How a privacy first approach to your marketing can transform brand trust and drive business growth

Marketing is a data-driven business and as marketers, you capture data through several endpoints across different channels and process the data through multiple different systems. Data centralisation in a single source of truth is vital as well as consent and preference data signaling that connects with CRM and marketing automation tools. 

Watch this session to learn the value of filling the privacy void in your marketing stack and maintaining guardrails that allows teams to activate data at speed and scale without compromising privacy. 

Key takeaways:

  • Learn how marketing and privacy teams should collaborate to create a better marketing tech stack, optimized for increasing responsibly gathered data and top line growth. 
  • Discover the value of consent signaling to ensure data accuracy and permission-based marketing. 
  • Gain insight into OneTrust’s integration marketplace for consent and preference management.
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