrates WhatsApp ✍️ Hubilo Buys Fielddrive 💰 Vitally Raises $30 Million 💰 Nosto Raises $16 Million 👥 Stefanini Group Partners with Microsoft ⚙️ Integrate Launches Enhanced Insights
Sendinblue Integrates WhatsApp
The events in the world of technology and software development have been moving quickly, with many big deals and partnerships being announced this week.
One such announcement came from Sendinblue, a provider of customer relationship management (CRM) solutions. The company recently revealed that it has integrated WhatsApp into its platform to provide businesses with a direct messaging channel for customer service. The integration allows customer service teams to quickly respond to inbound messages, manage conversations, and track metrics related to their performance.
Hubilo Buys Fielddrive
Another major announcement involved Hubilo, a virtual event platform. The company announced the acquisition of Fielddrive, an audience engagement platform that helps organisers improve attendee experiences. With this purchase, Hubilo aims to offer a comprehensive suite of services for event organisers.
Vitally Raises $30 Million
Vitally, a customer success platform, also revealed that it had raised $30 million in Series A funding. The investment was led by Lookout Capital and will be used to fuel the company's growth and expand its product offerings.
Nosto Raises $16 Million
Nosto, a personalised shopping platform, announced that it had raised $16 million in additional funding. The funding round was led by Idinvest Partners and will be used to expand the company's operations and product capabilities.
Stefanini Group Partners with Microsoft
Nosto, a personalised shopping platform, announced that it had raised $16 million in additional funding. The funding round was led by Idinvest Partners and will be used to expand the company's operations and product capabilities.
Integrate Launches Enhanced Insights
At B2B Marketing Exchange (B2BMX), Integrate, the top player in B2B Precision Demand Marketing (PDM), made a noteworthy announcement: new dashboards that provide enhanced visibility into account insights and campaign success.
These latest additions, integrated within the Integrate Demand Acceleration Platform, empower marketers and revenue teams to gain deeper insights into their lead performance and track their progress in terms of budget spend, total budget, and remaining budget across channels. With this comprehensive understanding, they can optimise and prioritise their marketing efforts for maximum impact.
MarTech News Round-up – over and out.
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