AntiCon DialUp: How to power Netflix-level personalisation in your lifecycle marketing
Watch on-demand | Everyone knows Netflix has mastered personalisation. But how do they actually do it?
When mentioned to most B2B marketers, content syndication and display advertising often receives a lacklustre response. Been there, done that, rejected the leads, didn’t know which channel to attribute the t-shirt sale to.
But what if you can elevate these channels and teach them a few new tricks to generate that predictable pipeline full of pedigree leads?
Watch our session to learn how today’s leading marketers combine content syndication and display ads, in what we like to call Integrated Media, with tactics to target and convert the whole buying group, serving up prime, predictable pipeline.
Key takeaways:
Watch on-demand | Everyone knows Netflix has mastered personalisation. But how do they actually do it?
In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.
LXA's State of Data-Driven Marketing & Advertising Report looks at some key issues and trends around data-driven marketing.
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