AntiConLX Global 2022 - Grow Your Customer Base in a Downturn with Digital Experience

digital transformation course with tom goodwin

Using positive digital experiences to grow your customer base can be tough on the best of days. Doing it while the global economic atmosphere is, shall we say, turbulent? That requires even more finesse.
Join Tom Bianchi, Global VP Corporate Marketing at Acquia, as he discusses three steps to grow your customer base through digital experience — economic turbulence notwithstanding. You'll walk away with a better understanding of how you can keep your organization’s digital experiences in order even when the world’s a little chaotic.
After this session, you'll be able to:
  • Explain how well-developed content plays a pivotal role in customer experience
  • Understand why mindfully collected data is central to building content that’s relevant to your customers’ needs
  • Implement low-code design capabilities to empower your team to deliver stunning digital experiences at scale