Certificate: AI Marketing Course
with Carlos Doughty
Next cohort starts: Monday 28th September 2026, Online
Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era.
This course is designed for marketing professionals looking to harness AI for greater efficiency, smarter execution, and enhanced marketing impact. Covering foundational AI models, generative AI for content, AI-driven campaign activation, analytics, and the rise of AI marketing agents, it provides a structured, hands-on approach to integrating AI into daily marketing workflows. Participants will learn how to optimize content operations, automate decision-making, personalize at scale, and leverage AI-driven insights—all while future-proofing their roles in an AI-first marketing landscape. Through practical exercises, real-world case studies, and AI tool demonstrations, attendees will leave with a clear roadmap for transforming their marketing functions with AI.
Your project work will involve building the AI marketing transformation plan for a fictional company (or your own). All course learning will be applied in rich detail and accompanied but a suite of tools and resources including:
12 hours
Completion Badge
Tools & Resources
Slack Community
Live, Instructor-led
Fully Online
Interactive
£995 (GBP)
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Carlos Doughty is the Founder and CEO of LXA, an education and intelligence business built for marketing, sales, and technology professionals. He is also the founder of AntiCon Media, a flagship event series exploring digital transformation across AI, martech, sales, and marketing.
In his day-to-day role, Carlos leads LXA Group as CEO while remaining deeply hands-on as a course instructor, analyst, and consultant. He specialises in the intersection of marketing and technology, with particular focus on martech, AI-enabled marketing, and marketing operations. As a sought-after keynote speaker, he regularly presents at industry-leading events and has trained, advised and consulted global enterprises including 3M, Virgin, Microsoft, Coca-Cola, McKinsey, TikTok, Shell, WPP, and the Financial Times.
Before launching LXA, Carlos spent over 15 years in learning, events, consulting, and media, including as Marketing Director of a FTSE250 media company, where he led functions across learning, audience development, subscriptions, marketing services, and events. His work has taken him around the world, delivering projects and partnerships across cities such as New York, London, Singapore, Shanghai, Paris, Hong Kong, Amsterdam, and beyond.
Carlos has produced and led a number of high-impact initiatives, including:
- Global certification programs in MarTech, Sales Enablement, and Marketing Operations
- Consulting and implementation projects across CDPs, MAPs, CRMs, attribution, analytics, and the full marketing stack
- Creator of the AntiCon event series and the #MarketingBookClub
- Market research and analysis across AI and agentic marketing, data transformation, and martech
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12 Months access (No hidden fees/clauses - just packed with unbelievable value)
Example job titles: Marketing manager, operations manager, BDMs, etc.
Example job titles: Heads & directors of marketing, GMs, MDs, Heads & directors of digital, etc
Example job titles: CRM manager, marketing operations manager, sales operations manager, etc.
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