Explore the the range of marketing training courses available
Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era. Over three immersive sessions, you’ll gain deep insights into the fundamentals of AI and learn how to leverage its potential to elevate your strategic AI marketing skills.
Get 12-months access to a rich learning library of Marketing Courses, Resources & Artefacts (frameworks, templates, calculators). Certify your knowledge and skills to drive your career and company.
Elevate, refresh and formalise your marketing operations knowledge and skills to drive your company and career. Join the only global certification programme in marketing operations. The course is packed with everything from marketing ops organisation fit to campaign ops, administration, budgeting and reporting, to tech and project management - and everything
Built around the LXA 5Ps of MarTech & Marketing Ops© framework, this course will provide you with a holistic overview of the what, why and how of martech. It will help you uncover valuable insight around auditing your martech maturity and developing your marketing tech strategy with impact.
LEARN MOREThis course takes you through every step you need to undertake, understand, design, and implement change for an ambitious future-focused company that can dominate for years to come. From core business strategy and vision development to company structures and workflows, and better processes to culture change, this course drives meaningful change for individuals and companies alike.
LEARN MOREBuilt around the LXA 5Ps of Sales Enablement & Operations Framework, this 12-week course will provide you with a holistic overview of the what, why and how of the operations, tech, content and training for sales. It will help you uncover valuable insight around auditing the maturity of your sales and developing your sales enablement, sales operations and sales tech strategy with impact.
LEARN MOREThis comprehensive Account-Based Marketing (ABM) course delves into the evolution of ABM and its distinction from traditional marketing. Participants will develop a robust ABM framework, including marketing, selling, and experience components.
Equip yourself with the core pillars of omnichannel success with a real-life application of CX Mapping and discover the complexity behind the customer journey. Clarify the difference between omnichannel and multi-channel marketing, explore consumer behaviour trends, and explore diverse customer journeys, from traditional supply chains to direct-to-consumer models.
Lay a solid foundation in data-driven marketing, from understanding key technologies to mastering attribution models and KPIs. This workshop equips you with the knowledge to leverage data for better customer segmentation and enhanced marketing performance. Transform your approach to marketing with practical, actionable insights.
Additional courses available as part of learning solutions for corporate teams.
Whether you're after more information about a course, want to chat about team training options, or something else - the LXA team is here to help
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