Almost all B2B businesses rely on long-form content – whitepapers, case studies, reports and other similar pieces are often vital assets.
But these same assets can feel like a real gamble for budget holders – expensive / slow production and limited insights after publication can leave leaders scratching their heads when it comes time to pin down exact ROI, yet we can’t do without them.
Surely there’s a solution?
Join Nick Mason – CEO and founder of Turtl – as he explores this thorny problem and looks at how AI and big data are creating new perspectives and solutions for marketing leaders.
Watch on-demand: Improve your marketing strategy with insights from top CMOs in the on-demand session, The State of MarTech & Marketing Operations in 2023/24. Explore the latest trends and gain a competitive edge in the rapidly evolving marketing technology landscape.
25th June, online. Build a fully rounded and comprehensive understanding of digital marketing to advance your career.
AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State of Martech & Marketing Operations Report reveals how top organisations are transforming at speed — and how you can, too.
AI is no longer a nice-to-have — it’s the engine powering the next generation of marketing performance. From composable stacks and contextual data to AI agents and agentic automation, the 2025 State of Martech & Marketing Operations Report reveals how top organisations are transforming at speed — and how you can, too.
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