Marketing is a data-driven business and as marketers, you capture data through several endpoints across different channels and process the data through multiple different systems. Data centralisation in a single source of truth is vital as well as consent and preference data signaling that connects with CRM and marketing automation tools.
Watch this session to learn the value of filling the privacy void in your marketing stack and maintaining guardrails that allows teams to activate data at speed and scale without compromising privacy.
Key takeaways:
Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a competitive edge in the rapidly evolving marketing technology landscape.
Keep upgrading your marketing skills and knowledge with our membership packed with a suite of learning experiences. From on-demand lessons and courses to resources, reports and guides. Plus, pick from a range of cohort based live online courses to join.
This webinar will explore how AI is reshaping marketing skills, roles, and organisational structures while offering insights into key industry trends.
With increasing investments in AI-driven strategies, businesses are transforming how they engage customers and drive ROI, while overcoming challenges in talent acquisition, data management, and technology integration.
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