Ending the big content gamble – how big data and AI are fuelling a revolution in content ROI

The State of Sales Enablement, Operations & Technology examines how organisations are adopting sales enablement strategies to deal with a more digital, and more complex, sales process. While companies using sales enablement and operations are reporting a positive impact on business performance, there remain issues around training and the adoption of technology. Dive into the report for insight into the latest trends. 

In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.

12 March 2026 at The Ivy, Covent Garden | Join senior marketing leaders for an exclusive dinner, fostering open discussions and valuable insights in a relaxed setting. Apply now for limited spaces.

Watch on demand | Explore how data, not tools, is the real challenge in martech, and discover where AI can genuinely make a difference.

AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State of Martech & Marketing Operations Report reveals how top organisations are transforming at speed — and how you can, too.

LXA's Marketing Capabilities Perodic table sets out the elements you need for a comprehensive  marketing capabilities programme.  

AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State of Martech & Marketing Operations Report reveals how top organisations are transforming at speed — and how you can, too.

Discover insights from the latest State of Sales Enablement Report, highlighting the impact of AI and advanced practices on sales success and organizational growth.

Coca-cola's CMO discusses the increasing importance of the role of marketing technology (martech) and artificial intelligence (AI) in shaping the industry's trajectory, and highlights the need for training to drive marketing maturity.

Martech: Love it or Loathe it? New survey by Clevertouch Consulting reveals only half of marketers love their Martech and the majority (67%) are now prioritising technology over creativity