The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


AntiConLX Global 2022 - Heathrow: Putting Data & Personalisation at the Heart of Passenger Experience

As part of their digital transformation journey, Heathrow, one of the busiest airports in the world wanted to develop a new marketing technology stack that would help to deliver improved customer satisfaction, new customer acquisition, and revenue growth not only for Heathrow but it’s retailers too.
Join Heathrow’s Head of Technology - Commercial & Digital Platforms Bob Stickland, and Acxiom’s head of Customer Success Nikul Amin to learn:
• How personalisation is critical to delivering the best physical and digital passenger experiences
• How the right MarTech enabled Heathrow to capture rich data insights, shopping habits and travel interests of customers whilst reducing the number of moving parts within the tech stack
• Why Heathrow chose to partner with Acxiom, to take a data-first approach and selecting the right CDP technology to drive the maturity of the CRM marketing strategy
Bob Stickland, Head of Commercial & Digital Platforms, Heathrow
Nikul Amin, VP, Customer Success, EMEA, Acxiom