In today’s marketing landscape, knowing your customer isn’t enough; you need to act in real time.
This session explores how WHOOP, the human performance company, is transforming its lifecycle marketing strategy using AI decisioning to deliver deeply personalised experiences across every touchpoint. You’ll learn how marketers can shift from manual campaign planning to intelligent automation, using customer behaviour and data signals to drive engagement, retention, and growth.
Whether you’re just starting your AI journey or looking to level up your existing approach, this session will provide you with practical insights on using AI to unlock the full potential of your customer data.
During this session, you’ll learn:
- How to use AI Decisioning to drive personalisation at scale
Discover how WHOOP leverages AI agents to deliver tailored messaging and lifecycle marketing experiences that drive customer engagement.
- How to unlock the power of your data for real-time activation
Learn how to harness your existing customer data to deliver timely, personalised messages across channels like email, ads, and mobile, without relying on rigid, all-in-one platforms.
- How modular AI tools enable growth without complexity
Understand how to adopt AI and data-driven marketing strategies without overhauling your current tech setup—using only what you need, when you need it.
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