Learning Library Membership
Keep upgrading your marketing skills and knowledge with our membership packed with a suite of learning experiences. From on-demand lessons and courses to resources, reports and guides. Plus, pick..
Certificate: AI Marketing Course
with Parry Malm
2025 Dates announced soon
Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era. Over three immersive sessions, you’ll gain deep insights into the fundamentals of AI and learn how to leverage its potential to elevate your strategic AI marketing skills.
Take home a series of tools and templates to apply your knowledge on the job and drive forward your AI-enabled marketing efforts.
12 hours
Completion Badge
Tools & Resources
Slack Community
Live, Instructor-led
Fully Online
Interactive
£995 (GBP)
Parry is a self-proclaimed digital anarchist, although according to the Metropolitan Police, he’s just an anarchist. When not busy teaching wayward youths the error of their ways through the magic of interpretive dance… he is… well… either unemployed, or semi-retired. He’s just not quite sure which.
In 2015, he founded a company called Phrasee, which was an AI company that generated and optimised… wait for it… email subject lines… for big brands to get more opens and clicks. Pretty niche, right? It'd probably never work, right? Hard pass, right? Well, if you think that, then you're probably like the 99% of VCs he met. But 1% disagreed - and they all made a load of money as a result. Remember 2015: people could barely spell AI, let alone believe it could write not just like a human, but better than a human. This needed a story. A hell of a story. And a hell of a delivery of that story. And that’s what he and his team did. Along the way he was named the Tech Entrepreneur of the Year in 2016, won the CB Insights Demo Day in 2017, and was even invited to speak to the UK Parliament in 2018 about AI (before it was cool obv).
<narrator> "Well now, if you think Parry was just gonna coast through life, you’d be as wrong as a possum at a dog show. Life sure came at him faster than a jackrabbit on a hot griddle, and let me tell ya, things got real interestin’ real quick..." </narrator>
What started as a mega niche tech became an absolute juggernaut... and was bought for >$100m by a global private equity consortium in 2022. Now known as Jacquard, Parry sits on the board as a non-exec director.
Other than that, he’s advising an AI coaching business, an AI fantasy football business, an AI training business, and most importantly cruises his kids to school on his sick ecargo bike (the single best purchase he has ever made, so he tells me).
(Editor’s note: Parry wrote this himself, and decided to use the 3rd person because it gives him an enormously satisfying sense of unearned grandiosity).
Carlos Doughty is the Founder and CEO of LXA, having bootstrapped the business from his sofa into a globally leading education company in tech, growth marketing, martech, and marketing operations. He has built a community of over 100,000 enthusiasts in tech, marketing, martech, ad tech, and salestech.
With rich experience in digital transformation programs ranging from CRM and MAP to CDP, he possesses deep knowledge and expertise in running tech and marketing initiatives.
Carlos has consulted on projects for various enterprises and startups across industries, working with prominent brands such as HSBC, Euromoney, JP Morgan, and Freshfields. His global experience spans delivering projects in cities like London, New York, Beijing, Hangzhou, and Singapore.
A regular keynote speaker at marketing and tech events worldwide, he brings nearly two decades of experience in growth, marketing, and technology. He is also the host of the #MarketingBookClub, where he has interviewed notable figures such as Seth Godin and Scott Galloway. In recognition of his contributions, Carlos was named MarTech Business Leader of the Year in the UK.
Answer 1
Answer 1
Answer 1
Example job titles: Marketing manager, operations manager, BDMs, etc.
Example job titles: Heads & directors of marketing, GMs, MDs, Heads & directors of digital, etc
Example job titles: CRM manager, marketing operations manager, sales operations manager, etc.
Our team and network of instructional designers, SMEs, content operations managers, and learning experience design specialists each have decades of experience.
Our proprietary AI enabled production capabilities ensure we can quickly create and update content as the marketing landscape, buyer behaviours and market changes evolve.
With our unique approach to learning design, we can expertly craft learning paths and experiences that match cohort learning levels, experience, role focus, and training needs.
Keep upgrading your marketing skills and knowledge with our membership packed with a suite of learning experiences. From on-demand lessons and courses to resources, reports and guides. Plus, pick..
From content marketing, to search engine optimisation, CRM and CX essentials into data-driven insights and organising your marketing stack.
This course equips you with the knowledge to leverage data for better customer segmentation and enhanced marketing performance. Transform your approach to marketing with practical, actionable..
Explore the evolution of ABM and its distinction from traditional marketing. Participants will develop a robust ABM framework, including marketing, selling, and experience components.
Equip yourself with the core pillars to omnichannel success with real life application of CX Mapping and discover the complexity behind the customer journey. Clarify the difference between..
Become a strategic AI marketing operator. Unlock the future of marketing with this comprehensive AI Marketing course designed to equip you with the skills to thrive in the AI era.
Build a fully rounded and comprehensive understanding of digital marketing to advance your career
This course covers the A-Z of auditing and developing your marketing technology strategy.
This course is packed with everything from marketing ops organisation fit to campaign ops, to tech and project management - and everything in-between.
This course will equip you with the strategic framework needed to introduce or enhance your own sales enablement effort, so you can drive revenue growth with confidence.
🏠 | LXA HQ, 37 Cremer St, BK118, London E2 8HD
✉️ | hello@lxahub.com
☎️ | +44 (0) 203 2863766
Copyright © 2024 LXA / MarTech Alliance™ All Rights Reserved.
Company number: 10679461