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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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LXA MBA: Marketing Operations Essentials

The course is packed with everything from marketing ops organisation fit, campaign ops, administration, sales enablement, budgeting and reporting, tech and project management  - and everything in-between. 

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WHAT

LXA MBA

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WHEN

Nov 22

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WHERE

Online

Download the LXA MBA brochure

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LXA MBA Membership helps you build your skills in marketing, sales, & tech

LXA MBAs are mini-MBA programmes designed for busy, ambitious marketing, sales and tech professionals 

Build the skills you need
to stay ahead.

Maintain cutting-edge knowledge to future-proof your career and boost your earning potential.

Build the skills you need
to stand out.

Gain recognition and reward with CPD points, a LinkedIn digital badge, and certification.

Build the skills you need
to make a difference.

Impact and drive performance within your business in a meaningful way.

Build the skills you need
to connect.

Grow your network of professional connections that can last a career and beyond.

Build the skills you need
for less.

Gain the skills you need in less time and with a lesser investment compared to a business school.

Essentials of Marketing Operations 6 week Programme

1

Module 1: Introduction to Marketing Operations

  • Clearly defining the marketing operations function
  • History and evolution of marketing operations
  • Course exercise

2

Module 2: Marketing Ops Organisational fit

  • How to organise your marketing ops team
  • The different roles & responsibilities in marketing ops
  • Aligning platforms, tools, and technical resources
  • Course exercise
3

Module 3: Marketing Technology Tool Management

  • Marketing stack design
  • Selecting tech the right way
  • Best practice for getting the most from your stack
  • Course exercise
4

Module 4: Marketing Operations Administration-Part I

  • Governance best practice
  • System stability and performance; planning to monitoring
    • Business continuity
    • Email deliverability
  • Course exercise
5

Module 5: Marketing Operations Administration-Part II

  • Marketing compliance and consent; auditing to governance
  • Database health audit
  • Data management best practice
  • Course exercise

Course Format

Where EdTech meets MarTech

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Example Timetable

LXA MBA Example Timetable
Darrell-Alfonso

Course Instructor: Darrell Alfonso

Global Marketing Operations Leader Amazon Web Services (AWS)

  • Marketing ops leader at Amazon Web Services (AWS)
  • Named one of the 'Top MarTech Marketers to Follow' 2020 by MarTech Alliance
  • Regular Keynote Speaker
  • Awarded Fearless Marketer 2018
  • Marketo Champion 2018 and 2019
  • VP of Communications American Marketing Association 2017-2019
  • Marketo User Group Leader 2017-2019
  • Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
  • Marketo and Salesforce Certified
"I highly recommend the 4Ps of marketing technology course to any marketing ops professional interested in professional growth and advancement. It presents both a great opportunity to connect and network with leaders in the Martech space, and also to engage with the rich content and use cases provided in the program to address challenges many organizations deal with today, and I dare say will continue to in future."
Head of Marketing Operations

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"This course provided some fundamental information and frameworks specific to the MarTech space, which I will be using in our business to drive better Marketing."
Senior Marketing Automations & Operations Manager

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Who should become a member?

Care about marketing operations? You should. Marketing ops is big business and it’s deeply ingrained in all your marketing activity…

All Courses

Check out every LXA MBA 

LXA MBA: Essentials of Marketing Operations

4th Nov 2022

This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.

Course

LXA MBA: Essentials of Marketing Technology

4th Nov 2022

This course covers the A-Z of auditing and developing your marketing technology strategy.

Course

LXA MBA: Essentials of Growth Hacking

4th Nov 2022

This course will teach you the technical marketing, behavioural psychology and experimentation skills that underpin the cutting-edge field of growth hacking.

Course

LXA MBA: Marketing Operations Mechanics

4th Nov 2022

This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.

Course

LXA MBA: Essentials of Sales Enablement

4th Nov 2022

This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.

Course

LXA MBA: Essentials of Account Based Growth

4th Nov 2022

This course combines the key models of Account Based Marketing, Account Based Sales and Account Based Experience to help you drive long term growth and retention.

Course

LXA MBA Membership

Extend your learning beyond a single course with membership options offering access to 6 comprehensive mini-MBAs every 2 months. Additionally, you’ll have access to monthly events, and fresh resources published weekly. No hidden fees, just all you can learn membership package.

Premium

Access to one course for you

£1450
per course
SINGLE COURSE ACCESS
Online events
Alumni Digital Community Space
In-person events
Half-yearly briefing sessions

Platinum

Unlimited course access for you & your team

Get in touch
custom packages available
UNLIMITED COURSE ACCESS
Online events
Alumni Digital Community Space
In-person events
Half-yearly briefing sessions
Product
Unit Price (ex VAT)
Qty
Value
6 LXA MBA Courses to pick from – Join 3 cohorts per annum
£1,450.00
3
£4,350.00
AntiConLX Global Event / In-person Campus Pass
£550.00
2
£1,100.00
50+ premium guides and reports per annu
£1,980.00
1
£1,980.00
6 month briefing sessions
£500.00
2
£1,000.00
Lifetime digital campus access – private community space
£1,000.00
1
£1,000.00
Annual private event access
£1,000.00
1
£1,000.00
Total
£10,430.00
£2,995.00
Save 71%

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