How a DAM
Can Significantly Improve
Content Creation Workflows
and Increase ROI

With customer journeys potentially taking in multiple channels, viewed from different devices, marketers face the challenge of providing volumes of quality content that fits around the customer journey and enhances the customer experience.

Every business builds up large volumes of digital media assets that need to be managed. The sheer volume of these assets creates challenges around the creation, storage and use of these assets.

Organisations require an effective approach to digital asset management so that these media can be transformed into marketing content as quickly as possible to improve marketing performance.

This report looks at the capabilities of DAMs and key benefits including:

• How Digital Asset Management systems (DAMs) can enable organisations to improve workflows around content creation and collaboration.
• How DAMs can speed up time to market for campaigns.
• Why using DAMs can improve return on investment in content creation.