The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


Keep upgrading your skills, your knowledge and your network with:

Certificate: Marketing Operations Essentials 

With course instructor Darrell Alfonso


Elevate, refresh and formalize your marketing operations knowledge and skills to drive your company and career. Join the only global certification program in marketing operations. The course is packed with everything from marketing ops organization fit to campaign ops, administration, budgeting and reporting, to tech and project management - and everything

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18th September /
6 weeks



Immediate / 12 weeks



18 hours




The Course Formula

The Certificate: Marketing Operations Essentials course is developed around the 5Ps of Martech & Marketing Ops framework visualized here in our periodic table.


Download the course brochure


Certificate: Marketing Operations Essentials Curriculum


Module 1: The Evolution of Marketing Operations & MOP Teams

  • The Evolution & definition of marketing operations
  • Marketing ops structure, team & responsibilities
  • How to organize the marketing ops team
  • Sales and marketing enablement


Module 2: Marketing Technology Tool Management

  • Marketing stack design and management
  • Selecting tech the right way
  • Best practice for getting the most from your stack

Module 3: Marketing Operations Administration

  • Governance best practice
  • System stability and performance
  • Marketing compliance & consent
  • Database health audit
  • Data management best practice

Module 4: Marketing Campaign Operations

  • The relationship between marketing operations and campaign operations
  • Campaign operations governance
  • Building campaign excellence – moving from multi-channel and product centric to omnichannel and customer centric
  • Marketing automation, personalization and orchestration
  • Data decisioning
  • Journey design and customer experience design
  • The martech tools and technology driving campaign operations success

Module 5: Performance Measurement, Benchmarking & Insights

  • Metrics that matter
  • Building a master marketing ops dashboard
  • MOPs ROI

Module 6: Marketing Operations Project Management

  • Marketing ops project prioritization & planning
  • Roadmap development & project management best practice

Module 7: Summary and the Future of Marketing Operations

  • Key takeaways
  • How to keep advancing marketing ops skills and knowledge
  • Predictions for the future of marketing ops
  • Final thoughts

Sample 6-Week Cohort Timetable

Certificate sample timetable

In-person graduation ceremony held twice per year at the AntiCon event in May and October

Your Resource Tool Kit

Alumni unlock lifetime download access to practical, useful and real-world applicable resources

Marketing & sales enablement scorecard
Marketing operations initiative planner
Team org design canvas
Marketing operations job description templates
Martech budget planner
Data health score card
Manual data cleaning lookup
Campaign briefing template
ICP template
Persona mapping template
Lead scoring and routing planner
Automation planner
Tagging & tracking builder
10x Best practice platform guides
5x Market research reports

Course Instructor: Darrell Alfonso

  • Director of Marketing Strategy & Operations, Indeed 
  • Former Global Marketing Operations Leader at Amazon and VP of Communications American Marketing Association
  • Author of ‘The Martech Handbook’ 
  • Ranked as one of the top marketers in the US by Propolis 
  • Regular global keynote speaker 
  • Awarded Fearless Marketer & Marketo Champion 
  • Extensive experience across the full marketing stack, certified in Marketo and SalesForce 
  • Social following of 50k+ across Twitter & LinkedIn 

Learning Outcomes

  • Understanding the different roles and responsibilities in marketing operations, and the importance of aligning platforms, tools, and technical resources
  • Apply marketing stack design principles, best practices for selecting technology, and governance best practices in marketing operations 
  • Analyze system stability, email deliverability and database health 
  • Evaluate marketing compliance data management best practices 
  • Create internal platform and tool adoption plans 
  • Comprehend the importance of measuring marketing operations productivity, tying marketing operations to business success, and demonstrating the value of marketing operations in delivering ROI  
  • Apply principles of marketing automation, personalization, and orchestration, to build effective marketing campaigns 
  • Evaluate the predictions for the future of marketing operations, and keep advancing their marketing ops skills

Course Design

Why MarTech & Marketing Ops Matters



is the size of the global martech and salestech market. Gain the skills to navigate a half a trillion-dollar industry.



of CMOs agree that ‘martech is at the heart of their marketing strategy and critical to meeting customer’s expectations’.



of today’s marketing budgets are allocated to martech spend.



of CMOs find it challenging when looking to recruit martech and marketing operations talent. They agree the market is lacking marketers with the necessary skills and knowledge.

Who is this course for?


  • Marketing Operations 
  • Marketing Automation
  • Marketing Technology
  • Sales Operations
  • CRM / CDP / Data
  • SEO
  • Demand Generation
  • Agency MDs
  • Consultants


  • Marketing
  • Technology
  • Operations
  • Programme & Project
  • Career Movers


  • Marketing
  • Data & Analytics
  • Digital
  • Transformation
  • Technology

L&D Teams


Are you looking to build your company's digital capabilities? Get in touch to find out how we can tailor the Certificate: Marketing Operations Essentials for your team.

Who we've trained

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5 Reasons Why Alumni Rate Our Courses

Courses are informed by insights from over 1k CMOs, CGOs, CSOs and CROs through LXA’s own market surveys and research.
Sessions delivered at our events from over 100 speakers per year including martech heavy weights Scott Brinker, Sara McNamara, and Frans Riemersma.
Tool and technology research and practitioner interviews to develop over 20 reports and platform guides published per year.
We partner with the markets most recognized martech companies including Adobe, Tealium, Acxiom, Meta, Treasure Data, and plenty more.
Courses are crafted by industry leading practitioners with decades of experience working with world’s leading brands such as AWS, JP Morgan, Euromoney, Indeed and more.


Single course access

£1450 / $1875
per course, per person
Single Course Access
Feb, Jun, Nov
6 week cohort
Live instructor Q&A sessions
Course work feedback and commentary
In-person event invites
Access to workshops


Single course access at your pace

£995 / $1297
per course, per person
Single Course Access
Always on
12 weeks on-demand
Live instructor Q&A sessions
Course work feedback and commentary
In-person event invites
Access to workshops

Need help or have a question? Get in touch with the team: hello@lxahub.com / +44 (0) 203 2863766

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Certificate: Marketing Operations Essentials

18th September 2023 | This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.


Certificate: Marketing Technology (MarTech) Essentials

18th September 2023 | This course covers the A-Z of auditing and developing your marketing technology strategy.


Certificate: Sales Enablement & Sales Operations Essentials

6th November 2023 | This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.


Certificate: Digital Transformation Essentials

18th September 2023 | This course takes you through every step you need to undertake, understand, design, and implement change for an ambitious future focussed company that can dominate for years to..


Workshop: Marketing Operations Mechanics with No Code

On-demand | This course will teach you how to accelerate marketing operations performance through no-code programming and the creative deployment of martech to build new tools and automate processes.