In this 30-minute session, Melissa Li will be digging into how retail and media entrepreneurs can achieve icon status and brand longevity among Gen Z.
For all you retail and media founders, brand enthusiasts, and SM managers, this is the place to learn about:
The marketing psychology behind Gen Z fan favourites;
Why community and content is a powerful engine for product co-creation and distribution;
How to engineer viral moments, set up organic community flywheels, and make the buzz stick around until they sell.