Certificate: AI Marketing Course
with Carlos Doughty
8th April, on the internet
Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era.
This course is designed for marketing professionals looking to harness AI for greater efficiency, smarter execution, and enhanced marketing impact. Covering foundational AI models, generative AI for content, AI-driven campaign activation, analytics, and the rise of AI marketing agents, it provides a structured, hands-on approach to integrating AI into daily marketing workflows. Participants will learn how to optimize content operations, automate decision-making, personalize at scale, and leverage AI-driven insights—all while future-proofing their roles in an AI-first marketing landscape. Through practical exercises, real-world case studies, and AI tool demonstrations, attendees will leave with a clear roadmap for transforming their marketing functions with AI.
12 hours
Completion Badge
Tools & Resources
Slack Community
Live, Instructor-led
Fully Online
Interactive
£995 (GBP)
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Carlos Doughty is the Founder and CEO of LXA, having bootstrapped the business from his sofa into a globally leading education company in tech, growth marketing, martech, and marketing operations. He has built a community of over 100,000 enthusiasts in tech, marketing, martech, ad tech, and salestech.
With rich experience in digital transformation programs ranging from CRM and MAP to CDP, he possesses deep knowledge and expertise in running tech and marketing initiatives.
Carlos has consulted on projects for various enterprises and startups across industries, working with prominent brands such as HSBC, Euromoney, JP Morgan, and Freshfields. His global experience spans delivering projects in cities like London, New York, Beijing, Hangzhou, and Singapore.
A regular keynote speaker at marketing and tech events worldwide, he brings nearly two decades of experience in growth, marketing, and technology. He is also the host of the #MarketingBookClub, where he has interviewed notable figures such as Seth Godin and Scott Galloway. In recognition of his contributions, Carlos was named MarTech Business Leader of the Year in the UK.
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Got a question about your booking? Contact us via hello@lxahub.com
For individuals and teams of up to 5
Example job titles: Marketing manager, operations manager, BDMs, etc.
Example job titles: Heads & directors of marketing, GMs, MDs, Heads & directors of digital, etc
Example job titles: CRM manager, marketing operations manager, sales operations manager, etc.
Our team and network of instructional designers, SMEs, content operations managers, and learning experience design specialists each have decades of experience.
Our proprietary AI enabled production capabilities ensure we can quickly create and update content as the marketing landscape, buyer behaviours and market changes evolve.
With our unique approach to learning design, we can expertly craft learning paths and experiences that match cohort learning levels, experience, role focus, and training needs.
Keep upgrading your marketing skills and knowledge with our membership packed with a suite of learning experiences. From on-demand lessons and courses to resources, reports and guides. Plus, pick..
From content marketing, to search engine optimisation, CRM and CX essentials into data-driven insights and organising your marketing stack.
This course equips you with the knowledge to leverage data for better customer segmentation and enhanced marketing performance. Transform your approach to marketing with practical, actionable..
Explore the evolution of ABM and its distinction from traditional marketing. Participants will develop a robust ABM framework, including marketing, selling, and experience components.
Equip yourself with the core pillars to omnichannel success with real life application of CX Mapping and discover the complexity behind the customer journey. Clarify the difference between..
Become a strategic AI marketing operator. Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era.
25th June, online. Build a fully rounded and comprehensive understanding of digital marketing to advance your career.
This course covers the A-Z of auditing and developing your marketing technology strategy.
This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
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