2024 State of the CDP
Are you ready to revolutionise your approach to customer data in 2024?
We're thrilled to introduce the fifth edition of Tealium's research, the State of the CDP Report 2024. This report is designed to help you navigate the dynamic landscape of the Customer Data Platform industry.
Tealium interviewed 1,200 Marketing, IT and Data experts from around the world, and included professionals working for companies with a revenue of $100+ million from several countries, such as the UK, Germany, Spain, France and the US.
Read about the following results and more:
- Real-Time Data: 91% of CDP users agree that their CDP is at the heart of crafting relevant customer experiences through real-time customer data.
- Quick ROI: Join the 79% of companies achieving a return on investment within a mere 12 months of CDP adoption.
- Trusted Experiences: A stunning 90% of CDP adopters declare their platform as critical for delivering trusted experiences to customers.
- AI/ML Adoption: Uncover why 91% of companies with a CDP believe it's indispensable for having the right data available for AI projects.