Watch On-Demand: The State of Sales Enablement in the Age of AI
Today's contemporary sales landscape is in the midst of a significant digital transformation, driven by the complexity of buyer journeys and B2B customer expectations, alongside the undeniable capabilities of modern-day technology.
Sales enablement and sales operation has evolved to become a critical function within organisations of all sizes and industries. It provides the operational backbone and muscle that can align sales content, training, and cutting-edge technology.
Using extracts from the latest annual State of Sales Enablement and Operations Report, Winnie Palmer of Seismic will explore how sales enablement is not just another cog in the wheel, but a strategic force for delivering long-term sales objectives.
She’ll explain how technological developments are supporting sales teams through advanced training and coaching practices, and how platforms are bringing calm to the chaos.
And, she’ll examine just how the unleashed power of artificial intelligence, harnessed thoughtfully within the sales enablement ecosystem, will truly revolutionise sales efficiency and effectiveness.
Enter your details to access the on-demand content and download the presentation slides on the State of Sales Enablement in the Age of AI.
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- Recognising where sales enablement and sales operations overlap and differ
- Mapping and aligning activities to key stages of the customer buyer journey
- Conducting a competitor analysis
- Auditing and mapping your current and future sales enablement and sales operations maturity
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- Generating an effective sales content strategy
- Uncovering lead generation, demand generation, and account-based marketing fundamentals
- Developing a plan for lead routing, engagement, coverage, and conversion
- Adopting data management best practices
- Measuring sales metrics that matter
- Designing and developing a sales stack for greater efficiency
- Selecting technology the right way
- And more
