The course runs over 3 sessions, half day each. A total of 12 hours of instructor led content, plus materials for learners to take away.
Gain a strong understanding of AI marketing and tool landscape.
Uncover how marketing can be reimagined through AI enablement. Use cases, case studies and tools will feature throughout.
Chapter 1: GenAI for Marketing
Chapter 2: AI Logic, Automation & Action
Chapter 3: AI Content Operations
Chapter 4: AI Analytics & Insight
Chapter 5: AI Productivity, Workflows & Ops
In the “Build" section, we cover AI backbone, competency mapping to initiatives, exploring data availability, reliability, and costs, mapping the marketing stack, addressing AI risks, compliance, and ethics, budgeting and forecasting, setting a scorecard to measure AI impact, and bringing everything together into a cohesive pitch to launch an AI initiative.
The course runs over 4 sessions, half day each. A total of 16 hours of instructor led content,
plus 5-6 hours of project / project development work for learners.
In the "Explore" section, we delve into AI technology use cases and capabilities. This includes AI Content Operations & GenAI, AI Decisioning & Activation, AI Analytics & Insight, and AI Productivity & Operations. We'll also provide an overview of the AI tooling landscape, build vs buy considerations, define business and marketing core objectives and use cases, understand how to map AI capabilities to use cases.
The "Design" phase focuses on setting your target AI marketing maturity, selecting and aligning your business and marketing use cases to advance maturity, ideating AI marketing initiatives, scoring and selecting initiatives for impact, defining AI 'quick wins’, gaining stakeholder buy-in and developing a roadmap.
In the “Build" section, we cover AI backbone, competency mapping to initiatives, exploring data availability, reliability, and costs, mapping the marketing stack, addressing AI risks, compliance, and ethics, budgeting and forecasting, setting a scorecard to measure AI impact, and bringing everything together into a cohesive pitch to launch an AI initiative.
The course offers a selection of fully editable resources to support participants in their planning and implementation journey. These can be downloaded for future projects.
3 sessions, half day each
(12 hours of instructor led content)
Completion Badge
6 Tools & Resources
Slack Community
Live
Fully Online
Gamified
£995 (GBP)
.png "Parry Malm")
Parry is a self-proclaimed digital anarchist, although according to the Metropolitan Police, he’s just an anarchist. When not busy teaching wayward youths the error of their ways through the magic of interpretive dance… he is… well… either unemployed, or semi-retired. He’s just not quite sure which.
In 2015, he founded a company called Phrasee, which was an AI company that generated and optimised… wait for it… email subject lines… for big brands to get more opens and clicks. Pretty niche, right? It'd probably never work, right? Hard pass, right? Well, if you think that, then you're probably like the 99% of VCs he met. But 1% disagreed - and they all made a load of money as a result. Remember 2015: people could barely spell AI, let alone believe it could write not just like a human, but better than a human. This needed a story. A hell of a story. And a hell of a delivery of that story. And that’s what he and his team did. Along the way he was named the Tech Entrepreneur of the Year in 2016, won the CB Insights Demo Day in 2017, and was even invited to speak to the UK Parliament in 2018 about AI (before it was cool obv).
<narrator> "Well now, if you think Parry was just gonna coast through life, you’d be as wrong as a possum at a dog show. Life sure came at him faster than a jackrabbit on a hot griddle, and let me tell ya, things got real interestin’ real quick..." </narrator>
What started as a mega niche tech became an absolute juggernaut... and was bought for >$100m by a global private equity consortium in 2022. Now known as Jacquard, Parry sits on the board as a non-exec director.
Other than that, he’s advising an AI coaching business, an AI fantasy football business, an AI training business, and most importantly cruises his kids to school on his sick ecargo bike (the single best purchase he has ever made, so he tells me).
Parry grew up in Vancouver, Canada, and enjoys watching men on skates punch each other in the face. He’s been in the UK since 2006, and is proudly one of those dirty job-stealing immigrants you read about on X (the site formerly known as Twitter).
(Editor’s note: Parry wrote this himself, and decided to use the 3rd person because it gives him an enormously satisfying sense of unearned grandiosity).
For learners who complete the Workshop, they will be issued a badge to signify their participation.
Example job titles; Marketing manager, operations manager, BDMs, etc.
Example job titles; Heads & directors of marketing, GMs, MDs, Heads & directors of digital, etc
Example job titles; CRM manager, marketing operations manager, sales operations manager, etc.
Our team and network of instructional designers, SMEs, content operations managers, and learning experience design specialists each have decades of experience.
Our proprietary AI enabled production capabilities ensure we can quickly create and update content as the marketing landscape, buyer behaviours and market changes evolve.
With our unique approach to learning design, we can expertly craft learning paths and experiences that match cohort learning levels, experience, role focus, and training needs.
Course booking deadline: 27th November
Live | The course runs over 4 sessions | 28th November
Join the waitlist or become a Martech Member to gain immediate access when the workshop goes live. For just £996, you'll enjoy 12 months of access to a wide range of courses, workshops, and resources designed to help you achieve true marketing excellence.
For more information, please contact our team at support@lxahub.com
This course covers the A-Z of auditing and developing your marketing technology strategy.
This course takes you through every step you need to undertake, understand, design, and implement change for an ambitious future focussed company that can dominate for years to come
This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
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