AntiCon DialUp: How to power Netflix-level personalisation in your lifecycle marketing
Watch on-demand | Everyone knows Netflix has mastered personalisation. But how do they actually do it?
When mentioned to most B2B marketers, content syndication and display advertising often receives a lacklustre response. Been there, done that, rejected the leads, didn’t know which channel to attribute the t-shirt sale to.
But what if you can elevate these channels and teach them a few new tricks to generate that predictable pipeline full of pedigree leads?
Watch our session to learn how today’s leading marketers combine content syndication and display ads, in what we like to call Integrated Media, with tactics to target and convert the whole buying group, serving up prime, predictable pipeline.
Key takeaways:
Watch on-demand | Everyone knows Netflix has mastered personalisation. But how do they actually do it?
In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.
LXA's State of Data-Driven Marketing & Advertising Report looks at some key issues and trends around data-driven marketing.
Every enterprise AI transformation runs on two plans. The technology plan is funded, governed and owned. The talent plan rarely gets the same weight, even though it's the talent side that determines what the technology can actually deliver.
This report sets out how to close that gap: how to redefine your competency framework for two workforces rather than one; run a diagnostic that scores your team and AI side by side, task by task; govern agents as digital employees through the full employee lifecycle; and rebuild your academy around delivery modes suited to an AI era where content ages in months, not years.
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