AntiConLX Global 2022 - Change Management: the Missing Link in Marketing Operations

digital transformation course with tom goodwin

Any technology is only as good as how well it is used. Many organisations struggle with implementing new technologies or new ways of working due to a lack of user adoption, poor executive-level support, and little motivation to move away from old ways of working. But how can you overcome resistance to change to improve the user adoption of your marketing technologies?

In this session, Kristina Huddart uses change management techniques to build a plan to improve user adoption in an interactive learning environment.  

Learn about user adoption challenges and explore opportunities in how to best approach different scenarios.  

It’s about collaboration, experimentation, and innovation!

You will leave this session feeling positive and empowered with a change management framework to improve user adoption that will guide the success of change initiatives in your organisation.