Certificate: Marketing Operations Essentials

Course Instructor: Darrell Alfonso

Director of Marketing Strategy & Operations, Indeed
Former Global Marketing Operations Leader at Amazon and VP of Communications American Marketing Association
Author of ‘The Martech Handbook’
Ranked as one of the top marketers in the US by Propolis
Regular global keynote speaker
Awarded Fearless Marketer & Marketo Champion
Extensive experience across the full marketing stack, certified in Marketo and SalesForce
Social following of 50k+ across Twitter & LinkedIn

Understanding the different roles and responsibilities in marketing operations, and the importance of aligning platforms, tools, and technical resources
Apply marketing stack design principles, best practices for selecting technology, and governance best practices in marketing operations
Analyze system stability, email deliverability and database health
Evaluate marketing compliance data management best practices
Create internal platform and tool adoption plans
Comprehend the importance of measuring marketing operations productivity, tying marketing operations to business success, and demonstrating the value of marketing operations in delivering ROI
Apply principles of marketing automation, personalization, and orchestration, to build effective marketing campaigns
Evaluate the predictions for the future of marketing operations, and keep advancing their marketing ops skills

Comprehensive

Packed with deep learning content to
develop true marketing excellence.

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Practical

Rich resources and exercises to bring the learning experience to life.

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Engaging

From course production levels to gamified learning design and peer-to-peer learning. Our design promises deep engagement.

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Flexible

Adaptable and self-paced to wrap around your schedule.

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Certified

You’ll get certified in marketing operations as well as a digital badge to display on LinkedIn.

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Continuous

Access the LXA community, events and content library to continue your learning.

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When does the course start?

We run four intakes a year, one in February, June, September and November. The next cohort kicks off 18th September and on-demand is open all year round.

How does the final course project work?

The course work is based on the exercises you complete in each module. You then compile it all together with your analysis and submit as the final course project.

Is the coursework mandatory?

The coursework is not mandatory but we recommend you submit the module coursework along the way and the final project to show your learnings.

How does the interactive Q&A work?

You can submit your questions in advance at any time during the course about the latest modules. Darrell will answer all of the questions during the live Q&A session.

You'll have the option to sign up for the live Q&As and have calendar reminders so you don't miss it! You can also submit questions during the Q&A and the session will be available to access on demand afterwards.

What is the difference between on-demand and cohort-based?

Cohort-based

6 weeks access to complete the course
Modules released progressively
Interact with the course instructor via scheduled live Q&A sessions
Receive comprehensive feedback and commentary on submitted coursework
Engage with fellow learners on the same timeline as you

On-demand

12 weeks access to complete the course
Modules released upfront

How long will it take to complete the course?

The course should take 18 hours in total including watching the course content, additional reading and completing the coursework.

If you're participating in the cohort, this means roughly 2-3 hours per week over 6 weeks. If you're enrolled in on-demand, you can spread that at your own pace over 12 weeks.

How much is the course and how do I book?

To participate in the cohorts the cost is £1450 per individual, or £995 for the on-demand option.

For group bookings please email hello@lxahub.com (we've got group discounts!)

How will I access the course?

Once you've completed your enrolment, you'll receive a detailed FAQ pack of what you can expect.

On the day of the course you'll receive a welcome email from our learning experience platform to set up your profile and start learning!

Do you offer options for training my team?

Yes! Options for teams include group bookings for cohort-based or on-demand certificate courses. Alternatively, customised options are available for private digital campus spaces where your team can undertake a course together and get tailored instructor feedback.

To find out more, book a chat here.

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The Martech Report 22/23

In-Person Events

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For Individuals

For Teams

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Certificate: Marketing Operations Essentials

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WHERE

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Download the course brochure

Certificate: Marketing Operations Essentials Curriculum

Module 1: The Evolution of Marketing Operations & MOP Teams

Module 2: Marketing Technology Tool Management

Module 3: Marketing Operations Administration

Module 4: Marketing Campaign Operations

Module 5: Performance Measurement, Benchmarking & Insights

Module 6: Marketing Operations Project Management

Module 7: Summary and the Future of Marketing Operations

Sample 6-Week Cohort Timetable

In-person graduation ceremony held twice per year at the AntiCon event in May and October

Your Resource Tool Kit

Course Instructor: Darrell Alfonso

Learning Outcomes

Course Design

Comprehensive

Practical

Engaging

Flexible

Certified

Continuous

Why MarTech & Marketing Ops Matters

$508.9bn

68%

24%

68%

Who is this course for?

Specialists

Generalists

Leaders

L&D Teams

Who we've trained

5 Reasons Why Alumni Rate Our Courses

Cohort

Membership

On-Demand

Need help or have a question? Get in touch with the team: hello@lxahub.com / +44 (0) 203 2863766

Book a Chat

Course FAQs

When does the course start?

How does the final course project work?

How does the interactive Q&A work?

What is the difference between on-demand and cohort-based?

How long will it take to complete the course?

How much is the course and how do I book?

How will I access the course?

Do you offer options for training my team?

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Certificate: Marketing Operations Essentials

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