MarTech News: Round-Up 09/02/23

This Week in Martech:   ✍️ Crisp Acquires Integral Group 👥 Marin Software and Yahoo Integrate 👥 NICE and Cognizant Partner 💰 SalesRiver Raises $3.95 Million ⚙️ OpenAI Announces Paid Subscription for ChatGPT 👥 Freshworks and Meta Partner 💰 Triple Whale Raises $25 Million

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Crisp Acquires Integral Group

Crisp, an AI-driven customer engagement platform, recently announced that it has acquired Integral Group, a company offering website and mobile messaging platforms. This move reflects Crisp’s efforts to expand its offerings for contact centres and customer engagement.

Marin Software and Yahoo Integrate

Marin Software and Yahoo have integrated their platforms to provide advertisers access to more data and insights. Despite the complexity of Yahoo’s platform, Marin Software was able to bridge the gap between Yahoo’s data and Marin’s campaign management tools. This integration will enable advertisers to manage campaigns more efficiently, allowing them to focus on customer engagement instead of manual processes.

NICE and Cognizant Partner

NICE Systems and Cognizant recently announced a new partnership to support customers in their digital transformation journey. The two companies will work together to provide cognitive engagement solutions that enable companies to better understand customer behaviour and drive improved customer experience.

SalesRiver Raises $3.95 Million

SalesRiver, a sales performance management platform, recently raised $3.95 million in seed funding from 3TS Capital Partners and other investors. The funding will be used to expand the platform’s features and functionalities, as well as accelerate its global growth.

OpenAI Announces Paid Subscription for ChatGPT

OpenAI recently announced the launch of a paid subscription for ChatGPT, an AI-powered chatbot that can generate human-like conversations in natural language. The subscription service is designed to make it easier for developers to create chatbots for their applications.

Freshworks and Meta Partner

Freshworks and Meta have partnered to provide customers with a unified view of customer engagement data. The integration will allow users to track customer sentiment over time, as well as measure the effectiveness of campaigns across multiple channels.

Triple Whale Raises $25 Million

Triple Whale, an online digital marketing platform, recently announced that it has raised $25 million in Series A funding from venture capital investors. The company will use the funds to further expand its platform and accelerate its growth in the digital marketing space. The new funding round brings Triple Whale’s total funding to $30 million.

MarTech News Round-up – over and out.

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